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Google Router Rumors
An anonymous reader writes "There's a new rumor that Google is developing its own router. The company won't comment on the story, but it's been in the hardware business for a while and expanded its presence with Android. If Larry Ellison can go halvsies with HP on a server, then Eric Schmidt should certainly be able to make Cisco nervous."
I hope they include sensible and up-to-date standards and protocols. I'm thinking about the possibilities of the interface of the tomato firmware and importantly, inclusion of ipv6 support. If we want this to happen in this generation we need to get software support on at least basic networking devices(thinking of routers and OSes).
Knowledge is power. Knowledge shared is power lost.
It seems likely to me that since Google is full of really smart people who seem to have a touch of the NIH syndrome, it probably isn't surprising that they wanted to develop their own routers from scratch instead of paying through the nose for Cisco or Juniper devices, especially since they needed hundreds or thousands of them and really don't want to have to pay for support contracts. I'd see a Google router announcement as just a productization of something they already use internally, just like Protocol Buffers.
The problem is that Google develops tech internally that is extremely good at solving their problems, but they don't always apply well outside of Google. Protocol Buffers aren't exactly obsoleting XML and from all indications they probably never will. The Google router will probably be super fast and simple, but lack a whole bunch of the more obscure features. The problem is that there's someone out there for each one of those obscure features, and if you don't support it your product won't even make it in the door. This is a problem Juniper runs into a lot, they have good and fast hardware, but the only thing it does is route.
In fact the article points out that Google's router is most likely to compete directly with Juniper instead of Cisco.
I read the internet for the articles.
And all I can say is that it's about time someone put pressure on the home & enterprise networking hardware companies. What a stagnant squabbling market that has become.
The fine article seems to be down, so I can't tell what it claims. But I suppose the "Google Router", if it exists, will put an end to Juniper and Cisco in the same way as Bigtable does for Oracle, PostgreSQL etc.: it doesn't because the technology is so fundamental for Google's success that they simply don't share it.
Everybody seems to be assuming that these new routers will be for sale. That's obviously not going to happen — there just isn't room in the marketplace for a new player, even if that player is Google. Breaking into a new hardware marketplace is hard. You have to develop sales channels, create a hardware support organization, set up an operations organization to manage production, etc. etc.
I know about these things because for the last couple of years my job has been to document some of Sun's hardware products. Before that I mostly documented software, and the shear complexity of designing, building, distributing, selling and supporting actual physical products still boggles my mind. At product team meetings I sometimes feel at sea, even though the technical concepts I have to deal with are actually much simpler than those I faced when I was on software product teams. The logistics are just mind boggling.
Google isn't set up to be "in the hardware business". They make their own servers because there are no manufacturers that are able to meet their specialized needs. Now they seem to have decided that their routers also require specialized in-house designs. They haven't tried to sell these servers to other companies, and they won't try to sell their routers. Even if they could hope to compete, it would mean building up the kind of technical bureaucracy that Google's top echelon has no interest in managing.
Hell, they don't really have a proper bureaucracy for the much simpler job of creating and distributing their software products. If they actually charged money for most of them, they'd be trouble.
And Android? How does Android count as being "in the hardware business"? Is Google selling a cell phone I haven't heard about?
Am I the only one who read this and thought, "Hmmm, it must be time for Google to renew their support contracts with Juniper.".
"leak" a rumor about no longer needing Juniper, and watch juniper lower their support rates.