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Lexus To Start Spamming Car Buyers In Their Cars

Posted by timothy on from the even-as-they-sleep dept.

techmuse writes "Lexus has announced plans to send targeted messages to buyers of its cars based on the buyer's zip code and vehicle type. Unlike regular spam, these messages will be delivered directly to the buyer's vehicle, and will play to the vehicle's occupants as audio. Lexus has promised to make the messages relevant to the car buyers." Imagine the fun that some targeted malware could do — not that such a thing could happen to a Lexus.

9 of 317 comments (clear)

  1. Amazing by DoofusOfDeath · · Score: 5, Funny

    I'm stunned that Lexus just made me appreciate my crappy Neon.

    1. Re:Amazing by Kjuib · · Score: 5, Funny

      If the lexus buyers are compensating for something... what sort of spam do you think would be relevant?

      --
      - Your stupidity got you into this mess, why can't it get you out? -Will Rogers
    2. Re:Amazing by iminplaya · · Score: 5, Funny

      Hair transplants?

      --
      What?
    3. Re:Amazing by plover · · Score: 5, Funny

      As for sports cars... you are of course, absolutely right.

      Reminds me of a riddle:

      Q: What's the difference between a Porsche and a porcupine?
      A: With a porcupine, the prick is on the outside.

      Thanks, I'll be here all the week. Tip your servers, they work hard.

      --
      John
  2. Stupid by eln · · Score: 5, Funny

    They claim it won't be used to bombard customers with ads...yah right. If the capability exists, it will eventually be used for advertising.

    So now, I get to spend a huge premium so I can have a car with the Lexus name, thereby making all the other suburbanites jealous, and on top of it I get "targeted" advertisements. I'll think about getting a car that spews ads at me if and only if you give me the car for free.

    On the other hand, if you subscribe to the prevailing theory as to why people buy a Lexus in the first place, all of the "targeted" ads will be for Viagra.

  3. Re:This won't go well by Greyfox · · Score: 5, Funny
    I was thinking more along the lines of a trojan commercial if the car is parked but the rear shocks are registering motion.

    Or maybe Planned Parenthood at that point...

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  4. Imagine all the possibilities by TTURabble · · Score: 5, Funny

    Scene: Inside Lexus Car

    Driver: (turns on ignition, car starts)
    Lexus: Good morning Driver 1, thank you for choosing lexus. Today's commute is brought to you by McDonalds, why don't you stop in on your way to work and get a McGriddle and McCoffee?
    Driver: (backs out of driveway, heads down the road) No thanks car, It'll just be to work and back today.
    Lexus: (tone of car changes to be deeper and more aggressive) I'm afraid I can't let you do that Driver 1. (car auto steers to nearest McDonalds, forces driver to purchase McGriddle and McCoffee)

  5. Re:I'm not familiar with Lexus models . . . by KDR_11k · · Score: 5, Funny

    There is no "too big", there is only "insufficient force".

    --
    Justice is the sheep getting arrested while an impartial judge declares the vote void.
  6. Re:This is a great idea! by Valdrax · · Score: 5, Funny

    Why? Because I own stock in GM.

    Personally, I use Charmin, but I guess some people like to splurge on the fancy paper.

    --
    If it's for-profit but free, you're not the customer -- you're the product (e.g., the Slashdot Beta's "audience").