Slashdot Mirror
Lexus To Start Spamming Car Buyers In Their Cars
techmuse writes "Lexus has announced plans to send targeted messages to buyers of its cars based on the buyer's zip code and vehicle type. Unlike regular spam, these messages will be delivered directly to the buyer's vehicle, and will play to the vehicle's occupants as audio. Lexus has promised to make the messages relevant to the car buyers." Imagine the fun that some targeted malware could do — not that such a thing could happen to a Lexus.
If these ads really are relevant to the buyer, my first and only ad would start with "To stop receiving this 'service'..."
They say a little knowledge is a dangerous thing, but it's not one half so bad as a lot of ignorance. - Terry Pratchett
The worst mistake I made when I bought my Lexus is that I gave the dealer my cell phone number. Now, I routinely get robo calls from Lexus, reminding about service, my birthday, customer appreciation events, etc... It drives me apoplectic! I have complained multiple times to no avail. It is mind boggling to me that such a quality oriented organization can so completely botch such a simple thing. They buy this new technology that allows them to reach out and annoy their customers and now they can't stop using it.