Slashdot Mirror
Lexus To Start Spamming Car Buyers In Their Cars
techmuse writes "Lexus has announced plans to send targeted messages to buyers of its cars based on the buyer's zip code and vehicle type. Unlike regular spam, these messages will be delivered directly to the buyer's vehicle, and will play to the vehicle's occupants as audio. Lexus has promised to make the messages relevant to the car buyers." Imagine the fun that some targeted malware could do — not that such a thing could happen to a Lexus.
I drive a Lexus. It doesn't have a huge premium on it, and I bought mine after being disenchanted with the huge premium BMW is now demanding for their 3 series. Prior this car, I've been a lifelong BMW driver. I'm a hard rock guitarist, a photographer, a writer. I date exotic dancers, I like video games, and I hate the suburbs. I don't need hair plugs, and I don't need viagra, and I certainly don't need misapplied car owner stereotypes.
I wonder how they plan on implementing this. Unless Lexus is planning on streaming these ads into the car using something like an OnStar service, it seems their only route is to bombard owners with a year's worth of pre-made content via the nav computer upgrades Lexus charges like $300+ for.
If the lexus buyers are compensating for something... what sort of spam do you think would be relevant? seriously, I really did laugh out loud.