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Windows 7's Media Hype Having the Opposite Effect As Vista's

Posted by Soulskill on from the decide-first-think-after dept.

Death Metal Maniac tips an Ars Technica piece suggesting that the media's coverage of Vista's flaws portrayed the operating system as worse than it was, and, if early reports on Windows 7 are any indication, positive hype will create the opposite reaction this time around. Quoting: "... the problem is exaggeration; ... bloggers and journalists alike use their personal experiences to prove their point in their writing. The blame doesn't solely lie with us, as Vista was by no means perfect, but we did manage to amplify the problems beyond reason. And if the beta is anything to go by, Windows 7 is going to fly. This is, by far, the best beta operating system the software giant has ever released. The media has locked on to this, and is using exaggeration already, before Windows 7 is even ready for prime time." Apparently a decent beta can succeed where $300 million and Jerry Seinfeld failed.

1 of 864 comments (clear)

  1. They're laughing at you right now. . . by Fantastic+Lad · · Score: 0, Offtopic

    I've pointed this out before, but I'll do it again because I think it's an excellent example of how mind-control works. (And how smart people who strive to be media savvy are by no means outside the box of rats. --That is, it doesn't matter how smart you are, if you fail to analyze everything, then even a clever person becomes little more than a simple regime of thought patterns which can be solved for and sold to.)

    The Seinfeld campaign wasn't a failure at all. --The current positive media hype about Windows 7 is the the direct result of the Seinfeld campaign. Those 300 million dollars firmly planted two things. . .

    1. Gates had gone walkabout, leaving the keys with the moron who came up with Vista. Microsoft isn't Microsoft without the boy genius. Oh, and he's back to work on Windows 7. (Whether this is true or not isn't important. It's the media impression, which is all that matters.)

    2. Gates is an awkward, non-charismatic computer genius geek who failed hard-core on broadcast television and we all felt SORRY for him and really want him to succeed next time. (When was the last time anybody felt sorry for gates?)

    The PR company which was hired to rescue Microsoft wasn't going to be some slouch company. It will be the kind of place which hires prodigies whose bread and butter is hacking brain code. They're laughing at you right now.

    -FL