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Valve Takes Optimistic View of Piracy
GameDaily recently spoke with Jason Holtman, director of business development and legal affairs for Valve, about online sales and piracy. Holtman took a surprising stance on the latter, effectively taking responsibility for at least a portion of pirated games. Quoting:
"'There's a big business feeling that there's piracy,' he says. But the truth is: 'Pirates are underserved customers. When you think about it that way, you think, "Oh my gosh, I can do some interesting things and make some interesting money off of it." We take all of our games day-and-date to Russia,' Holtman says of Valve. 'The reason people pirated things in Russia,' he explains, 'is because Russians are reading magazines and watching television — they say "Man, I want to play that game so bad," but the publishers respond "you can play that game in six months...maybe." We found that our piracy rates dropped off significantly,' Holtman says."
Attitudes like this seem to be prevalent at Valve; last month we talked about founder Gabe Newell's comments that "most DRM strategies are just dumb."
Gabe Newell's gone on record saying that if Valve went under, Steam games would be patched to remove Steam checks. I'd be surprised if they didn't have this contingency plan already in place, to be honest; while I've never worked for Valve I do know a few of their developers socially and this topic came up, with an attitude of "it's handled" being pretty clear.
Plus, they aren't a publicly traded company, it'd be hard for them to get railroaded out before being able to release the patch.
"You can either have software quality or you can have pointer arithmetic, but you cannot have both at the same time."