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YouTube To Allow Self-Serve Ads For Major Media Players
thefickler writes to tell us that YouTube plans on raising revenue by allowing major media players to run their own ads on the video site for, not only their own content, but illegally uploaded content by other users. "The site says CBS is already on board for the scheme, with other giants expected to join. The scheme will allow TV, movie and music companies to upload content and then sell advertising themselves, for example through images or animations which are overlaid on suitable sections of the clips. YouTube will then take a cut of this advertising revenue."
I agree. Yet it doesn't say what protections are in place for keeping CBS's ads out of clips mistakenly identified as belonging to CBS. Will companies like Lucasfilm put ads in legally allowed parodies like Chad Vader that actually have very little to do with actual Lucasfilm characters and nothing to do with their plots?
I have to say... I think this is a great idea. I post weekly videos to Youtube and every once in a while will put music to them. The last one I put up had an old 80's song in it, and lo and behold, the next day I received a copyright "notice" that gave me 2 options: 1 - do nothing and have an ad to buy the song via iTunes or Amazon placed at the bottom of the vid while the music was playing, or 2 - dispute it. I have to say that I dont care if they want to put ads because I really am using their property without permission and it's a MUCH better option than having the video completely removed (which I have had happen in the past for an image of a product), or having your account closed.
same here. i'm sick of reading news or blog articles on sites like autoblog.com which refer to YouTube videos that have been removed.
it's especially stupid when Viacom has music videos taken down. the whole reason you make music videos is to promote an artist/song/album. if someone posts it online, they're just giving you more free publicity. you don't charge MTV for playing your music video on Headbangers Ball, so why would you complain about YouTube broadcasting a low-def version of your music video for millions of people to see?
YouTube's quickly turning into another Photobucket. cheap throwaway image hosts have long been contributing to the sea of dead images polluting online forums and message board archives. likewise, tons of dead YouTube videos can be found embedded in blog posts and even news articles these days because media corporations like Viacom are taking down YouTube uploads of news reports, music videos, TV clips, and even TV commercials.
i wouldn't even mind if such content were never posted to YouTube in the first place. at least then we wouldn't run into dead YouTube videos left and right. i just wish internet news sites and news blogs would learn to just avoid Viacom/NBC/Fox/etc.'s content. if those companies don't want the free publicity or promotion for their shows/artists, then just ignore them in your online reporting. cover indie bands or indie filmmakers. there's plenty of better quality free content out there that you know won't get taken down by the copyright holders.