SUSE Studio — Linux Customization For the Masses
apokryphos writes "Novell just released the first alpha of SUSE Studio (screencast), which provides an easy way to customize your own Linux distribution with the software and configuration you want. Among other things, you can spin a Live CD, a USB image, or create a VMware image. It builds upon the already established openSUSE Build Service and KIWI imaging system."
Agreed, has all the signs of a Microsoft project, even the screencast sounds like its straight from the MS marketing department. Beware! MS owns part of Novell, the makers of Suse.