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Video Game Conditioning Spills Over Into Real Life
doug141 writes "Lessons learned in video games may transcend computers, PlayStations and Wiis. New research suggests that virtual worlds sway real-life choices. Twenty-two volunteers who played a cycling game learned to associate one team's jersey with a good flavored drink and another team's jersey with a bad flavored drink. Days later, 3/4 of the subjects avoided the same jersey in a real-world test. Marketers and lawyers will take note."
The last thing the videogames industry needs to every game festooned with ads for products the gamers would never buy in the first place.
No colour or religion ever stopped the bullet from a gun
What is says to me is that this is just more evidence that if you play videogames you will shoot up a school. :)
We figured out a long time ago that it's easier to elect seven judges than to elect 132 legislators.
you're a moron. The two situations are not related. If violent games gave you tasty juice in real life for performing in-game violence, you might have something there. What you (and about 90% of this thread's participants) seem to miss is that these scientists used proven psychological conditioning methods to elicit a response, and then pointed their fingers at the video game they'd put in the room as a scapegoat. If they'd replaced the game with two still images of the jerseys, shown one after the other, the effect would have been the same; that's basic Pavlovian conditioning (or skinner, I always get those two mixed up.)