New Ads That Watch You

Pandanapper writes to tell us Yahoo is reporting that if you find yourself watching an ad on a video screen in a public venue, the ad may be watching you as well. "Small cameras can now be embedded in the screen or hidden around it, tracking who looks at the screen and for how long. The makers of the tracking systems say the software can determine the viewer's gender, approximate age range and, in some cases, ethnicity -- and can change the ads accordingly. That could mean razor ads for men, cosmetics ads for women and video-game ads for teens."

Comments

Re:Ha! I'll show them.

[MightyYar]

That's nothing... I'm sitting here in front of my new Sony flatscreen with integrated AdCam, watching Dora with my toddler. We get a phone call: "Hello Sir, this is Nickelodeon. We can't quite make out the race of the little girl sitting next to you."

I patiently explain that my wife is black and so she's a mix of black and white, and what happens? Nothing but Oreo ads. Every. Single. Time.

I knew I shouldn't have paid extra for the AdCam.

Re:Welcom Advertising Overlords

[meeotch]

Does that mean that the screens will be showing porn whenever I'm in the room? Freaking SWEET!