How Google Decides To Cancel a Project

The New York Times is running a story about the criteria involved when Google scraps one of their projects. While a project's popularity among users is important, Google also examines whether they can get enough employees interested in it, and whether it has a large enough scope — they prefer not to waste time solving minor problems. The article takes a look at the specific reasons behind the recent cancellation of several products. "Dennis Crowley, one of two co-founders who sold Dodgeball to Google in 2005 and stayed on, said that he had trouble competing for the attention of other Google engineers to expand the service. 'If you're a product manager, you have to recruit people and their "20 percent time."' ... [Jeff Huber, the company's senior vice president of engineering] said that Google eventually concluded that Dodgeball's vision was too narrow. ... Still, Google found the concepts behind Dodgeball intriguing, and early this month, it released Google Latitude, an add-on to Google Maps that allows people to share their location with friends and family members. It's more sophisticated than Dodgeball, with automatic location tracking and more options for privacy and communication."

Comments

Gosh, I'm glad they saved Stalkertude

[David Gerard]

Google, the world's largest non-evil corporation, has released Stalkertude, which allows you to share your location in real time with your dearest friends from all your social networks and blogs, that guy your friend gave your LiveJournal username to when you were both drunk and anyone you've ever sent or received a message to or from on GMail. And your boss.

Stalkertude allows you to broadcast where you are at all times. It supports all current smartphones except that stupid iThing from Cupertino. If you're using Google Chrome, you can automatically share your location from your laptop too!

Stalkertude comes preinstalled on the Google Notepad netbook, a free Android-based mini-laptop to keep you connected wherever you go. The laptop maintains and archives a complete record of your life in text, video and audio form with the twelve built-in webcams and microphones dotted around the casing, plus samples of your DNA from the keys. The data is transmitted to the Google servers for your comfort and convenience and remains absolutely and entirely confidential between you and Google's marketing department. Tasteful and understated text ads are subliminally woven into the display pixels.

Privacy features are important to Stalkertude. You can trust us with your entire life record, even as we argue in court over Google StreetView that privacy doesn't exist in the modern world. Besides, better we have your complete dossier than Microsoft, right? And we'll only give it to the government if they, like, ask for it or something. That we've gathered so much data on you in the first place is in no way a danger to you. We promise we won't tell your husband, and that's what counts.