A Brief History of Chip Hype and Flops

On CNet.com, Brooke Crowthers has a review of some flops in the chip-making world — from IBM, Intel, and AMD — and the hype that surrounded them, which is arguably as interesting as the chips' failures. "First, I have to revisit Intel's Itanium. Simply because it's still around and still missing production target dates. The hype: 'This design philosophy will one day replace RISC and CISC. It is a gateway into the 64-bit future.' ... The reality: Yes, Itanium is still warm, still breathing in the rarefied very-high-end server market — where it does have a limited role. But... it certainly hasn't remade the computer industry."

Comments

Re:Itanium would have worked-AMD screwed it for in

[learningtree]

The biggest advantage of AMD x64 over Itanium is the ability to run x86 32-bit code natively without any performance penalty.
The comparison is not just about better technology. Think of the trillions of lines of x86 32-bit code that has been written.
Would you render all this code unusable just because you want to move to a better architecture.

I worked on I-Tanic: Why it failed

[Anonymous Coward]

I worked on Itanium/Merced. Keep in mind I was mid-level (not high enough to see the good political fights first hand, only getting the after effects). Below is my opinion from what information I saw or collected at the time. Take it or leave it as you will.

Itanium (or I-Tanic) was supposed to be the P7, back when Intel still used P#s for chips. That Pentium 4 was never supposed to exist. Basically, Itanium was so bad, the Portland design teams came in a ate the Santa Clara team's lunch.

The biggest problem for I-Tanic was management, on many levels.
1) No good top guy
The main and original project lead was more focused on marketing and "the platform" than actually making the chip. So, there was no top leadership at the CPU design level. This allowed the "lieutenants" to squabble among themselves (more later).
They finally got a good guy in (who's name I hate to say I forget. It was a long time ago). I believe he had done Kalamath. The project was in a never-ending re-design spin at this point. When he was there you knew there was a Captain of the ship. You weren't 100% sure he was sailing in the right direction, but felt things were moving ... finally. He lasted about 3 months, until his wife (supposedly) gave him the "me or CPU design" ultimatum. He then moved up to start the Intel DuPont site (which was supposed to be as big as the Portland cite). That didn't work out so well for him.
His hand-picked successor lasted about 1 week before "family reasons" caused his resignation. I assume he looked at the state of the now 2 year delayed chip and ran.

2) Dot.com boom & Silicon Valley
The "lieutenants" didn't give a rat's ass about the project. It was mostly a "pump and dump". Being the Dot.com boom and in Silicon Valley, their main concerns were taking over ownership of a "cluster" (State sized chuck of the chip), getting the ownership on their resume, finding a new non-Intel job, and splitting.
So, every part of the chip got a new guy every 9-12 months who blamed everything on the previous owner, forced a re-design on the part (which may have been needed, but seemed to be needed an awful lot), and then left (forcing the cycle to repeat).

3) Constant Re-Design
Look I know re-design is part of engineering. But perpetual hamster-wheel-like re-design is not good. Nothing got finished!!!! No specification was stable (let alone the written specs; I mean verbal specs). You ask people (and this was years, years into the project) about your interface to their part of the chip and they wouldn't have coded it up yet. So, who knows what the Hell the timing issues would be. "Can I move a flip-flop to your unit?" "Go fish. I haven't coded that."
Let us also remember that back then (I doubt they still do this) you coded in iHDL (not VHDL or Verilog) using macros for AND & OR gates. So, you're basically doing stencil EE work using a programming language. You want an IF-THEN construct, well break out the K-maps because you'll need them.

4) Moral
After the chip had slipped 2+years, no one wanted to work on this thing anymore. They had to freeze internal transfers. You had to threaten to quit to get out. "I am leaving Itanium. Are you going to make me leave Intel to do it?"

Re:Itanium would have worked-AMD screwed it for in

[Bert64]

The first Itaniums were pretty much a dismal failure...
They ran at around 800mhz, so clocked lower than x86 systems of the time which were around 1.4ghz if i remember (and the mhz myth still very much alive, with intel fuelling it using the p4)... Their x86 support was roughly the speed of a p90 and therefore of little use beyond running one or two small legacy apps.
In terms of outright performance they were behind Alpha and Power at the time, so much for this new architecture. And when it came to price and power consumption they were behind everyone else.

When Itanium2 came around it performed a lot better, still guzzled power, and they realised that software emulation of x86 was faster than the hardware support, other than that the chips were still too expensive for what they were.

Now, Itanium is pretty much relegated to the high end niche that Alpha occupied before it was canned.

Itanium suffered from end users being locked in to proprietary binary only software - which only the original vendor could port... Some were unwilling, some didn't see the business case, some demanded that HP/Intel fund the porting, only they couldn't fund everything, so Itanium is left with a very limited set of apps...
OSS support was better, but it suffered from the high cost and rarity of the hardware, in that hobbyists had little chance of getting hold of the hardware to play with.

Personally i think HP/Intel would have been better off putting the effort into continued development of Alpha... It already had a software and user base, it already had x86 emulation which performed reasonably well, and it had a legacy behind it of old hardware that was cheaply available to OSS developers. Even today, Alpha versions of Linux seem far more active than the IA64 versions... Plus any customers already using Alpha would not have needed to migrate (and many of them migrated to Sun or IBM).