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Restauranteurs Say Yelp Uses Extortion To Ply Ad Sales

Readers Mike Van Pelt and EricThegreen point out a story in the East Bay Express alleging that online restaurant review site Yelp is doing more than providing a nice interface for foodies to share their impressions of restaurants. Instead, says the article, representatives from the site have called restaurants in the Bay area to solicit advertising, but with an interesting twist: the ad sales reps let restaurant owners know that, if they buy advertising at around $300 a month, Yelp can "do something" about prominently displayed negative reviews of their restaurants. If the claims are true, it sure lowers my opinion of Yelp, which I'd thought of as one of the good guys (and a useful site). I wonder how many other online review sites might be doing something similar.

2 of 202 comments (clear)

  1. Re:risky? by Hatta · · Score: 5, Insightful

    Common carrier is a legal term with a specific technical meaning. Any "extension" of the term is a misapplication of the term. It misleads people as to the actual legal specifics of a case, and should not be done.

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  2. Re:Disappointing by CraftyJack · · Score: 5, Insightful

    ...it seems like some sales droid was being overly pushy and overstating the facts, which is SOP for a salesmen...

    Ah, the good old "overzealous staffer" defense. That supposed salesman is acting on behalf of the company. The company is responsible for making sure that nobody gets "overzealous", and is culpable when somebody does.