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Google To Monitor Surfing Habits For Ad-Serving

Posted by CmdrTaco on from the do-you-see-what-i-see dept.

superglaze (ZDNet UK) writes "Google is gearing up to launch cookie-based 'interest-based' advertising, which involves monitoring the user's passage across various WebSense partner sites. The idea is to have better-targeted advertising, which is not a million miles away from what Phorm is trying to do — the difference, it seems at first glance, is that Google is being relatively up-front about its intentions."

1 of 219 comments (clear)

  1. Re:From the article... by blueg3 · · Score: 5, Funny

    (as should most people, since 99.9999999% of all cookies are redundant)

    There's a word in English, "most", appropriate for this situation. It's not necessary or helpful to invent obviously-made-up-numbers to illustrate "most". I doubt you have data to back up that only one in one billion cookies is useful.