Slashdot Mirror

← Back to Stories (view on slashdot.org)

Google To Monitor Surfing Habits For Ad-Serving

Posted by CmdrTaco on from the do-you-see-what-i-see dept.

superglaze (ZDNet UK) writes "Google is gearing up to launch cookie-based 'interest-based' advertising, which involves monitoring the user's passage across various WebSense partner sites. The idea is to have better-targeted advertising, which is not a million miles away from what Phorm is trying to do — the difference, it seems at first glance, is that Google is being relatively up-front about its intentions."

1 of 219 comments (clear)

  1. Maybe not so bad. by AltGrendel · · Score: 5, Informative

    By visiting Google's ad-preferences page, the user can opt out of having their surfing habits tracked, or input their own preferences for the subject matter of ads they would like to see.

    At least you can opt-out.

    --
    The simple truth is that interstellar distances will not fit into the human imagination

    - Douglas Adams