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Blockbuster Total Access Unannounced Policy Change
NuclearCodeMonkey writes "Blockbuster Total Access has changed the terms of its user agreement without notice to users. Previously, users could return online (mailed) rentals in-store for free rentals. The next set of online rentals was immediately mailed out. Now, without notice, they have changed their policy so that the in-store free exchanges count against you, and no more online rentals are mailed out until the in-store rentals are returned. No wonder they are closing stores and losing to Netflix! Needless to say I am canceling my account in protest."
Update - 3/15 at 11:55 by SS: NuclearCodeMonkey has sent new information about an email from Blockbuster which clarifies the situation. Read on for his follow-up.
NuclearCodeMonkey writes
"A second email from Blockbuster Support admitted that a change in policy had taken place (the first didn't acknowledge it). And they stated I should have received a notice: 'We have updated your "Terms and Conditions" with regards to in-store exchanges. A week before March 2, 2009, notifications for this new policy was added as banners on the top of your queue page, announcements were also posted at your local Blockbuster store, and we have sent out emails to inform customers about the new change.' I did not see any of the aforementioned notices and I have double-checked and did not receive any email. At least one commenter did indicate he had received an email. So, maybe an announced change after all and I just got missed? I wouldn't want to mislead anyone."
"A second email from Blockbuster Support admitted that a change in policy had taken place (the first didn't acknowledge it). And they stated I should have received a notice: 'We have updated your "Terms and Conditions" with regards to in-store exchanges. A week before March 2, 2009, notifications for this new policy was added as banners on the top of your queue page, announcements were also posted at your local Blockbuster store, and we have sent out emails to inform customers about the new change.' I did not see any of the aforementioned notices and I have double-checked and did not receive any email. At least one commenter did indicate he had received an email. So, maybe an announced change after all and I just got missed? I wouldn't want to mislead anyone."
It's not a loophole, it was calculated to get you into the store where they could sell new movies, used movies, new and used games, and consumer electronics (because that's never a desperate move to start selling CE stuff).
The fact that this didn't work out well enough is why they are stopping, but it wasn't a loophole. They used to advertise the fact.
Now the fact that Blockbuster has been dead for at lest 6 years and just doesn't realize it yet is kind of sad. But then again I lost what little respect I had left for them years ago, and they've only managed to baffle me with some of their stupid decisions since.
The ONLY reason I have left to go into BB is to rent games, but it's so expensive and such a pain, I only do it about once or twice a year max. With GameFly possibly opening RedBox style kiosks, I may never need to go in again.
Not that I've heard great things about GameFly. But soon digital distribution will make renting console games irrelevant anyway.
Comment forecast: Bits of genius surrounded by a sea of mediocrity.
I made a tiny fortune shorting the parent of BB when they eliminated late fees. I could look back at my rentals and see that late fees made up a sizable portion of my total payments to BB and I doubted that I was different from the vast majority of people. I suspected that they would not clearly internally account for the massive profits of late fees due to the risk that this number could become public. So once they eliminated late fees they basically eliminated profits. After that when they started to reintroduce late fees they just ticked people off. So if one wants to point to a specific day that BB began to die from the wounds that Netflix were inflicting you could point to the day they eliminated late fees. Now the last hope they might have had was games, but things like Steam will just be Netflix version 2. AKA the other barrel of the shotgun.
You mean to tell me Blockbuster is still in business? Who knew?
Long ago, I used to rent from maybe a couple times a month. One day a roommate grabbed my card and rented a couple movies with it. He returned them late; the late fee was something like $20. I wasn't aware of this, and obviously, they didn't check ID; fine, okay, whatever. The next time I went to rent from them, it was at a store in a different city; I'd moved. They wouldn't rent to me because I hadn't paid the fee. I told them I'd pay now. They said they couldn't take the payment for another store. I called the original store to pay with a credit card; no, they couldn't do that either. I had to physically pay, in cash, at the original store, for their mistake, or I couldn't rent from Blockbuster again. That was something like ten years ago, and I've never given them another dollar. Stupid companies like that can't survive in an open market. What do they think they are, a telco?
My account isn't even active anymore and I got like 3 emails about this change. You really received no notice? I'm not disputing the policy change (which sucks), just the notice..
Posted by kdawson on Saturday March 14, @06:26PM
'The tyrant will always find pretext for his tyranny.' - Aesop's Fables
For some reason my movies are only mailed to me promptly if I am a new customer. Otherwise it could be that they get a movie back from me on Friday, but don't mail new one till Monday.
Netflix has been caught "throttling", that is delaying new movies for heavy users. But they lost a big lawsuit about that some time back, and I can't imagine them risking the loss of another. More likely you're just ordering a lot of popular movies. Your perception that things speed up again after you open a new account is probably one of those things that doesn't stand up when you track it carefully.
I have to say that I don't really see anything wrong with throttling, as long as they're honest about it. (They pretended they weren't doing it, hence the lawsuit.) It must cost over a dollar to put a disc through the mail/return/restock cycle. (Postage alone would be about 65 cents, counting the extra charge for prepaid return.) Suppose you have a $14 2-at-a-time membership, like me. When I'm in my worst video droid mode I can run through 10 discs a month, and they barely break even on me. (Lucky for them, I sometimes read a book, watch broadcast TV, or even get out of the house.) If I really watched a lot of videos (or ripped them to disc for later viewing), they'd be losing money off me.
So throttling isn't evil, it's just economics. Dishonestly pretending you don't throttle when you really do is another matter.