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Office Depot Employee — "We Changed Prices Too"
Avram Piltch writes "Last week, LAPTOP reported that Office Depot employees were routinely lying to customers about notebook inventory, telling them that systems were out of stock if they didn't want to buy extended warranties or tech services. Now LAPTOP has spoken to more Office Depot associates, one of whom goes by the name Alex and reports widespread altering of prices in his region. He says he even Photoshops higher price tags on clearance notebooks so that associates can tell customers that they're getting a free warranty or tech service, when the price has been raised to cover it. LAPTOP also talked to a representative from the FTC, who would not comment on Office Depot specifically, but said that the sales practices described by LAPTOP clearly violate federal law."
"LAPTOP" is not a universally known group, even among geeks. You need to explain who they are. That's just good journalism.
Haven't you ever hung around a person who said "Hey, man, so did you hear about the thing?" and you just look at them dumbfounded because you have no idea what he's talking about?
This type of behavior is all to do with the profit margins. They have to cut their profit margins wafer thin on the products themselves due to competition, but extended warranties are mostly pure profit. Most people who buy an extended warranty on any product (not just PCs) won't need to claim against it within the time covered, and even if they do, no doubt the small print will have something which exempts that particular issue so they'll never have to actually pay out on it. The small minority who do have to claim and have the warranty pay out often find that one claim pays for the warranty.
The thing that many people don't take into account at the time of purchase, is that if the unit breaks in 4 years, do you want the same thing repaired, or do you want newer technology? If you bought an XBOX which needed repairing 3 years later, wouldn't you rather use that same warranty cash (in part) for an XBOX 360?
I used to work for an electrical retailer in the UK, and the pressure on sales staff to get a certain percentage of their sales figures in extended warranties and instore credit cards (where the compound interest rates were horrendous) was immense. They'd rather you had a little sale with a large percentage of the total price being a warranty, than a large value sale which was all product. They even tried to bully us into visiting the area manager to explain our lack of target achievement.....needless to say, I'm not there anymore. As a customer, it is handy to be able to cut the sales staff off with "I used to sell these things, I know the deal, forget it" when the "would you be interested in....." line comes up.
We got told we could offer discounts ONLY if an extended warranty was being bought at the same time, or they were opening an instore credit card. We were encouraged to just tick the "payment protection" box because it saves time explaining what it is, and it's more profit. I insisted in explaining to the customer as I felt like I was cheating them if I decided for them.
This type of behavior does go further than my ex-employers would go (at the time I worked there at least). It's gonna be interesting how many complaints / lawsuits they get from disgruntled customers who never realized something was fishy at the time but suddenly the penny drops that it happened to them. If this does get through courtrooms / inquiry where the allegations are proven true and they are punished for it, it'll be a hellava hit on their reputation for a while to come. Right now no companies can afford to lose customers.
>>>Big businesses like the one mentioned aren't likely to care about a few disgruntled customers
Perhaps that's why Sears almost went bankrupt in 2003, and again this year, while customer-oriented JCPenney is booming (relatively speaking). You screw the customer and soon the customer will shop somewhere else.
Another annoying practice Sears had was to offer "rebates" that had to redeemed from the central Chicago office. So customers come-in expected a sale, but instead they pay full price, and have to go through the hassle of mailing stuff to Chicago to get their refund. I had a LOT of customer come-in and complain they never received the check in the mail. At first we simply refunded the money out of the drawer, but then the stores stopped doing that.
Now you have a pissed-off customer who will go-around the local area "poisoning" the market with stories of how Sears screwed them. It's so short-sighted and stupid. I prefer the Penneys philosophy, which is to follow the golden rule, even if that means a short-term loss. Treat the customer the same way YOU would want to be treated, and keep the customer happy so they'll come back next month & remain a loyal income source.
"I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
I work at Office Depot currently, and I can assure you this is not standard practice where I work, and certainly wouldn't be allowed by any of the managers or corporate. With regards to the issue about people lying about laptops being out of stock, yes, there were some salespeople who were doing that. As soon as it was found out, the practice was halted and everyone was informed that under no circumstances was it to be allowed. (And logically, even selling a laptop without the extended warranty is better than not selling it at all.) I so know that if any of this happened at the place I work, the employee responsible would be fired with no hesitation.
It is true that Office Depot does tend to push for these warranties, add-ons, etc, but you'll find that just about every other store, from Best Buy to Fry's does the same. Like it or not, that's how the business is run.
As a customer, it's annoying, but you just have to put up with it and move on in life, just as you put up with club cards, coupons, mailers, and all the other little annoyances that just about every store dumps on you these days.
As an employee, it can be stressful, but it's unlikely that you'll get fired if you don't contribute to the "quota." (And remember, this is retail. Working in retail sucks in general.)
And just as a final word, I'm not a manager, or corporate, or any higher up at OD. I'm just a lowly employee working there to pay for my textbooks because the hours are flexible enough to accommodate for my classes. I don't particularly have much company loyalty, but it does tick me off that people are spreading what is essentially tabloid journalism without giving any thought as to whether it's a widespread practice, or just some individuals who are giving the company a poor image.