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Dell's Adamo Goes After MacBook Air

Posted by kdawson on from the what-would-michael-do dept.

MojoKid writes "Adamo, pronounced 'A-dahm-o,' means 'to fall in love with' in Latin. Dell is certainly hoping you'll fall in love with this notebook's looks as well as its functionality. The Adamo's chassis is milled from a single piece of aluminum and features precision detailing with a scalloped backlit keyboard. Even the fan holes, which are punched out squares, have an attractive modern design. The Adamo features a thin 0.65-inch profile and weighs four pounds. The new ultra-portable will also offer Intel Core 2 Duo processors and DDR3 memory (up to 4GB), a 13.4-inch 16:9 HD display and a 128GB SSD hard drive. Pricing starts at $1,999 with Vista Ultimate 64." The Dell infomercial spokesmodel (video at the bottom of the link) concludes, "Adamo resulted from the union of technology with pleasure for the style-conscious individualist." OK, so he's no Steve Jobs.

4 of 337 comments (clear)

  1. poor latin by Anonymous Coward · · Score: 5, Informative

    ""Adamo, pronounced 'A-dahm-o,' means 'to fall in love with' in Latin."

    phhh, as any fule knos, it really means 'I fall in love with' if they had wanted it to mean 'to fall in love with' it should be called 'adamare'

    come on, this is a basic 1st conjugation verb with a preposition, basic stuff.

  2. Dell has sold out to Marketing by phantomfive · · Score: 5, Informative

    If you haven't watched the movie in the link, you absolutely have to. I don't know what Dell was thinking but it didn't come from the realm of sanity (and let me mention that the laptop itself looks pretty cool. It's just Dell marketing that is quite out there. Really, watch the movie). It is so amazingly over the top, it's like they took every bad Apple cliche and made it into a marketing movie. For your pleasure I took some of the best quotes from the movie:

    "get ready to witness a true love story by Dell"
    "machined aluminum"
    "Adamo resulted from the union of technology with pleasure, for the style conscious individualist" (woahoah! Any guess what their target market is? Any? at all?)
    "machined aluminum" (they seemed to be quite proud of that point)
    "ultra-thin portable aphrodisiac" (oh yes, they actually said that!)

    Adamo. For all your computer love needs. I guess.

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    Qxe4
  3. Re:I am disappointed by kestasjk · · Score: 4, Informative

    Have you seen Dell's YouTube video? They actually call it an aphrodisiac (no joke), and say they want to "redefine power".
    It's clearly trying to be the Mac "meet the designers" segment (right down to the foreign sounding artistic designer), but it ends up more like a parody of one.

    http://youtube.com/watch?v=QUJqWc6seYk

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  4. Re:Can you change the battery? by techmuse · · Score: 5, Informative

    No. You actually have to send it in. Really.