Addicting Mice To Light
Al writes "In an attempt to better understand how the reward system in the brain functions in people suffering from addiction, scientists at Stanford have created mice that are addicted to light. They engineered light-sensitive proteins to trigger signaling pathways in the nucleus accumbens, a part of the brain that responds to pleasurable stimuli. They then connected a fiber-optic cable to this part of the brain and delivered a blast of light whenever the mice wandered into a 'reward chamber.' In previous experiments the mice have been given drugs like cocaine or amphetamine when they enter these rooms. The light treatment works in exactly the same way but lets the researchers very precisely control timing and dose of reward administered to the brain. The approach could also provide a way to probe receptors that cannot be accessed using existing drugs."
It should be noted that the nucleus accumbens is also involved in -expectation of reward- and not necessarily reward itself. This is a major part of addiction--the addict may be desensitized to the effects of the drug but nonetheless may seek out the drug due to EXPECTATION of "reward" and to keep away withdrawal symptoms.
The mice associating the rooms with the effects of the drug is directly applicable to humans. Anyone who has tried to quit smoking may have had a difficult time during smoke break time because the context cues one to expect/desire their fix. Good way to kick the habit, if you're looking to do so, is not to hang out in the same spots you did your drug, not to hang out with the same people, so on and so forth. Otherwise, you'll likely fall back into your own habits.