What an IBM-Sun Merger Might Mean For Java, MySQL, Developers
An IBM-Sun merger is a tantalyzing possibility; snydeq writes "Fatal Exception's Neil McAllister suggests that an IBM/Sun merger could crown Big Blue king of enterprise software development. 'Acquiring Sun would make IBM the clear leader in Java, as it would become the caretaker of the open source reference implementation of the JRE,' which, along with GlassFish, would become entry-level gateways to IBM's WebSphere stack. Moreover, MySQL would give IBM's database division a significant entry-level hook, and NetBeans/Eclipse would unify IBM's front against Visual Studio. 'All in all, this move would solidify IBM's role as "the developer company,"' McAllister writes. 'In other words, if this merger goes through and you're an enterprise developer and you're not an IBM customer now, get ready — because you soon will be. Better bring your wallet.'"
And blackbearnh writes with a short interview with Brian Aker (who came to Sun as MySQL's director of architecture, and is now the lead for MySQL fork Drizzle) about what life would be like under Big Blue's control.
IBM
Online petitions work on companies like Facebook because pleasing as many random people as possible is their business model. A Web 2.0 company's product is its users. Nobody pays for Facebook as an end user -- the people paying for Facebook are paying for your ad views, marketing data, etc.
IBM and Sun shareholders, on the other hand, couldn't give less of a hoot about your feelings. Companies buy software based on a number of factors, but these factors always tie back to the bottom line. Are you going to stop visiting your favorite website because it would be using "IBM Glassfish" instead of "Sun Glassfish"?
Isn't that Sun's job?
Sun's job is to have one of the worst marketing departments known to man. They create some really great stuff, and many of their strategic acquisitions benefit amazingly well under their umbrella. (e.g. OpenOffice, NetBeans, StorageTek, etc.)
What Sun fails miserably at is selling their products. On one hand, they give everything long, complex, and confusing names. Like "Sun Java System Directory Service", formerly "SunONE Directory Server", formerly "iPlanet Directory Server", formerly "Netscape Directory Server". Then they take this confusing pile of BS directly to executives. Now executives aren't necessarily stupid people. But if you're expecting them to wade through your piles of BS to understand what it is their buying, you've already failed. Throw in a bit of inconsistent pricing across the board to where the IT guy actually buying the stuff has no idea what price he's going to pay, and you've got a recipe for dissatisfaction.
Sun needs to learn how to market and how to sell. More to the point, they need to pay more attention to the smaller markets and stop trying to out-IBMing IBM. IBM is better at it. Try out-Delling Dell. Sun was on the right track with their "Hotter than Hell" campaign, but they gave up before it ever came to fruition!
Which is another thing that tees me off. When Sun DOES get it right, they kill it off before they give it a chance to work. Then they go back to their old ways, and probably tell themselves what a fiasco THAT marketing campaign turned out to be. :-/
Javascript + Nintendo DSi = DSiCade