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Are Long URLs Wasting Bandwidth?

Ryan McAdams writes "Popular websites, such as Facebook, are wasting as much as 75MBit/sec of bandwidth due to excessively long URLs. According to a recent article over at O3 Magazine, they took a typical Facebook home page, looked at the traffic statistics from compete.com, and figured out the bandwidth savings if Facebook switched from using URL paths which, in some cases, run over 150 characters in length, to shorter ones. It looks at the impact on service providers, with the wasted bandwidth used by the subsequent GET requests for these excessively long URLs. Facebook is just one example; many other sites have similar problems, as well as CMS products such as Word Press. It's an interesting approach to web optimization for high traffic sites."

6 of 379 comments (clear)

  1. Can they not use... by teeloo · · Score: 5, Insightful

    compression to shorten the URL's?

  2. Depending on your viewpoint by markov_chain · · Score: 5, Insightful

    The short Facebook URLs waste bandwidth too ;)

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    Tsunami -- You can't bring a good wave down!
  3. Irrelevant by Skal+Tura · · Score: 5, Insightful

    It's irrelevantly small portion of the traffic, while at the scale of Facebook, it could save some traffic, but does not make any impact on the bottomline worthwhile the effort!

    150 chars long url = 150 bytes VS 50KILObytes + Images of rest of the pageview....

    I'm throwing out of my head that 50kilobytes for the full page text, but a pageview often runs at over 100kb.

    So it's totally irrelevant if they can shave off the 100kb a whopping 150bytes.

  4. Mental Masturbation by JWSmythe · · Score: 5, Insightful

        This is a stupid exercise. Oh my gosh, there's an extra few characters wasted. They're talking about 150 characters, which would be 150 bytes, or (gasp) 0.150KB.

        10 times the bandwidth could be saved by removing a 1.5KB image from the destination page, or doing a little added compression to the rest of the images. The same can be said for sending out the page itself gzipped.

        We did this exercise at my old work. We had relatively small pages. 10 pictures per page, roughly 300x300, a logo, and a very few layout images. We saved a fortune in bandwidth by compressing the pictures just a very little bit more. Not a lot. Just enough to make a difference.

        Consider taking 100,000,000 hits in a day. Bringing a 15KB image to 14KB would be .... wait for it .... 100GB per day saved in transfers.

        The same can be said for conserving the size of the page itself. Badly written pages (and oh are there a lot of them out there) not only take up more bandwidth because they have a lot of crap code in them, but they also tend to take longer to render.

        I took one huge badly written page, stripped out the crap content (like, do you need a font tag on every word?), cleaned up the table structure (this was pre-CSS), and the page loaded much faster. That wasn't just the bandwidth savings, that was a lot of overhead on the browser where it didn't have to parse all the extra crap in it.

        I know they're talking about the inbound bandwidth (relative to the server), which is usually less than 10% of the traffic. Most of the bandwidth is wasted in the outbound bandwidth. That's all anyone really cares about. Server farms only look at outbound bandwidth, because that's always the higher number, and the driving factor of their 95th percentile. Home users all care about their download bandwidth, because that's what sucks up the most for them. Well, unless they're running P2P software. I know I was a rare (but not unique) exception, where I was frequently sending original graphics in huge formats, and ISO's to and from work.

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  5. Re:Waste of effort by JCY2K · · Score: 5, Insightful

    Of all things that could be optimized, urls shouldn't have a high priority (unless you want people to enter them manually). I'm pretty sure their HTML, CSS, and javascript could be optimized way more than just their urls. But rather than simply sites, people often what it to be filled with crap (which nobody but themselves care about).

    ps, that doesn't mean you should try to create "nice" urls instead of incomprehensible url that contain things like article.pl?sid=09/03/27/2017250

    Of all things that could be optimized, urls shouldn't have a high priority (unless you want people to enter them manually). I'm pretty sure their HTML, CSS, and javascript could be optimized way more than just their urls. But rather than simply sites, people often what it to be filled with crap (which nobody but themselves care about).

    ps, that doesn't mean you should try to create "nice" urls instead of incomprehensible url that contain things like article.pl?sid=09/03/27/2017250

    To your ps, most of that is easily comprehensible It was an article that ran today; only the 2017250 is unmeaningful in itself. Perhaps article.pl?sid=09/03/27/Muerte/WasteOfEffort would be better but we're trying to shorten things up.

  6. No by kpang · · Score: 5, Insightful

    Are Long URLs Wasting Bandwidth?

    No. But this article is.