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Australian Study Says Web Surfing Boosts Office Productivity

Hugh Pickens writes "Dr Brent Coker, professor of Department of Management and Marketing at Melbourne University, says employees who surf the internet for leisure during working hours are more productive than those who don't. A study of 300 office workers found 70 percent of people who use the internet at work engage in Workplace Internet Leisure Browsing (WILB). 'People who do surf the internet for fun at work — within a reasonable limit of less than 20 per cent of their total time in the office — are more productive by about nine per cent than those who don't,' said Coker. 'People need to zone out for a bit to get back their concentration. Think back to when you were in class listening to a lecture — after about 20 minutes your concentration probably went right down, yet after a break your concentration was restored. It's the same in the workplace.' However, Coker warns that excessive time spent surfing the internet could have the reverse effect."

4 of 173 comments (clear)

  1. Re:Sounds like the opposite by bigstrat2003 · · Score: 5, Insightful

    No, you misunderstand what they're saying. They're talking about the amount of work which is accomplished, not how long you're working. So, they're saying those who never surf do x amount of work. However, those who surf for 20% of their day (or less) do 1.09*x work. Even though they spend less time working, they get more done, thus they're more productive

    --
    "16MB (fuck off, MiB fascists)" - The Mighty Buzzard
  2. Re:Sure by evilkasper · · Score: 5, Insightful

    ...and there are studies that say a short nap during the workday make people more productive. Now who here has an authorized nap time at work?

  3. where's the correlationisnotcausation tag? by djrabbit · · Score: 5, Insightful

    I'm much more inclined to believe that people with above-average productivity can afford to spend up to 20% of their time surfing the internet.

  4. Re:20% is reasonable? by MozeeToby · · Score: 5, Insightful

    Ah, so you're company pays you to sit at your desk for 40 hours a week? Or does your company pay you to get a weeks worth of work done in a week?

    If you're being logical about it, working for 32 hours and getting 44 hours of work done is still better than working 40 hours and getting 40 hours of work done; which is what the article is saying. One of the biggest problems I have with the world in general is people doing what seems right instead of applying logic to the situation.