Australian Study Says Web Surfing Boosts Office Productivity
Hugh Pickens writes "Dr Brent Coker, professor of Department of Management and Marketing at Melbourne University, says employees who surf the internet for leisure during working hours are more productive than those who don't. A study of 300 office workers found 70 percent of people who use the internet at work engage in Workplace Internet Leisure Browsing (WILB). 'People who do surf the internet for fun at work — within a reasonable limit of less than 20 per cent of their total time in the office — are more productive by about nine per cent than those who don't,' said Coker. 'People need to zone out for a bit to get back their concentration. Think back to when you were in class listening to a lecture — after about 20 minutes your concentration probably went right down, yet after a break your concentration was restored. It's the same in the workplace.' However, Coker warns that excessive time spent surfing the internet could have the reverse effect."
I also promote in-office online banking and other personal business but the company balked when I suggested catered meals would also boost productivity by lowering stress levels caused by having to go out and forage, and the health benefits of not wolfing down food. Another company agreed with me and even hired a masage therapist because they found lowering stress levels among employees caused the biggest spike in productivity.
Perhaps people who browse the web at work are _more comfortable with_ and _more knowledgeable about_ computers in general, than people who don't browse the internet at work. I've seen many users who are clueless about computers wasting time by using their computers badly, unproductively, or not at all.
If you can't use a spreadsheet, chances are you don't 'get' the internet. I'm wondering if perhaps the study is drawing the wrong conclusion. Perhaps internet browsing isn't the 'cure', but a healthy symptom indicating a better affinity to computers.
Yeah, but most people are. And what I've seen at all the 7+ companies i've work for is pretty much right out of Office Space: people only working just hard enough to not get fired.
It seems the corporate system is designed this way though. At most companies I've been paid a straight salary with no overtime and either no bonus or a possible 5% bonus based on how well I've been able to project a productive air to my manager.
So where's the incentive to work harder? When we kick ass and do well as a company, I rarely see an extra cent. When we do poorly as a company I still get paid exactly the same. True I have the possibility of getting laid off but everyone faces the same possibility and generally the axe doesn't fall on me because I do a perfectly OK job. I'd love to be encouraged to work harder with profit sharing or the like but few companies do this.
It seems there are much better models to encourage productivity and I have no idea why most companies don't adopt them.
Exactly what I was going to say...
Seems that when a study slashdotters don't agree with (video games "boost" teen violence), we get a huge amount of "correlation != causation" posts and tags. When it's a study that slashdotters agree with or like (visiting slashdot during work improves your performance; don't feel guilty!), we're a little bit more lax on the fact that it's just as guilty of faulty logic, typical statistics, etc...
I'm sure I'm pointing out the obvious, but seems not many others have yet, so :)
The story about General Groves and the Los Alamos scientists during the Manhattan Project comes right to mind here. He entered a room where they were all standing and sitting about working out equations on a blackboard and went ballistic wanting to know whey weren't "working".