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New ICANN TLDs May Cause Internet Land Rush

wiryd writes "A new ICANN proposal would allow applications for almost any TLD. From the article: 'Tourists might find information about the Liberty Bell, for example, at a site ending in .philly. A rapper might apply for a Web address ending in .hiphop. "Whatever is open to the imagination can be applied for," says Paul Levins, ICANN's vice president of corporate affairs. "It could translate into one of the largest marketing and branding opportunities in history."'"

10 of 443 comments (clear)

  1. Alternative viewpoint: by ivan256 · · Score: 5, Insightful

    "Tourists probably won't find information about the Liberty Bell at a site ending in .philly just like they don't, for example, find anything useful at sites ending in .info."

    If you see a company snap up a new TLD at the recommendation of their marketing department, it's time to sell their stock. Unless somebody comes up with a novel technical use for an entire TLD, this is going to be a massive flop.

    1. Re:Alternative viewpoint: by eldavojohn · · Score: 4, Insightful

      Unless somebody comes up with a novel technical use for an entire TLD

      From the article,

      To beat a competitor to the punch, a company might decide it needs to control a new generic domain, such as .cereal or .detergent, but it would be costly. The currently proposed application fee is $185,000, says Levins, plus an annual "continuance" fee of $25,000. If more than one company wants a suffix, there could be a bidding war.

      So ICANN has reinvented the .com bidding war and they're the money makers because they missed out on auctioning cereal.com and cereal.org etc. Also, if the company's dropping $185k on the application fee, I think I would sell my stock anyway.

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      My work here is dung.
    2. Re:Alternative viewpoint: by Anonymous Coward · · Score: 5, Insightful

      Well, I could see spammers with a real economic use for dot.corn (look carefully - dot - c - o - r - n, not c - o - m)

      ~tomhudson (not logged in)

    3. Re:Alternative viewpoint: by Anonymous Coward · · Score: 5, Insightful

      Just get a domain name that's slightly relevant to your topic or service

      Why make it even slightly relevant? Amazon didn't. Google didn't. Ebay didn't. I'm sure there must be counter examples of people making a success out of 'relevant' names, but I suspect they're in the minority.

  2. Oh great. by GeekZilla · · Score: 4, Insightful

    My dad still gets confused when an address ends in something besides, ".com".

    --
    Veritas patesco per quaestio questio. Truth is revealed through questions.
  3. Epic Security Problem in My Opinion by eldavojohn · · Score: 5, Insightful

    Tourists might find information about the Liberty Bell, for example, at a site ending in .philly.

    Or maybe .pa or maybe even .penn or maybe even .hist or maybe even .bells or maybe even .revwar? Or maybe tourists will have to check all of those since they're all valid categories? And maybe the site www.ushistory.org/libertybell/ will have to register in all of those categories?

    A rapper might apply for a Web address ending in .hiphop.

    Or maybe .music or maybe .ryhme or maybe .lyric or maybe .album or maybe .songs or maybe .r for "Rapper" or maybe .rap? Or maybe I want to target fans of said rapper and register his name dot whatever on one of those and post it all over message boards. On the site would be a link saying "click here for the latest album free!" where they enter their address and name? Then I Google bomb said rappers name on forums and boards with my site so that it shows up as number one in Google. If I get sued for it, just give it up and dream up another TLD that could dupe a fan. Let's not even get started on my vast collection of www.google.cmo, www.google.ocm, www.google.moc, etc.

    I'm just going to throw out the idea that TLDs were never intended to be a complete ontology of all things. And you're making a whole lot of problems (security and logistical) for people so that you can make clever domain names. Is this really necessary?

    The article makes them sound ridiculously expensive ... what exactly is the point of this again? An ICANN get rich quick scam?

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    My work here is dung.
  4. ICANN has a business model. by dattaway · · Score: 5, Insightful

    What a business it is. And you never really can "own" a domain, you simply lease it. Miss a payment and a squatter owns your traffic.

  5. More like by future+assassin · · Score: 4, Insightful

    The biggest cash grab ever.

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    by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
  6. Impossible to overstate the SPAM opportunity ... by damn_registrars · · Score: 5, Insightful

    ICANN is now going to allow people to purchase their own gTLDs (for a price, of course). And when you own the TLD, you are the one who gets to set the rules for registration of domains underneath said TLD. As if WHOIS records aren't already bad enough; now companies can buy up their own TLDs and set their own rules for contact information for customers who purchase domains under said TLD.

    Currently, if you receive a spam email selling you (insert favorite spamming product here), you can look up the domain name that is being spamvertised, and generally figure out who is responsible for the operation. With that information you can contact the registrar and the hosting company regarding the activity that is going on. And currently, if the registrar does not react accordingly, you have some (though very limited) choice of action through ICANN if the registrar is blatantly in violation of their obligations to maintain accurate records.

    However, ICANN's obligations end with the most common TLDs (.com, .net, .org, and a few others). If they sell a domain like ".pillz" to your favorite spammer, he can setup an unlimited number of second level domains under that for his spamming enterprise, and will have no obligation to have any contact information (valid or not) for those domains. From which will rise the eternally-registered spamvertising domains, over which nobody will have jurisdiction because there will be no record of where the owner (or his business) resides.

    This will open the floodgates in a way we have not seen before. I discussed this a while ago when they first brought up this horrendous idea. But they will keep with it, because it will make some fast money. The rest of us can all go to hell with our email.

    Forget the land rush. This will cause a spam rush that could potentially make sub-prime mortgages look like a good idea.

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    Damn_registrars has no butt-hole. Damn_registrars has no use for a butt-hole.
  7. Rule of thumb: by fuzzyfuzzyfungus · · Score: 5, Insightful

    Anybody who says "It could translate into one of the largest marketing and branding opportunities in history." as though it is a good thing needs to have their face introduced to the cluebat. Followed by the truthbat and the justicebat. Then the cluebat again, just to be safe.