Paid Shilling Comes to Twitter

An anonymous reader alerts us that an outfit called Magpie is paying Twitter users to tout advertisers' products. Marshall Kirkpatrick of ReadWriteWeb has identified a number of household-name companies — among them Apple, Skype, Kodak, Cisco, Adobe, Roxio, PC Tools, and Box.net — whose products are hyped by identically worded, paid Magpie tweets. But comments to Kirkpatrick's post, including one from a Box.net spokesman, make it sound likely that these shills were paid for not by the companies themselves, but by affiliate marketers. That may not matter. In the same way that Belkin recently got burned paying consumers to write complimentary online reviews about the company's products, the makers of products and services touted through Magpie may find themselves tainted in the backlash from this new form of astroturfing. Kirkpatrick concludes his post: "So there's the Twitter-sphere for you! Bring on 'real time search,' bring on a globally connected community, bring on vapid, vile, stupid shilling. It all seems pretty sad to me."

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UK consumers willing to block ads for free content

[David Gerard]

60% of UK consumers are willing to browse with an ad-blocker in return for free videos, music and other content, a survey has revealed.

"This willingness to pretend to view adverts in exchange for free content is good news for sites wanting to lie to advertisers," said Tudor Aw at KPMG, "and is perhaps a pointer in the ongoing debate over whether lying to advertisers or lying to subscribers is the right revenue model."

40% of respondents said they would pretend to accept popups, popunders, interstitials, Phorm, floating windows zipping and swooping about the screen, Flash videos that start playing sound automatically, eye-gouging animations and 2o7.net cookies in exchange for free music. 16% said they would pay to avoid ads. The rest would continue to get their telly from BitTorrent and browse with Mozilla Firefox with AdBlock.

People were more willing to pay on mobile phones, unless they had a modern phone with which they could steal someone's WiFi connection.

Google, the world's largest online advertising agency, said it was looking into tastefully-interspersed direct content advertising and brand placement, and added that you should PUNCH THE MONKEY TO WIN £20,000!!! "If you know what's good for you."

I love that song!

[The Clockwork Troll]

4 ... 3 ... 2 ... 1

Earth below us,
Twis-ting, fall-ing

Oh sorry - Twitter Shilling.