Intel Responds To X25-M Fragmentation Issue

Vigile writes "In mid-February, news broke about a potential issue with Intel's X25-M mainstream solid state drives involving fragmentation and performance slow-downs. At that time, after having the news picked up by everyone from CNet to the Wall Street Journal, Intel stated that it had not seen any of these issues but was working with the source to replicate the problem and find a fix if at all possible. Today Intel has essentially admitted to the problem by releasing a new firmware for the X25-M line that not only fixes the flaws found in the drive initially, but also increases write performance across the board."

Comments

Customer Experience

[robvangelder]

I once dined at a restaurant that took my order, but minutes later realised they couldnt make it due to stock shortage. I got a different meal, and they told me mine was for free!

The way a company recovers from a problem can actually turn into a net positive experience for the customer.

In my case, I'm turned from an unsatisfied customer, to an advocate. For sure, I've recommended friends dine there since then.

Every interaction is an opportunity to delight the customer. Even those events that at first feel like a disaster unrolling.