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He's a Mac, He's a PC, But We're Linux!
davidmwilliams writes "Earlier this year the Linux Foundation launched a competition for budding writers, film makers and just general Linux enthusiasts to make their own grassroots advertisement to compete with Apple's highly-successful 'I'm a Mac' series of adverts. The winner has now been announced."
I watched a few of these videos and I'm going to admit that it's very tough to push an operating system in less than a minute. So that leaves you in the very department you don't want to be in--marketing.
I will congratulate Linux and the winning contestant on achieving what Apple did and Microsoft tried to. And that is simplify Linux down to an idea easy to grasp with no actual numbers or ideas surrounding it. Like the Mac ads, it's just "cool" to be a Mac. I like that they imply that to be Linux is to enjoy freedom but it's no more convincing to me than the Mac ads. I'm a Linux fanatic but I'm realistic.
I don't think Linux needs this kind of advertising. I would prefer the software to speak for itself--warts and all. I hope all the participants had fun and I also hope that this doesn't make an easy target for anti-Linux folks. The winning ad sidesteps some of Linux's difficult aspects (usability, third party support, etc.) and promotes its trump card. Linux is freedom.
My work here is dung.
While that is a nicely produced ad, if its purpose is to promote linux use to the general public, it completely fails.
Nothing about it will grab their attention.
I especially love that you need flash to watch it off of youtube.
Okay, nobody get mad at me, I run my hosting business on CentOS and all my computers dual boot to Ubuntu. My six-year old son likes Ubuntu so much that he writes his name in that roundy Ubuntu lettering.
But when I mentally set the stage for this commercial, I imagine a little dwarf coming out and saying, "I'm Linux, do you guys know how to get my wireless card working? I'm having trouble printing. Why can't I play this damn DVD?"
Man, I hope I've got some karma to spare...
--I'm so big, my sig has its own sig.
-- See?
what exactly is the winning video parodying? did you even bother to watch it before you came here to complain?
frog blast the vent core
And thus you have accomplished more than the average Slashdotter manages in a whole week.
Here's the old Linux ad by IBM. It's pretty cool:
http://www.youtube.com/watch?v=EwL0G9wK8j4
Save your wrists today - switch to Dvorak
I will congratulate Linux and the winning contestant on achieving what Apple did and Microsoft tried to. And that is simplify Linux down to an idea easy to grasp with no actual numbers or ideas surrounding it. Like the Mac ads, it's just "cool" to be a Mac. I like that they imply that to be Linux is to enjoy freedom but it's no more convincing to me than the Mac ads. I'm a Linux fanatic but I'm realistic.
But, see, there's a big, big problem with the winning ad.
Unless you already know what Linux is, which many, many people do not, it is utterly meaningless.
I know it has become popular to make ads that don't really explain what they're for in recent times, but that only works if the brand they're advertising is already recognizable, at least among their target demographic. But The Great Unwashed Masses don't even know what Linux is yet. Knowing that "it's freedom" tells them nothing, and the cute little animated graphics don't give any indication that it's even something to do with a computer—yeah, the graphics themselves are sometimes clearly computer-related, but these days, what isn't?
When Linux is already as recognizable a name as Mac, iPod, Coke, or Nike, and everyone knows that "it's just another alternative to Mac or Windows," then we can make ads like this to push the "freedom" aspect of it.
But until then, this ad doesn't tell a non-geek anything...except that Linux is pretentious.
Dan Aris
Fun. Free. Online. RPG. BattleMaster.
Like the rude AC, I re-iterate more politely:
The winning ad doesn't copy either the Apple or Microsoft campaign styles. It's actually pretty good, except for the fact that it doesn't at all make clear WHAT linux is, but it might make some people interested enough to google it.
"Gnash is not ready for prime time and last I checked, didn't currently work with youtube. Supposedly swfdec does, if you compile the latest build..."
...and that's why "freedom" hasn't caught on with the general public.
You should probably actually watch the video, once it stops being slashdotted. Or go to Youtube.
The winner isn't anything that would be recognized as a I'm a Mac/I'm a PC commercial rip off, or anything like what Microsoft made either. I'm not sure why this is styled an "I'm Linux" contest in the first place, almost none of the videos had anything to do with that (The only one that was even close and worth mentioning was the "I'm Not Linux" video series).
Liberte, Egalite, Fraternite (TM)
A lot of people have been posting this. The ad doesn't tell you what Linux actually is, just that it's gives you freedom. But that's OK. That's actually what makes it a good ad. It focuses on a single concept. The problem is not the ad itself, it's those that are focusing on a single ad and not thinking about a wider marketing campaign. Unless the product is very self explanatory, you don't introduce something new with a single ad, you serve up multiple ads, possibly with an overall theme, each one highlighting something different about the product. To be simple, look at Apple's ads. Note that I use the plural form of ad. Each one talks about one thing. "Ease of use" is one ad. "No viruses" is another ad. "Interoperabilty" is another. They don't do this all in one ad, its impossible. Some of the entries tried to do this and it failed miserably. You only have thirty seconds to get your point across. Say too much and no one will get it.
So this is only the beginning of a campaign. It's the initial buzz creator. It gets people asking the questiong "what is this linux thing?". Some will go look it up, but they don't have to, because your next ads are coming out that go deeper. They use the same overall style, but instead of talking about freedom, they talk about security, or reliability, or open standards, or whatever. There's a lot of reasons Linux is great, but you have to pick only one reason per ad.
"It's not whether you win or lose, it's how drunk you get." -- H. J. Simpson
And yet... Linux and the thousands of other open source projects that make a usable desktop remain Free, while the others do not.
Even if I concede that open source clones of proprietary software are often inferior (which is certainly not a given), I'm ok with that given the benefits. If you *need* pivot tables in Excel or the bazillion features in Photoshop, then spend the money for your single license, possbily DRM'ed, binary-only product that can only be installed and run on a single OS a single hardware platform. More power to you! Isn't choice wonderful?
I, along with many others, choose cost-free software that affords us the freedom to copy it indefinitely, install it on whatever OS/hardware we have, and tweak and fiddle with it without fear of DMCA violations or SPA audits.
Your snide "not quite as good" remark totally ignores the benefits beyond technical features.
Method of processing duck feet