"Apple Tax" Report Backfires On Microsoft

Ian Lamont writes "A Microsoft-sponsored report that describes a hidden "Apple tax" has fallen flat among the technology press. Roger Kay's report (PDF) compares various PC and Mac configurations, and claims an all-Apple household's costs would add up to an extra $3,367 over five years. Tech columnists and bloggers have slammed the comparisons and claims made in the report — even Mac-baiter John C. Dvorak calls it propaganda. However, some Mac fans still see a pro-Microsoft press conspiracy. Even if the comparisons are questionable, Kay's report and the accompanying television ads have clearly struck a nerve among the Mac faithful." Meanwhile, Linux users everywhere are scratching their heads.

Comments

Inaccurate...

[SuperKendall]

Please do give us some examples of the "inaccurate" Apple ads.

There have been a lot of ads along the lines of, you can also run Office on a Mac. Inaccurate?

Or how about the ad showing the Magsafe connector and how it helps prevent a laptop from being pulled off a table. Inaccurate?

Or what about Windows systems getting viruses while the Mac has none. Since the Mac has no active viruses currently and in the past when the ad aired... inaccurate?

There may have been a few that were a little bombastic, but that's a far cry from pure "inaccurate"