Ford Bets On Social Media For Fiesta

Ford is gambling on the power of social media for the new marketing campaign surrounding the Ford Fiesta subcompact. The auto giant handed over 100 new Fiestas to "agents" selected from 4,000 applicants and created YouTube, Flickr, Facebook, and Twitter accounts for them to relay their experiences. "Ford is taking a hands-off approach and telling participants not to hold back their opinions, bolstering the campaign's credibility. 'We've told them to be completely honest — that's the only way it's going to work,' Monty told us. 'We won't tell them what to say, nor will we censor or edit any of their content.' So far, it's working in Ford's favor. The tweets on the FordFiesta Twitter page are generally favorable, if a bit dry, as are the posts over at The Fiesta Movement Facebook page. None of the 80 pictures on the Fiesta Movement Flickr page show broken down cars. There are a few hundred videos on the FiestaMovement YouTube account if anyone's got a few hours to kill."

Comments

Re:The special hundred

[ak3ldama]

The marketing may be honest, but that dosen't mean that there isn't B.S. there.

This should actually be pretty legit, I wouldn't guess that ford would hold the hands on these as they go through manufacturing. As a matter of fact Ford doesn't really have to do much of anything. The Fiesta should speak for itself and is widely regarded as being a good product. Here is a link for reference (I do not work for autoblog.com) This new Fiesta should even (hopefully) arrive on American shores. For once us Americans should have a competitive product compared to our European "friends." As a side note: it is nice to see a car that stays about the same size. It is lighter and stronger than the current Ford Fiesta, with similar dimensions.