Ubisoft To Shut Down Shadowbane

tyen writes "Ubisoft has announced the shutdown of Shadowbane, the first major, fantasy role-playing MMO with true PVP (full asset destruction possible). The shutdown will take place in about two weeks, at the start of May. No official reason has been given by Ubisoft, but running an MMO for free for the past three years, with no significant improvement in market growth during that period, could play a part in the decision. There's been no response from Ubisoft yet on calls to open source the code. "

Comments

What?

[Dyinobal]

I have never actually heard of this MMO, so I guess perhaps marketing fail on their part.

Re:What?

[securitytech]

If you played any mmorpg's at all 6 years ago, it would have been very difficult to not hear about Shadowbane or see one of it's adds.

Besides it being a top 5 game in terms of population, there was little competition then, UO, Everquest, heck SWG wasn't even released 6 years ago. Although I never played it for any length of time, Shadowbane reviews, adds, etc were on every gaming site I frequented...not sure how you could have missed them unless you used AOL or something.

Re:Not done yet

[edremy]

Fighting for scraps? Not really, when you consider those "scraps" would have been considered major successes in the pre-WoW days- 200k subscribers was thought to be a high end number. There's plenty of room in the MMO market and quite a few thriving MMOs- you just have to find a niche that's not "Generic fantasy PvE MMO" because WoW has that sewed up. Lord of the Rings Online is doing well based on the lore and built in story, WAR and AoC are contracting but there's a market for the PvP oriented games, and EVE is doing well in the "economic simulation for psychopaths" arena

Re:Possible reason?

[hairyfeet]

Uuuhhh....you are making a critical error. You must NEVER underestimate the power of the bling. both of my boys have bought crap for their characters on their games that does NOTHING to their stats or abilities. Why? "Because it makes my character look cooler" according to them. It is NO different that stupid ring tones or leopard skin seat covers. Folks will buy all kinds of crap if they think it looks cool. And by keeping the price on the bling low you make it an impulse buy.

And THAT is why I think micro transactions are the way to go:impulse buys. Folks that would balk at shelling out $20 a month for yet another MMORPG have NO problem shelling out a buck for some out fit that makes their battle mage look sharp. And since you keep the price small folks don't notice over time how those little bling bling impulse buys add up. A buck here or $2.50 there doesn't hurt anyone's wallet while at the same time bring much needed revenue to the company. Besides look at it this way: Ubisoft is closing down Shadowbane for lack of revenue,right? So what would it have hurt to try micro transactions? After all the are just going to let all the work go to waste now anyway, so why not give it a try? Can't be any worse than the total fail the Ubisoft has on their hands now, could it?