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Ugobe, Maker of Pleo, Files For Bankruptcy

Posted by kdawson on from the move-to-idaho-and-look-what-happens dept.

AshboryBassPlayer writes "Ugobe has filed for Chapter 7 bankruptcy — i.e., not reorganization but liquidation. We first discussed the company's Pleo robotic dinosaur toy in 2006. According to the company, 100,000 Pleos were sold in 2008. CEO Caleb Chung is optimistic about the auction value of intellectual property that Ugobe holds. Pleo featured 14 servo joints, a camera, and an SD Card for storage. The final street prices were commonly between $275 and $350, much higher than an earlier hoped-for price point under $200."

2 of 79 comments (clear)

  1. It was on /. by langelgjm · · Score: 4, Informative

    No, I remember reading about the Pleo robotic dinosaur, last year, I think. There was one review where the reviewers tortured it, and a /. article.

    --
    "Anyone who [rips a CD] is probably engaging in copyright infringement." - David O. Carson
  2. WowWee Toys has a cheaper version. by Animats · · Score: 4, Informative

    That was expected; it was predicted in Robotics Business Review last month. The price point was far too high.

    WowWee's RoboReptile is almost as advanced, and has a price point around $90.

    WowWee is a company to watch. They have a broad line of reasonably good robotic toys at modest price points. They even sell a fembot.