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Ugobe, Maker of Pleo, Files For Bankruptcy

AshboryBassPlayer writes "Ugobe has filed for Chapter 7 bankruptcy — i.e., not reorganization but liquidation. We first discussed the company's Pleo robotic dinosaur toy in 2006. According to the company, 100,000 Pleos were sold in 2008. CEO Caleb Chung is optimistic about the auction value of intellectual property that Ugobe holds. Pleo featured 14 servo joints, a camera, and an SD Card for storage. The final street prices were commonly between $275 and $350, much higher than an earlier hoped-for price point under $200."

2 of 79 comments (clear)

  1. Those dinosaurs just can't get a break... by Anonymous Coward · · Score: 5, Funny

    It's the second time they're going extinct!

  2. Re:Pleo? Ugobe? by ColdWetDog · · Score: 5, Funny

    Please destroy your Geek card now. You are not worthy.

    They are (were) really neat, really stupidly expensive toys targeted at the wrong demographic. Of course they were going to fail.

    If they would have listened to me and put lasers in them ... who knows? World Dominance perhaps?

    --
    Faster! Faster! Faster would be better!