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AT&T Sends Mixed Message On Behavioral Advertising

Ian Lamont writes "An advertising company that runs a 'targeting marketplace' and partner AT&T are playing down the telecommunications giant's use of its services after AT&T's chief privacy officer told a House subcommittee yesterday that the company does not engage in behavioral advertising. The AT&T executive testified (PDF) to the House of Representatives Subcommittee on Communications, Technology and the Internet that AT&T would not use behavioral advertising methods without informed customer consent. However, AudienceScience, a company that records 'billions of behavioral events daily' has apparently worked for AT&T since 2005. After the hearing, AudienceScience removed a client testimonial relating to AT&T from its website, so 'all the appropriate parties [have] consistent messaging,' its CEO said. An AT&T spokesman also said that the testimony was talking about AT&T's role as an ISP, not an advertiser."

4 of 27 comments (clear)

  1. Tunneling and NoScript by al0ha · · Score: 3, Funny

    All of this is such a non issue. SSH tunnel your HTTP and use NoScript to keep third party tracking cookies from loading.

    --
    Did you ever wake up in the morning, with a Zombie Woof behind your eyes? -- FZ
  2. Re:Fantastic by Almonday · · Score: 2, Funny

    Only on TV and radio... and in magazines... and movies, and at ballgames, and on buses, and milk cartons, and T-shirts, and bananas, and written in the sky. But not in dreams, no sirree.

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    Posterity, my posterior.
  3. Re:Fantastic by fuzzyfuzzyfungus · · Score: 4, Funny

    Why do you think that telcoms are bidding so enthusiastically for the 10^19hz spectrum allocation?

  4. Re:Slashdot users are fucking bastards by enrgeeman · · Score: 2, Funny

    unfortunately that youtube link isn't a rickroll.

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    sent from my slashdot browser.