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Phorm "Edited and Approved" UK Government Advice

Barence was one of several readers to send in word that the UK Home Office checked whether its interpretation of the law suited Phorm, before issuing advice on the legality of the controversial advertising service. The Home Office and Phorm entered a dialogue about the company's services back in August 2007, at Phorm's request. In an email sent to Phorm in January 2008, a Home Office official writes: 'I should be grateful if you would review the attached document, and let me know what you think.' After Phorm made deletions and amendments to the document, the Home Office sent another email to the company stating: 'If we agree this, and this becomes our position do you think your clients and their prospective partners will be comforted.' From the BBC: "Baroness Sue Miller, Liberal Democrat spokeswoman on Home Affairs, told BBC News: 'My jaw dropped when I saw the Freedom of Information exchanges. ... Anything the Home Office now says about Phorm is completely tainted.'"

87 of 126 comments (clear)

  1. Terrible summary by BadAnalogyGuy · · Score: 2, Insightful

    What is Phorm?
    What is "Home Office"?
    What is the relationship between the two?

    If the summary were a physical object, I'd rate it about a 3 out of 7132.

    1. Re:Terrible summary by nicolas.kassis · · Score: 2, Funny
    2. Re:Terrible summary by oneirophrenos · · Score: 5, Informative

      What is Phorm?

      FTA: "Phorm serves up adverts related to a user's web browsing history that it monitors by taking a copy of the places they go and search terms they look for."

      What is "Home Office"?

      From Wikipedia: "The Home Office is the United Kingdom government department responsible for immigration control, security and order."

      What is the relationship between the two?

      That's the thing, they shouldn't have any sort of relationship.

    3. Re:Terrible summary by Obfuscant · · Score: 2, Informative
      The Home Office is the office responsible for home affairs - I'm going to hazard a guess that it's the equivalent of the US Department of State,...

      You picked the one Department that is least like the Home Office. The Dept. of State deals with issues external to the US. Interior, Homeland Security, Commerce, are the internal departments that are probably most like Home Office.

    4. Re:Terrible summary by blackest_k · · Score: 4, Insightful

      where do we start the easy one home office basically in charge of domestic matters, similar to the foreign office for non domestic matters.

      Phorm...
      absolutely no point me rewriting the wikipedia article so heres the link http://en.wikipedia.org/wiki/Phorm.

      They were a spywear company now there an advertising company that spies on an Isps customers and scrapes peoples web sites in order to sell advertising to your competitors.

      As a website owner what is particularly objectionable is the scraping of your sites to sell ad space to other companies. Their bot will spider your page and ignore robots.txt unless they say you have specifically blocked google and yahoo. The critical difference between what google and yahoo does and phorm does is google and yahoo spider your site to bring your pages to the attention of people looking for what you offer. Phorm spiders your site in order to bring people to other sites which offer similar things to what you offer. Poaching your customer base in this way with your own marketing materials is well out of order.

      which is perhaps one good reason why this matters if your outside of the UK but with a UK customer base.

    5. Re:Terrible summary by Mister+Whirly · · Score: 1

      They were a spywear company

      So they made trench coats and top hats - available in black or white? Cool.

      --
      "But this one goes to 11!"
    6. Re:Terrible summary by bluefoxlucid · · Score: 1

      Oceania includes the US and Britain anyway.

    7. Re:Terrible summary by crashumbc · · Score: 1

      Just look for that Van driving down the road checking to see if you own a TV set...

    8. Re:Terrible summary by BitZtream · · Score: 1

      They were a spywear company now there an advertising company that spies on an Isps customers and scrapes peoples web sites in order to sell advertising to your competitors.

      I.E. they just got better at being a spyware company.

      Same end result, regardless of the method.

      --
      Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
    9. Re:Terrible summary by rts008 · · Score: 2, Insightful

      While I admire your helpfull attitude, and well crafted post, I regret to inform you: 'whoosh'.

      *note the distinct lack of all caps, and no exclamation marks*

      He has commented on Phorm articles before. He knows what Phorm is, but I think he was just using some form of sarcasm or something to point out bad form in the summary.

      Again, no sarcasm, derision, or other negative agendas were implied, nor designed against you here.
      I just 'know' this character and his sometimes 'dry wit' from past comments. :-)

      BTW, welcome to /., but beware the trolls and pseudo-trolls....(he generally means well, but I am suspect of his sense of humor!-)

      --
      Down With Slashdot BETA!!! I've been around the corner and seen the oliphant; you can only abuse me from your perspecti
    10. Re:Terrible summary by AGMW · · Score: 1
      That's the thing, they shouldn't have any sort of relationship.

      I thought I'd seen and heard it all and would not, could not be shocked by ANYTHING our morally bankrupt Government gets up to anymore ... and they manage to lower the bar again!

      You have to admire them really, in the same way you admire a really clever criminal who pulls off some job against all the odds :-
      Some friends of mine were in South America and were out for a nice walk when one of them got hit by an enormous bird-strike. Luckily some nice locals had some tissues and a bottle of water and were able to help clean the mess off. Hours later they discovered the "nice locals" had pulled their wallets (jacket pocket/handbag), removed the cash and _only_ the credit cards they wanted, and replaced the wallets without being noticed. All whilst cleaning up the faux-bird-shite they had squirted on them.

      You know those people? They're our Government they are!

      --
      Eclectic beats from Leeds, UK
      handmadehands.co.uk
    11. Re:Terrible summary by Impy+the+Impiuos+Imp · · Score: 1

      It is a bad summary.

      > the UK Home Office checked whether its interpretation of the law suited Phorm,
      > before issuing advice on the legality of the controversial advertising service.

      From this, it sounds like someone's bitching that a private citizen or group of citizens had the temerity to ask if a particular course of action they wanted to take, would be considered legal or not, before they took it.

      Oh. My. God. How horrifically unreasonable! People should, what, not be allowed to ask if some action is illegal or legal before they do it? WTF kind of policy is that?

      --
      (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
    12. Re:Terrible summary by mikael · · Score: 1

      The Home Office is the lead government department for immigration and passports, drugs policy, counter-terrorism and the police.

      Odd how they are taking responsibility for approving the use of Phorm for "advertising purposes".

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
    13. Re:Terrible summary by mikael · · Score: 1

      The Home Office

      The Home Office is the lead government department for immigration and passports, drugs policy, counter-terrorism and the police.

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
  2. Impressive... by fuzzyfuzzyfungus · · Score: 4, Insightful

    That, kids, is what regulatory capture looks like. More specifically, that is what public sector big brother and private sector big brother sharing a big sloppy kiss looks like. Pathetic.

    1. Re:Impressive... by Minwee · · Score: 5, Informative

      Even more accurately, this is what it looks like when a Director of a private sector company also works in the public sector. For the very ministry responsible for regulating the company he sits on the board of.

      It's not so much the fox guarding the hen-house as it is the fox being awarded an exclusive construction contract for every hen-house in the country.

    2. Re:Impressive... by Trigun · · Score: 1

      Now big sister and big sister sharing a big sloppy kiss, HAWT!

    3. Re:Impressive... by Morphine007 · · Score: 1

      I can't believe that you'd try and imply that the two entities are incestual and "gay"!

      Actually, no wait, that sounds about right...

    4. Re:Impressive... by Hurricane78 · · Score: 1

      Not if it's *that* big sister from BioShock 2. *ewww*

      --
      Any sufficiently advanced intelligence is indistinguishable from stupidity.
    5. Re:Impressive... by rts008 · · Score: 1

      It's not so much the fox guarding the hen-house as it is the fox being awarded an exclusive construction contract for every hen-house in the country.

      That is one of the better analogies I've seen here. Very well done!
      Who cares 'who' is guarding the hen-house when you design/control/manage all of the 'secret/hidden passage ways'.

      Indeed.

      --
      Down With Slashdot BETA!!! I've been around the corner and seen the oliphant; you can only abuse me from your perspecti
  3. Phorm? by MozeeToby · · Score: 3, Insightful

    Am I the only one who has no idea who or what Phorm is?

    For everyone else like me, a quick google search tells me that it is a company that makes advertising software that borders on spyware. I think the UK's argument that Phorm is okay since it can be used in a legal is entertaining. Sounds like the exact opposite argument that the same politicians probably used to shutdown P2P services.

    Ahhh, corruption. Where would democracy be without it?

    1. Re:Phorm? by Jaysyn · · Score: 2, Insightful

      That's right, the USSR was a ethical paragon & never, ever suffered from corruption. Same with Argentina.

      --
      There is a war going on for your mind.
    2. Re:Phorm? by moranar · · Score: 2

      What's Argentina got to do with this? We've not had a communist government ever. The current administration is as corrupt as they come, as populist, demagogic and disgusting as it can be, but not communist by any rational definition.

      --
      "I think it would be a good idea!"
      Gandhi, about Internet Security
    3. Re:Phorm? by averner · · Score: 2, Insightful

      USSR wasn't Communist. Nothing resembling a true Communist country exists in the modern world; just because a country calls itself Communist does not make it so. North Korea officially calls itself a "Democratic People's Republic" - that doesn't make it Democratic either.

      --
      Member of the 7 Digit UID Club
    4. Re:Phorm? by Jaysyn · · Score: 1

      Oops. You're right of course.

      Argentina, Venezuela, they have the same number of syllables at least.

      --
      There is a war going on for your mind.
    5. Re:Phorm? by Jaysyn · · Score: 1

      Oh ok, so a theoretical communist government has 0 corruption. Right. As these things go, that's an awful small test group.

      -backs away slowly, smiling.

      --
      There is a war going on for your mind.
    6. Re:Phorm? by Jaysyn · · Score: 1

      Not Democracy Mr. AC, it's a democratic republic & has never claimed to be anything else.

      --
      There is a war going on for your mind.
    7. Re:Phorm? by legirons · · Score: 1

      Am I the only one who has no idea who or what Phorm is?

      For everyone else like me, a quick google search tells me that it is a company that makes advertising software that borders on spyware.

      They became famous for illegally wiretapping the internet connections of BT broadband customers and using the information thus gleaned to decide which adverts to serve to whom.

    8. Re:Phorm? by Jaysyn · · Score: 1

      Your "zu-e-la" is actually only two syllables.

      --
      There is a war going on for your mind.
    9. Re:Phorm? by Nefarious+Wheel · · Score: 1

      "It's mine - you can't have it. If you want to use it for something, then you have to negotiate with me. I have to agree, I have to understand what I'm getting in return." - Sir Tim Berners-Lee, in response to the subject of Phorm collecting his browsing history (from the highly informative Wiki article referenced above - thanks!).

      I have to agree with Sir Tim here. Although my personal approach to cookies is to ensure any unencrypted references to my email address are swapped for info@telemarketing.com, lazy sod that I am, I am also concerned that the technically non-astute users of the web (perhaps most of them) need some defense against this. Expecting them to know how to defeat having their every move tracked is unrealistic, and saying they deserve what they get for being uninformed would not be helpful. Is there anything we can do about this -- perhaps by enacting legislation across the areas where we have some jurisdiction, or is the genie totally out of the bottle with regard to privacy? If the latter, expect an increase in the population of Amish (or some sort of New Amish) as more people opt out of having their every move analysed on a global scale.

      --
      Do not mock my vision of impractical footwear
    10. Re:Phorm? by rts008 · · Score: 2, Informative

      Well, not the only one. You may be in the minority, though.

      It has appeared as article material here on /. before.

      I do notice that I'm developing a tendency to think 'where have you been?' lately when I see a question like yours.
      I try not to actually voice that thought, as I realise that I have been off work recovering from surgery for a while(way too long!), and forget I spend far too much time here. :-)

      Please accept my apologies if I started off as being harsh.

      --
      Down With Slashdot BETA!!! I've been around the corner and seen the oliphant; you can only abuse me from your perspecti
    11. Re:Phorm? by Bigjeff5 · · Score: 1

      Ve-ne-zue-la

      Ar-gen-ti-na

      They each have 4 syllables.

      Good try though!! A little more attention to detail and you'll be mocking people without making a fool of yourself in no time! ;)

      --
      Security is mostly a superstition... Avoiding danger is no safer in the long run than outright exposure. - Helen Keller
    12. Re:Phorm? by ShieldW0lf · · Score: 1

      You people are really god damned stupid... are you thick in the head or something?

      Communism means everyone gets a share of production. Capitalism means it's privately held.

      Democracy means everyone gets a say in how things are run. Totalitarianism means that's privately held.

      When things are privately held, there is fucking corruption, and when they aren't privately held, there isn't. There can't be, because there isn't any systematically ratified thing you can offer a person to corrupt them.

      When a country tries to put a stop to corruption, we bomb the living hell out of them, then spend generations publishing textbooks shitting on their name and distribute them in history class to our kids. That's the way it works.

      --
      -1 Uncomfortable Truth
    13. Re:Phorm? by mikael · · Score: 1

      Phorm wants to have a nice big data pipe between the gateway of every ISP and the rest of the Internet. Having access to this stream of data will allow Phorm to identify what every web page user is reading, commenting on, and downloading. From all of this information, Phorm claims that will be able to build up a profile of what each Internet user may be currently interested in buying. From this profile, Phorm will then be able to add customized adverts in the banner space of each webpage that the user views, rather than just give a random advert. Phorm also claim that they will be able to keep the identify of the user/IP address separate from the data.

      If this was the real reason, that it would be easier to put some keywords in the link to the banner adverts related to the web page currently being viewed.

      However, once Phorm have access to this data stream, they have the potential to build up a complete profile about everyone from Emails, login pages to banks and any billing service, to comments posted on discussion groups and forums.
      The danger is that this information may be taken out of context (remember the fuss made when TiVo attempted to identify what type of programs viewers would be interested in from the programs they
      have already recorded.

      Because the home office is involved, there is a suspicion that this "profiled advertising" is nothing more than a cover story for full internet surveillance.

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
  4. Crap! by DinDaddy · · Score: 2, Insightful

    How are we sopposed to threaten to move to another country if they all suck?

    Where's our cheap space travel? Oh, and somewhere to travel to.

    1. Re:Crap! by Nerdfest · · Score: 1
      Canada: Pssst .... up here.

      To quote the Arrogant worms: "We won't say that we're better ... it's just that we're less worse"

    2. Re:Crap! by JumpDrive · · Score: 1

      Yeah, I'm going to start looking up there in a month.
      If my vote doesn't count here, Might as well move up North where they at least have a semblance of national healthcare. If they would ban CNN and Fox up there, I may not even bother packing or finding a job, I'll just go.

  5. Yep by mccalli · · Score: 5, Insightful

    I refer the Honourable Gentleman to the reply I gave some moments ago.*

    Specifically, this one. A quick quote from the relevant bit:

    " ... some time later I had a reply from the Cabinet Minister under whose remit this fell....And that reply was awful. Essentially it was Phorm's press release. Not even regurgitated - the documents were straight from Phorm."

    Was clear that the ministerial office and Phorm were either working rather more closely than they let on, or that the Minister in question had no clue and simply took everything on trust from Phorm.

    Cheers,
    Ian

    *A UK Parliamentary phrase, for those that don't recognise it.

    1. Re:Yep by RiotingPacifist · · Score: 2, Insightful

      I regretfully inform you that all communication with Honorable gentlemen should consist soley of cheers OR jeers , any dialogue that a child aged 10 isn't capable off understanding would require the Honorable gentleman to actually engage his brain more than 30% of the time and this is an unneeded stress and will soon be outlawed all together.

      --
      IranAir Flight 655 never forget!
    2. Re:Yep by PatrickThomson · · Score: 1

      And I refer phorm to the reply given in the case of Arkell v. Pressdram.

      --
      I am one of many. My idea is not unique, nor do I expect my voice alone to sway you. I speak in a chorus of opinion.
    3. Re:Yep by rts008 · · Score: 1

      I think 'mcalli' was applying the honorific 'Honourable' as sarcasm/dry wit, not applying it to the Cabinet Minister in question.
      That would have been obvious to you if you would have clicked on the linked (prior-two weeks ago) comment, and actually read it. Or should I have spelt that 'red' for u? After all, we're jus' droppin' uneeded letters now, ain't we?(honor vs. honour)

      Get over the spelling, they invented the language, and he/she used the correct spelling, just as I was also taught! (bred, born, and raised in the USA)

      Just because we 'fold, spindle, and mutilate' different languages/words and incorporate them into our language here in the USA, does not mean that the rest of the world has to adopt our version of the language.
      The USA version of the English language has a rich history of begging, borrowing, stealing, and 'bastardising**' of words to claim as our own.
      One quick example: USA=='lasso' comes from (bastardisation?) 'lariat' which we stole and bastardised from the Mexican/Spanish Vaquero term: 'la riata'=='the rope'.

      **And another thing: Yes! I did use 's' instead of 'z'!
      This NewSpeak B.S. with replacing the 's' in words with a 'z' recently?
      FZCK OFF, spel czecker! Ur ass iz gettin reetr8nd!

      --
      Down With Slashdot BETA!!! I've been around the corner and seen the oliphant; you can only abuse me from your perspecti
    4. Re:Yep by Ashriel · · Score: 1

      Get over the spelling, they invented the language

      Er, no one 'invented' English; it has always been a mash-up of multiple languages. While it may have originated in England as a modified Germanic tongue, it has moved so far from its origins that no one group of people could be said to have created it.

      Just because we 'fold, spindle, and mutilate' different languages/words and incorporate them into our language here in the USA

      The U.S. is not the sole practitioner of this - this has happened to the language since its inception, which is why we all don't speak and write in Old English anymore.

      Realistically, I have to take the position that both spellings are technically correct.

    5. Re:Yep by teh+kurisu · · Score: 1

      If you're going to lay claim to the language then you should really start by calling it something other than 'English'.

      I regretfully inform you that all communication with Honorable gentlemen should consist soley of cheers OR jeers

      Sounds like parliamentary procedure to me. I don't know if you can watch Prime Minister's Questions from outside the UK, but if you can, I heartily recommend it both as an educational exercise and a right laugh.

      Oh hang on, you're American... can you work out what I mean by 'Prime Minister's Questions', or do I have to define that as well?

    6. Re:Yep by rts008 · · Score: 1

      I humbly stand corrected, and reminded of the roots!

      My main point and rant/soapbox-mounting unavoidably had me focused on the spelling issue, and the underhanded way the poster I was replying to, tried to denigrate that in typical USA hick/redneck fashion that can easily spark me to 'action'.

      It remains a 'chip on my shoulder' since I was 6 years old(1963), and caught flack in school over the spelling of certain words. The teacher would present one spelling, which was different from my British 'Blue Blooded'*** Great Grand Mother's teachings. The dictionaries were no help, as they acknowledged both spellings as valid:
      Gray==Grey
      Color==Colour
      Honor==Honour, etc...

      The die was cast by the time I was 6-7 years old. I'll stick to what I was taught as 'proper English', and grammar.
      At least it is consistent, precise, and predictable, yet 'keeping the door open' when something 'new' is needed, and not just wanted as a fad.

      Hell, I was born, raised, and spent most of my life in the USA, and from some of the 'so called' English used here on slashdot, sometimes I fell like I have stumbled into a foreign language website.
      Grammar, spelling, and punctuation change yearly anymore.

      I think this is where I am supposed to yell: "Get off of my lawn, you punks!"
      Oh, and "Turn that crap down!"
      Yeah, I think that's got it.

      Realistically, I have to take the position that both spellings are technically correct.

      --
      Down With Slashdot BETA!!! I've been around the corner and seen the oliphant; you can only abuse me from your perspecti
  6. I'll say it again... by Jaysyn · · Score: 3

    ... goosestepping towards fascism.

    --
    There is a war going on for your mind.
    1. Re:I'll say it again... by Anonymous Coward · · Score: 1, Insightful

      A goose step is a military parade marching style. I don't know if I'd call it gleeful, but by and large you seem to be describing the same thing.

  7. Baroness Miller of Chilthorne Domer by auric_dude · · Score: 4, Informative
    1. Re:Baroness Miller of Chilthorne Domer by Daimanta · · Score: 2, Funny

      "Has used three-word alliterative phrases (e.g. "she sells seashells") 612 times in debates -- well above average amongst Lords."

      Shocking!

      --
      Knowledge is power. Knowledge shared is power lost.
    2. Re:Baroness Miller of Chilthorne Domer by mako1138 · · Score: 1

      Surely such sentiments are artful and adequate.

    3. Re:Baroness Miller of Chilthorne Domer by brainiac+ghost1991 · · Score: 1

      I emailed her a few days ago regarding a similar issue, she responded within 3 hours. Her voting record is good and I'm really impressed, first response I've got out of the House of Lords

    4. Re:Baroness Miller of Chilthorne Domer by Jaysyn · · Score: 1

      I see what you did there!

      --
      There is a war going on for your mind.
  8. The emails in question by Anonymous Coward · · Score: 2, Informative

    The Home Office's response can be viewed here.

  9. Chilling by Colonel+Korn · · Score: 1, Funny

    This makes me feel sick. If only more Sue Millers were elected...

    --
    "I zero-index my hamsters" - Willtor (147206)
    1. Re:Chilling by Xest · · Score: 3, Insightful

      The irony of it is that as she's a peer in the house of Lords, she's one of the ones that isn't actually elected to her position ;)

      Perhaps this whole democracy thing is actually the problem ;)

    2. Re:Chilling by Anonymous Coward · · Score: 1, Insightful

      "The greatest argument against democracy is a five minute chat with the average voter" - Churchill

    3. Re:Chilling by Bigjeff5 · · Score: 1

      Don't go betting the farm on monarchy just because you happened to get lucky and find a good egg. There have been more than enough bad eggs to make that path dubious.

      At least a Republic takes time to spiral out of control, dying brilliantly, rather than the "now it's good, now it's bad" up and down in perpetuity of a monarchy.

      --
      Security is mostly a superstition... Avoiding danger is no safer in the long run than outright exposure. - Helen Keller
    4. Re:Chilling by Xest · · Score: 1

      I was thinking something more along the lines of dictatorship with Steven Hawking or Tim Berners-Lee in charge ;)

    5. Re:Chilling by Xest · · Score: 1

      She's a Liberal Democrat MP which isn't the same as the ruling Labour government or the Conservatives who will almost certainly get in next.

      For the most part she is following the party line, because the issues she gets involved in are the sorts of issues that the Liberal Democrats as a whole support. The real difference between her and the rest of her party is that she's much more active and much more vocal about the issues, so in that respect she's one of the most prominent figures regularly speaking out against the government on these issues.

  10. Translation to US English follows: by bensafrickingenius · · Score: 1

    RIAA/MPAA "Edited and Approved" US Government Advice

    etc.

    --
    I am not left-handed, either!
    1. Re:Translation to US English follows: by Yer+Mum · · Score: 1

      Nearly.

      It's more like Front Porch/NebuAd/PerfTech "Edited and Approved" US Government Advice.

  11. Re:Phorm? (Socre:4, Insidious) by againjj · · Score: 1

    God, at least spell "Score" correctly.

  12. About par for the course by cdrguru · · Score: 3, Interesting

    If you want an ad-driven Internet, this is the sort of arrangement you are going to get.

    The idea that a company shouldn't sell advertising that is specifically designed to raid one web sitefor the benefit of another is silly. Advertisers are going to do whatever they can to sell ads. We've gone way beyond selling banner ad space. Now you get advertising that is designed for specific customers at specific times.

    I'd guess the next big thing will be something like ISP-inserted ads so if you type www.tigerdirect.com it pops up an ad for Newegg. Or, when you do do a search on a CNN site that you get a popup for an item at Sears related to whatever you were searching for on CNN. Advertising that is "relevent" but has nothing what so ever to do with the web site you were on - just related to what you were typing or clicking on.

    How about a system that takes whatever you were doing on the web and has a telemarketer call you about a related product immediately?

    We've just begun down the road of an ad-supported society. One where everything seems to be free, except somehow people are paying for all the advertising. Maybe individual people will be able to rent out product referrals, so you get paid every time you say "Coke". Can you imagine a conversation between two people, one getting paid to say "Coke" and the other getting paid to say "Pepsi"? How about displaying your sponsorship with logoware? You know, a hat with a Nike logo and a shirt with a Reebok logo?

    Fantasy? I doubt it. The more people think they want stuff for free and keep on showing their desire for free stuff to marketers, the more "free", ad-supported stuff there will be. And the bigger Google grows the more it convinces people that they too can make money by selling ad space.

    1. Re:About par for the course by dwhitaker · · Score: 1

      How about displaying your sponsorship with logoware? You know, a hat with a Nike logo and a shirt with a Reebok logo?

      I think we're already there. Maybe not so much from "fashionable" brands, but as a college student I find myself in position of a lot of freebies - shirts, bags, etc. Even though I am not being paid to wear them, I still receive compensation, namely the item itself. I have shirts for apartment complexes I don't live at, but who cares? I still wear them when I go to the store.

    2. Re:About par for the course by NeutronCowboy · · Score: 1

      The day I get paid to wear Gucci, Polo or other brands where 50% of the price comes from the logo on the shirt is the day I'll actually wear it. In the meantime, I feel a little dirty every time I parade around in branded clothes.

      --
      Those who can, do. Those who can't, sue.
    3. Re:About par for the course by jDeepbeep · · Score: 3, Interesting

      I feel a little dirty every time I parade around in branded clothes.

      As do I. This is why I have a seam-ripper sewing tool and carefully remove all alligators and these types of things. It's not as involved as one might think.

      --
      Reply to That ||
    4. Re:About par for the course by Wowsers · · Score: 3, Informative

      The "Home Office", is interested in Phorm because the current mentally retarded government can see the potential of the system. Today it's re-writing web pages replacing adverts for their own on-the-fly, tomorrow it's re-writing whole web pages by government edict to write the gospel according to the government.

      --
      Take Nobody's Word For It.
    5. Re:About par for the course by QuantumRiff · · Score: 1

      Charter.net actually was planning the ISP level ads.. however, they backed down after a shit-storm of controversy.

      --

      What are we going to do tonight Brain?
    6. Re:About par for the course by rts008 · · Score: 1

      How about a system that takes whatever you were doing on the web and has a telemarketer call you about a related product immediately?

      FSCK YOU and the white mule you rode in on.

      The 'Minority Report' type adverts would most assuredly cause me to go over the edge and engage in 'Gone Plaid/Past Ludicrous' overloaded anarchy against 'The Man'. Expect an 'Earth-shattering Kaboom!' when this is implemented.
      It will be best for the Galaxy as a whole, for Earth's marketing to go this way. I am willing to sacrifice, as long as I get a lot of your type. ;-)

      --
      Down With Slashdot BETA!!! I've been around the corner and seen the oliphant; you can only abuse me from your perspecti
    7. Re:About par for the course by rts008 · · Score: 1

      Yes, contact us at 'honesty@Ministry_of_Truth.guv.uk' for more info. After all, would we lie to you?
      *disclaimer-applies to us 'across the pond' here also*

      --
      Down With Slashdot BETA!!! I've been around the corner and seen the oliphant; you can only abuse me from your perspecti
  13. Wow... by Idiomatick · · Score: 1

    Just wow...

  14. Get the "Phacts"! by Anonymous Coward · · Score: 4, Informative

    Phorm should already be a slashdot meme, they're a psychopathic pastiche of "Get the Facts" era Microsoft and SCO.

    http://www.stopphoulplay.com/

    The CEO is a spyware peddler who doth protest too much about "protecting privacy". Well beyond parody, this is A-grade comedy for geeks.

    1. Re:Get the "Phacts"! by Burkin · · Score: 1

      I love how any who protests their spyware/adware is a privacy "pirate". What the fuck does that even mean?

  15. I for one... by jDeepbeep · · Score: 1

    welcome our new phormless overlords.

    --
    Reply to That ||
  16. Wake up UK morons. by TractorBarry · · Score: 4, Insightful

    Another day, another example of the venal, self serving, political class currently running the UK into the ground. I just wish people in the UK would wake up, get off their arses and go out and vote for anything other than the red themed (the one with the rose logo) or blue themed (the one with the torch logo) Conservative parties.

    Honestly just go and vote for absolutely anybody else. Vote Liberal democrats, vote Monster Raving Loony, vote Green, vote for the Miss UK party, just make sure you vote and make sure it's not for either the red or blue parties. if necessary tactially vote to make sure the bastards are beaten. I'd love to see the day when we had a government comprised of an eclectic mix of all sorts of individuals.

    The political class in this country treat its citizens with utter contempt and do not deserve a job of any sort, let alone one that allows them to ruin the lives of everyone else. If they're not putting their hand in our back pockets to pay for yet more luxury furnishings to their second homes (paid for by us) they're desperately trying to find more ways to micro manage and interfere with every last vestige of our personal lives.

    I think Mr. Coleman (Killing Joke) puts it best in Implant with the line "You don't want to protect, you just want to fucking control".

    Oh never mind Eastenders is on in a minute, followed by Match of the day, and it's all too difficult to think about. I suppose people do get the governments they deserve after all...

    --
    Sky subscribers are morons. They pay to be advertised at !
    1. Re:Wake up UK morons. by vivaelamor · · Score: 2, Interesting

      Please note that we did not elect the current cabinet, they took control when Tony Blair stepped down. The phrase 'from frying pan into fire' springs to mind.

      Also note that previous to Tony Blair we had endured Margaret Thatcher followed by John Major. Margaret was a strong leader but for every great idea she had there was another completely idiotic one. John Major was about as useful as Gordon Brown but probably a more honorable person. So understand that Tony Blair was set up to win because the country was fed up with the Tories and Labour was all shiny and new at that time.

      Had there been a short stay in power by the Tories instead of Thatcher's long reign then the Lib Dems may have had the chance to take advantage of a confidence drain on both parties. In a two party system the longer a party is in power the more confidence can grow in the opposition despite previous failure (people's memories are short in the grand scheme of things).

      As it is now we are looking like this pendulum is due for another swing and the Tories will get a turn. If they can stay in power long enough for people to forget what bloody idiots Labour were then the trend will probably continue for a long while yet.

      Of course all this momentum tends to ignore the actual people in the parties.. the power of the party names is such that the actual politicians might not even be significant enough an issue to change things.

      This swinging two party system we're stuck in isn't something easy to cure but it is something that you can effect by having a better system for the democratic process. Unfortunately most of the measures that would effect it would have to come from the politicians stuck in the system.

      In conclusion, most of what we get from government is down to chance more than choice and until we can nudge the pendulum in the right way at the right time this farce is set to continue for many years to come.

  17. Why not cut out the middleman? by AnalPerfume · · Score: 1

    writes government policy.......this is nothing new, specially in the "civilized world". Surely it'd be more efficient in screwing people over if the role of "ministers" was downsized, as all they do is siphon off bribes from the bottom line.

    Yet another example of why the system is broken and needs replacing with a citizen friendly democratic replacement.

  18. Re:Terrible summary - terrible post. by blackest_k · · Score: 1

    You should see me post on a bad day (seriously). 2 spelling mistakes that I'm aware of or should that be "awear off" plus I owe you two '' and a handful of Capital Letters GYPGYP.

      You may have heard of Subject Verb Object, "Absolutely disgusting", does not make a sentence. I can only suppose that you were referring to Phorms' questionable marketing practices, in which case we are in agreement.

  19. Phorm phights phoul phreedom phighters by David+Gerard · · Score: 4, Funny

    (really - look at StopPhoulPlay.com. It's really special.)

    Beleaguered Internet advertising phirm Phorm is hitting back at critics with StopPhoulPlay.com, in an attempt to lure Internet activists into herniating from laughter.

    "It is clear that the campaign against Phorm originates in the sinister manipulations of Alex Hanff and Marcus Williamson," said Kent Ertegun, CEO of Phorm, "who have used mind control lasers and the killer robot armies of the Open Rights Group and FIPR to deceive millions of Britons into a Communistic fervor of hatred against the engines of the free market and customer demand, the salesmen and marketers, the true creators and enablers of objective value."

    The website, designed in Microsoft Word, uses the public relations format so successfully put into play by the ReligiousFreedomWatch.org site of the Church of Scientology, a community institution of flawless repute. StopPhoulPlay.org reveals how:

    * At the age of five, Hanff REFUSED to share his crayons with the little girl next to him, saying she was "poopy" and would only draw a picture to be used against him.
    * At age twelve, Williamson accepted MONEY from his mother to buy sweets, but not to tell schoolmates in case they wanted some.
    * Hanff and Williamson may have attempted to access POTENTIALLY ILLEGAL images blocked by the Internet Watch Foundation.
    * Hanff and Williamson have used WIKIPEDIA at least once in their lives.
    * Hanff and Williamson INVADED POLAND in 1939.

    "Given the persistence with which they propagate incorrect information, we cannot rule out the possibility that a competitor is involved," he said. "The competitor goes under the name 'reality.' Needless to say, we have no tolerance for an entity of such limited possibilities.

    "These people are privacy pirates -- people who steal privacy online, off the coast of Somalia. With Internet guns! And drugs! And child pornography!"

    Mr Hanff and Mr Williamson said they were unsure whether to sue Phorm into atomic dust for gross defamation or to just let them continue with their infallible public relations work. Phorm shares have dropped from 405p to being declared a serious infection risk by the World Health Organization.

    --
    http://rocknerd.co.uk
    1. Re:Phorm phights phoul phreedom phighters by rts008 · · Score: 1

      "Given the persistence with which they propagate incorrect information, we cannot rule out the possibility that a competitor is involved," he said. "The competitor goes under the name 'reality.' Needless to say, we have no tolerance for an entity of such limited possibilities.

      "These people are privacy pirates -- people who steal privacy online, off the coast of Somalia. With Internet guns! And drugs! And child pornography!"

      Sadly we will be looking into how to implement this in Corporate America[formerly known as 'the USA'] ASAP.

      --
      Down With Slashdot BETA!!! I've been around the corner and seen the oliphant; you can only abuse me from your perspecti
    2. Re:Phorm phights phoul phreedom phighters by AlexanderHanff · · Score: 1

      I am teh evil.

  20. People who work in the public sector by gilgongo · · Score: 1

    As is the case with so many things like this that appear to be governments colluding with the private sector to further commercial vested interest etc. etc., it is in fact just a result of the kind of people that work in the public sector in Britain.

    Basically, most civil servants are marshmallow-soft, compliant yes-men who spend most of their time finding the line of least resistance for various reasons. Sometimes it's over work, sometimes it's lack of knowledge or confidence in the issues they are being asked to deal with, sometimes it's plain and simple childish naivetee. I don't know what was the reason here, but I don't think it was a conspiracy: it's just some poor public employee trying to do what they think is "right" and getting it hopelessly wrong. The same is the case with things like government and the music industry: the provider sector pays lobbyists to bombard, charm, bully (sometimes very aggressively), and otherwise apply very persuasive techniques against civil servants who basically know little else but the dreaming spires of Oxford and the poetry of Milton. Not surprisingly, the industry usually gets its way.

    I don't know what we can do about this short of fighting fire with fire and privatizing the civil service, but I highly doubt this is conspiracy.

    --
    "And the meaning of words; when they cease to function; when will it start worrying you?"
  21. Re:Phorm? (Socre:4, Insidious) by mdwh2 · · Score: 2, Informative

    Google hit number 1 is the company itself.

    Google hit number 2 is Wikipedia, which explains it as well as anyone could have done in the summary.

    Then there are links to news articles, explaining recent controversy over it.

    I know that RTFA (which would also have answered your question) is unfashionable here on Slashdot, but I'm wondering what your problem was with this Google search...

  22. It's about tracking Internet activity by whoever57 · · Score: 2, Interesting

    My guess is that Phorm promised the UK government that they would provide the Internet tracking data that the government wants. They will be able to track users in a way not possible by ISPs since Phorm's cookies will allow them to identify individual PCs behind NAT routers.

    --
    The real "Libtards" are the Libertarians!
  23. It means 'shill' headed for Davey Jones' Locker! by rts008 · · Score: 1

    What the fuck does that even mean?

    ARRGHH! You scurvy dog!
    It means you get to walk the fsck'ing plank after yer keel-hauled, drawn-n-quartered***, and make a sacrifice of 72 virgin goatse's to the Corporate OverLords!
    *parrot sounds off:*
    "Polly wants a cracker!

    ***Yes, that's stretching it a bit...

    --
    Down With Slashdot BETA!!! I've been around the corner and seen the oliphant; you can only abuse me from your perspecti
  24. Re:Home Office by teh+kurisu · · Score: 1

    First of all, the European Union as a whole has a higher GDP than the US.

    Second (and because this is a UK-themed article), behold our opt-out.

  25. Re:Home Office by mrrudge · · Score: 1

    You don't get an ass that big from being super active, now do you ?

    We have a word here ( London, England ) for people who work 40 hour weeks. It's 'lazy'