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A $99 Graphics Card Might Be All You Need

Vigile writes "With the release of AMD's latest budget graphics card, the Radeon HD 4770, the GPU giant is bringing a lot of technology to the table. The card sports the world's first 40nm GPU (beating out CPUs to a new process technology for the first time), GDDR5 memory, and 640 stream processors, all for under $100. What is even more interesting is that as PC gaming has evolved it appears that a $99 graphics card is all you really need to play the latest PC titles — as long as you are comfortable with a resolution of 1920x1200 or below. Since so few PC gamers have screens larger than that, could the world of high-end PC graphics simply go away?"

50 of 618 comments (clear)

  1. Once upon a time by BadAnalogyGuy · · Score: 4, Insightful

    I used to have a top-of-the-line 3dfx graphics card. It was all I ever thought I'd need.

    Today, that kind of power is available in my scientific caluclator.

    Just goes to show that today's technology will become yesterday's technology in a very short period of time.

    1. Re:Once upon a time by Kneo24 · · Score: 3, Insightful

      Less games like Crysis? The majority of PC games aren't like Crysis in their demands at the high end anyway. So what are you trying to say exactly? Crysis has always been the exception, not the rule.

    2. Re:Once upon a time by wjousts · · Score: 3, Insightful

      I disagree, I'm not saying this is it, but at some point you reach a point of diminishing returns. I'd say sound cards reached it several years ago such that only real audiophiles buy high end sound cards now days and on-board sound is good enough for most people.

      I think it's fair to expect graphics cards to reach a plateau at some point as well and that point maybe sooner rather than later. You can only boost the resolution and push more and more polygons for so long until it stops making much difference.

    3. Re:Once upon a time by nbert · · Score: 4, Insightful

      I absolutely agree.

      This reminds me of a conversation I once had with some guy at a (rather geeky) birthday party. I asked him about the SLI setup he bought two month ago. He told me that he'll replace it soon because "there are random frame drops when I play a recent game and watch a DVD on the other screen". He was really serious about this. I pretended to be interested for another 3 minutes and left him alone before my urge to punch him in the face became overwhelming ;)

      So in other words: I believe that there will be a market for such cards as long as there are enough clueless people who earn enough money to barely afford them. In my experience this target group is pretty immune to arguments - there is no reason to assume that they'll ever wise up...

    4. Re:Once upon a time by timeOday · · Score: 3, Insightful

      Not just video cards. Once it was common to spend $3000-$4000 on a PC, now hardly anybody does that, and no software really requires it. The high end has disappeared. So the same happening to video cards isn't at all improbable - and as you, to a large extent it already has.

    5. Re:Once upon a time by timeOday · · Score: 2, Insightful

      Dunno, I had the good sense to be an Amiga user at that time :)

    6. Re:Once upon a time by hawk · · Score: 2, Insightful

      If that were true, it would have been a pretty good job of time traveling . . .

    7. Re:Once upon a time by kimvette · · Score: 3, Insightful

      Crysis today is like Quake and Hexen II when they first came out. It's a game based on a bleeding-edge graphics engine that won't be truly playable (at high quality) on commodity hardware until another generation or two of graphics chipsets come to market.

      There are always going to be a few bleeding-edge games that break the rules. Most people who want to play them without breaking the bank will buy the console version. Others will just wait until hardware gets better.

      --
      The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
    8. Re:Once upon a time by Dutch+Gun · · Score: 3, Insightful

      This reminds me of a conversation I once had with some guy at a (rather geeky) birthday party. I asked him about the SLI setup he bought two month ago. He told me that he'll replace it soon because "there are random frame drops when I play a recent game and watch a DVD on the other screen". He was really serious about this. I pretended to be interested for another 3 minutes and left him alone before my urge to punch him in the face became overwhelming ;)

      So in other words: I believe that there will be a market for such cards as long as there are enough clueless people who earn enough money to barely afford them. In my experience this target group is pretty immune to arguments - there is no reason to assume that they'll ever wise up...

      Don't get mad, and don't try to convince them otherwise, for heaven's sake. Guys like that are paying for the R&D costs of the uber-high-end cards that you can I enjoy for $100 a few years later.

      --
      Irony: Agile development has too much intertia to be abandoned now.
    9. Re:Once upon a time by fractoid · · Score: 4, Insightful

      The whole premise is silly and reaks of someone who has no experience in ... well anything really. As I said, every industry has high end stuff adopted by a few, which eventually becomes standard and adopted by the masses. Welcome to the evolution of technology.

      I'd think someone on slashdot would at least realize that.

      I think the argument here isn't that "there is always a very expensive 'high end' and a more moderately priced and still quite adequate 'mid range'". It's more along the lines of "As technology advances, there ceases to be a 'high end' market for some products."

      Look at it this way - when was the last time you bought a dedicated serial I/O card? When was the last time you bought a dedicated sound card, or network card, or firewire card? All of these are now so trivial that they're ubiquitously built in to midrange motherboards, so there is no "high end" market for them any more. TFA is just saying that video cards are next.

      --
      Rampant carbon sequestration destroyed the Dinosaurs' tropical paradise. I'm here to help repair the damage.
  2. Complexity by sky289hawk1 · · Score: 5, Insightful

    It's not merely a matter of what resolution you are running at, but how many polys you are pushing, how many texture passes you are doing, and what shaders you are taking advantage of. As long as artists can dream, we will require more and more power from our graphics renderers.

    1. Re:Complexity by nine-times · · Score: 2, Insightful

      Well we aren't yet to the point where a cheap card can produce completely photorealistic movies in real-time that are completely indistinguishable from real life. Until we get there, I'm sure people will keep pushing those limits.

      Once we get there, I'm not sure what will happen. Maybe they'll still want faster cards so they can offload some other kinds of processing (physics? AI?).

    2. Re:Complexity by Dahamma · · Score: 5, Insightful

      At some point we hit a point of diminishing returns on better graphics units... the human eye can only distinguish so much.

      But we're nowhere NEAR that argument yet. State of the art movie-quality CG is still not quite there, and you are talking rendering times of hours per frame, not frames per second.

      Eventually we'll hit the point where there's simply not enough benefit to be gotten out of an expensive GPU. For me, that time is long past. For others, it may come in the next few years. For a small portion, the 'dreamers', it'll never come... but why would any company spend millions and millions developing new and better chips for such a small market?

      Graphics are not the only thing a GPU is used for these days. Game physics on the GPU is still in the early stages, and game AI on the GPU is almost non-existent so far. 3D gaming is still pretty new (and will be niche until display technology improves) and (at least) doubles the GPU requirements.

      And who's to say 20-30 years from now we're not projecting stereo images directly onto your retina, or even your optic nerve? I sure hope that is at a better resolution than 1900x1200. We are orders of magnitude away from anything graphics and physics-wise that can fool the human brain.

      I can't believe there are so many people here who really think a technology like this is "good enough" today. Have a bit of imagination, and it's pretty obvious (to me at least) that we've barely scratched the surface of 3D computer graphics.

    3. Re:Complexity by drsquare · · Score: 3, Insightful

      Then it'll move onto rendering more things on the screen, like games with ten thousand characters on screen at one time, all completely unique, and a landscape with infinite draw depth, nothing popping up but for instance a tree appearing as a single pixel on the horizon, getting closer and bigger until you have a photo-realistic microscopic view of the bark.

    4. Re:Complexity by KibibyteBrain · · Score: 2, Insightful

      Certain games will always need lots of polys for practical purposes. Think thousands of RTS units moving in real time as you pan the camera around in 3d in a fluid motion. And don't even get into doing realtime simulation of designs with hundreds of components or such. Sure if you think first person perspective FPS are all that exist, things have been mostly fine for a while.

    5. Re:Complexity by forkazoo · · Score: 3, Insightful

      The domination of polygon and SDS workflow in 3D modeling was mostly about the convenience for the artist. NURBS were available long before SDS became common. Subdivided polygons replaced real curved surfaces simply because they are so much easier to work with. CSG models still exist in some markets like CAD because the generally superior polygon workflows are inadequate.

  3. A more expensive card == a bigger e-Peen by spun · · Score: 4, Insightful

    Therefore, no. The high end will not be going away. Some folks will always feel inadequate and seek to compensate.

    --
    - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
  4. Could the world of high-end PC graphics go Away? by Toreo+asesino · · Score: 5, Insightful

    No is the easy answer.

    High-end graphics cards are rarely sold because of their real-world in game performance which is often insanely high; too high to notice in any game on release anyway. Nope, in my experience $600 graphics cards is all about bragging rights and benchmarks. It's the same category of people that buy water-cooling and ram chip heat-sinks & fans; they just want to squeeze that last 2% throughput out their probably insanely overclocked systems for the highest benchmarks possible.

    It's actually good fun if you're into that; what you learn in overclocking is quite astonishing, but the super-high-end graphics cards are all part of that game.

    --
    throw new NoSignatureException();
  5. Re:GTA4?? by crazybit · · Score: 2, Insightful

    GTA4 is poorly optimized for PC, it's one of the ugliest ports of an Xbox game I've ever seen.

    --
    - Human knowledge belongs to the world
  6. Re:That's why we have... by Kell+Bengal · · Score: 2, Insightful
    My intimation is that the distinction between console and PC will evaporate in the next batch of machines. With moves afoot to create a standard platform gaming PC all of the advantages of consoles will manifest in PCs, and as consoles become more broadly targeted the advantages of PC flexibility will be incorporated.

    I expect we'll find that Xbox4000, PS4 and standard PC platform (TM) will be just as common in the study as in the lounge room, and vice versa - the upgrade treadmill will be broken.

    I expect there will be few complaints, since everyone stands to benefit from that kind of transition. Players will have machines that are smaller and can do more, game devs can target hardware more closely and spend more time actually making games, GPU manufacturers can exploit longer product cycles and broader sales.

    The only folks who will suffer are those insufferable people who like to flaunt bleeding edge hardware like it's a technological penis extension.

    --
    Scientists point out problems, engineers fix them
    altslashdot.org: The future of slashdot.
  7. Re:Could the world of high-end PC graphics go Away by Fallingcow · · Score: 3, Insightful

    Wait...

    Where does the heat in the water go?

  8. I once had a $300K SGI computer by peter303 · · Score: 4, Insightful

    Less powerful than these cards.

    1. Re:I once had a $300K SGI computer by BiggerIsBetter · · Score: 2, Insightful

      Less powerful than these cards.

      I'm old enough to remember such things. Your comment should've been modded Insightful.

      --
      Forget thrust, drag, lift and weight. Airplanes fly because of money.
  9. Vacuum your case out... by RabidMoose · · Score: 4, Insightful

    Sounds like you've got an overheating issue. Vacuum out the dust, and/or check that all the fans are working. Maybe get an extra case fan.

  10. Re:Agreed! by trentblase · · Score: 4, Insightful

    True I think. Because if you have a "high enough DPI" then your lack of visual acuity is doing the down-sampling for you.

  11. High-end what? by mcrbids · · Score: 5, Insightful

    I've been 'into computing' since a '286/20 was described as 'lightning fast'. I've never, ever spent more than 100 dollars on a video card. I've always bought last-years' high flyer for 60-80 dollars and I've never hurt for lack of fun games to play at resolutions that I've ever noticed as a problem.

    Last years' CPU on last years' mobo costs 100 dollars for the pair. HDD upgrades for sale at 60 dollars - who isn't happy with this? Your average computer lasts about 4 years, by buying 1 year late you get 3/4 the performance life at 1/4 the cost while staying within the range of the target platform for most of the latest games.

    Why is this even a question?

    --
    I have no problem with your religion until you decide it's reason to deprive others of the truth.
    1. Re:High-end what? by GiMP · · Score: 4, Insightful

      I would have said that until 1-2 years ago, the best "value per dollar" for video cards was about at $200. This is how much I spent on my first Voodoo2 card and my Geforce 6800. This past year, I spent less than $100 for a card that is arguably better performance per dollar, relative to the demand of the games on the market. So I would agree, $100 is the old $200 in terms of video cards.

    2. Re:High-end what? by sexconker · · Score: 3, Insightful

      Let's use ye olde law of Moore:

      Let's assume a 6-month release cycle for hardware and games (pretty close to reality - these things do tend to come in batches around twice a year), and average the performance out over 4 years of ownership.

      At 1 year old, your shit is at 71% of the new, hot shit.
      At 1.5 years old, your shit is at 59%.
      At 2 years old, your shit is at 50%.
      At 2.5 years old, your shit is at 42%.
      At 3 years old, your shit is at 35%.
      At 3.5 years old, your shit is at 30%.
      At 4 years old, your shit is at 25%.
      At 4.5 years old, your shit is at 21%.
      At 5 years old, your shit is at 18%.

      That's an average (over your 4 years of ownership) of 39%.

      If you buy brand new shit:

      Brand new, your shit is at 100% of the new, hot shit.
      At .5 years old, your shit is at 84%.
      At 1 years old, your shit is at 71%.
      At 1.5 years old, your shit is at 59%.
      At 2 years old, your shit is at 50%.
      At 2.5 years old, your shit is at 42%.
      At 3 years old, your shit is at 35%.
      At 3.5 years old, your shit is at 30%.
      At 4 years old, your shit is at 25%.

      That's an average (over your 4 years of ownership) of 55%.

      If you plan 4 years of ownership (plus some slight overlap at the end) then waiting a year is beneficial if you can save just 29% on the price.

      I chose to use specific points and average them since moore's law doesn't apply to retail prices smoothly, nor does the desire for performance (that tends to line up with hardware and software releases).

  12. and yet, their drivers still suck by ClioCJS · · Score: 2, Insightful

    I've been TV-out'ing with ATI cards non-stop since 1995. My Sharp Aquos 52-inch HDTV? The one I'm typing on? *STILL* does not register 1080p mode unless I use PowerStrip and some advanced timings that some other person figured out for me. Yay monthly driver releases. They don't mean jack. I've never used a non-ATI card, but I think it's ridiculous to say that monthly driver releases fix their issues. I know someone else with an nVidea card and *almost* my same TV (Sharp Aquos 42inch instead of 52inch) and he has none of these problems.

    --
    -Clio
    Karma: Bad (mostly from not giving a fuck)
    Blog: http://clintjcl.wordpress.com
    1. Re:and yet, their drivers still suck by LonghornXtreme · · Score: 3, Insightful

      Then why the hell do you keep buying ATI cards?

  13. All you need? Going away? WTF? by DnemoniX · · Score: 3, Insightful

    Clearly not written by anyone who is very familiar with the graphics requirements of games like Crysis or Farcry 2. Can you run these games on a budget card? Yes. Is it possible to enjoy those games at a lower resolution or frame rate? Quite possible. Can either of those titles be enjoyed at their maximum potential? No

    There are plenty of idiots who say bigger this, bigger that == bigger e-peen. That is really just stupid. There is a large segment of the gaming population who actually enjoy playing their games in the way the designers intended. Using physix, anti-alliasing, etc to achieve a full cinematic effect.

    This goes for any enthusiast niche market. You have your audiophiles, your car guys, musicians, and artists, the list goes on. Why does a musician want a certain amp or guitar? Is it because he wants his peen to go to 11?

    1. Re:All you need? Going away? WTF? by guyminuslife · · Score: 3, Insightful

      "Can either of those titles be enjoyed at their maximum potential?"

      Tetris is way more fun if you turn up the resolution and clipping.

      --
      I don't believe in time. It's a grand conspiracy designed to sell watches.
  14. Re:But their drivers still suck by electrosoccertux · · Score: 3, Insightful

    Probably shouldn't be a troll here. I have a $250 high end Radeon. Bought it along with a new system back in October. From the beginning, it would blue screen on boot but only once in a while. Now it's doing it more often (event log identifies the problem as with the ATI driver), it randomly boots the machine, and currently the machine is in a reboot cycle. Searching on the problem shows it's well known. Suggestions are to upgrade to the newest driver (fails) and disable some feature (fails). Reports of contacting ATI results in "it's Microsoft's fault". Calls to Microsoft result in "it's ATI's fault".

    Yea. I agree. No matter the price, if it doesn't work, it doesn't work.

    [John]

    I can play this too.

    Probably shouldn't be a troll here. I have a $250 high end Geforce. Bought it along with a new system back in October. From the beginning, it would blue screen on boot but only once in a while. Now it's doing it more often (event log identifies the problem as with the Nvidia driver), it randomly boots the machine, and currently the machine is in a reboot cycle. Searching on the problem shows it's well known. Suggestions are to upgrade to the newest driver (fails) and disable some feature (fails). Reports of contacting NVidia results in "it's Microsoft's fault". Calls to Microsoft result in "it's NVidia's fault".

    Yea. I agree. No matter the price, if it doesn't work, it doesn't work.

    Nvidia is known to pay forum users and the like to post FUD like this.

    Ever since AMD bought ATI the drivers have been improving by leaps and bounds. With AMD/ATI, you now get a driver release every month. Their drivers have been completely stable for at least a year or two now, and game support has been growing and solidifying as well. The only game that ATI cards struggle with now is UT3; all the others the newest line (4850/70/90) thoroughly trounces the equally priced Nvidia card.

    Think of it this way-- would you rather have the Nvidia 285 for $330, or the 4890 for $230? They perform the same, and drivers are not an issue.

  15. Re:But their drivers still suck by santiagodraco · · Score: 2, Insightful

    It would be nice if you actually made a point. I'm suprised you were modded up.

    You and I know ATI cards are top performers and SOLID stable cards. The trumping they gave nVidia over the last year speaks volumes.

    The release of this card does nothing more than to say they are sticking to a tried and true strategy. While nVidia is forced to sell more costly hardware ATI is able to produce less expensive hardware that outperforms the competition.

  16. Re:But their drivers still suck by netscan · · Score: 2, Insightful

    That's my point, they're releasing drivers every month that don't actually fix anything. High bitrate H.264 video using hardware acceleration on ATI boards produces all sorts of weird problems, green screen, green blocks etc. Well again, it's not really the board but the drivers.

    I made the unfortuneate error of choosing an ATI product over an nVidia product when making my selection when building my media center machine. Even though the specs were similar and the ATI board was $5 more I went with ATI because of the superior scaling options for HD panels. This was prior to nVidia's driver update that kinda threw it together.

    The newest Catalyst drivers will not display high bitrate video. They borked it up sometime after the 8.7 release, of course I could just use the 8.7 version right, except it doesn't have the scaling options...

    I stand by my original post, if it doesn't work, it's a waste of money regardless of what they charge. Fine boards, crappy drivers.

  17. Re:parent not really a troll by zergl · · Score: 2, Insightful

    Also, if you're into the whole "Free as in speech, not free as in Beer" thing, Ati should be the hardware of choice, even though their proprietary drivers aren't as good as NV's.

    And apart from ATI's support for OSS driver projects, NVidia has pulled off some highly questionable moves in the recent past, comparable on the moral scale to Microsoft business tactics, effectively making them a no-buy in my book as long as ATI puts out competetively priced and performing products.

  18. Then it's time for by Paul+Slocum · · Score: 2, Insightful

    Realtime ray-tracing.

  19. Nvidiots are still the same. by Moryath · · Score: 4, Insightful

    Sorry, but whether you're an ATidiot or NVidiot, the same is true.

    I used an ATi board up until I needed an Nvidia back (to get my old VRStandard shutter glasses usable again). Then NVidia fucked me over by making the "new" 3D glasses driver Vista-only and proprietary to their own fucking brand glasses, forcing me to choose between running an old driver (which won't work for certain games) or buying $500 in new hardware AND infecting my PC with Vista.

    Bottom line is, if you're not doing something like that, you don't really care whether you have NVidia or ATi. Buy whatever is at the "sweet spot" in the pricing point. The 4770 for $99 certainly is a great price.

    Oh, and one other thing to remember - Are you "Okay" with playing in 1900x1200? Fuck, man, I remember when 640x480 was stellar. When 800x600 at 30 frames was something to goggle at. To this day, I run a 21" CRT monitor that does 120 Hz at 1280x1024, I still have a NVidia 7800GS card (though I'll upgrade in a few months finally... after THREE AND A HALF YEARS on my current rig with no tears shed) and that's all I need.

    Does anyone "need" 1900x1200? I doubt it. "High-end" graphics haven't been used by anyone but a few people who look more for bragging rights than fun in gaming for years. Hell, what are you going to play on it anyways - all the MMORPG's are still designed to run on 5 year old hardware, and anything "intensive" like Crysis is more of a fucking tech demo than an actual playable game anyways. The fun games, except for the MMORPG's, now come out on the consoles first and maybe get a PC port if you're lucky a year later.

    1. Re:Nvidiots are still the same. by clodney · · Score: 4, Insightful

      Does anyone "need" 1900x1200? I doubt it. "High-end" graphics haven't been used by anyone but a few people who look more for bragging rights than fun in gaming for years.

      I run at 1900x1280, not because I want bragging rights but because that is the native resolution of my monitor and any non-native resolution looks fuzzy in comparison. The fact that I have a 24" monitor running at a high res may make me a pixel junkie, but that has nothing to do with gaming and everything to do with ordinary apps on my desktop.

    2. Re:Nvidiots are still the same. by Holmwood · · Score: 1, Insightful

      Does anyone "need" 1900x1200? I doubt it.

      I suppose no one "needs" that resolution any more than anyone "needs" any particular resolution. That said, my primary display is 2560x1600, so I suppose, yes, I "need" more than 19x12. Could I get by with less? Sure. I can "get by" with my 1.6 GHz Atom Netbook opening browser windows sllloooowly. That doesn't mean I don't want to use my 3.0 GHz quad-core Penryn desktop when I can.

      Hell, what are you going to play on it anyways - all the MMORPG's are still designed to run on 5 year old hardware

      Vanguard, Saga of Heroes, a Feb 2007 Sony MMORPG, chokes on anything much less than a bleeding edge video card and PC if you're trying to raid with 24 people and have decent graphics quality. That's not at 19x12, or even 16x12; that's at resolutions like 1280x1024. True, if you just want to play the game and group, you can get by quite happily on a $500 PC. If you want to raid with horrible graphics quality, you can get by on a well under $1000 PC. If you want decent graphics quality, aye, there's the rub.

      That's a 2-year-old MMO from a major MMO company that manifestly is not designed to "run well" on 5 year old hardware. There are others like it.

      This much is true: cards like this may sharply narrow the need (and hence market) for purchasing (high end) enthusiast cards. Indeed, beyond that, ultimately (2015?) we may well find that integrated graphics are good enough for 95% of the non-casual gaming market. If that happens it will be a startling transformation, especially for NVidia.

    3. Re:Nvidiots are still the same. by linux_geek_germany · · Score: 4, Insightful

      Does anyone "need" 1900x1200? I doubt it.

      You don't need a computer at all. You can just sit in a cave and eat whatever crawls below your feet.

    4. Re:Nvidiots are still the same. by goose-incarnated · · Score: 2, Insightful

      Oh, and one other thing to remember - Are you "Okay" with playing in 1900x1200? Fuck, man, I remember when 640x480 was stellar. When 800x600 at 30 frames was something to goggle at.

      Yup - Starcraft runs at 640x480, DiabloII only runs at the stratospheric 800x600 after the expansion came out. Both are fun, still sell well and no one has evry complained about the graphics.

      Good graphics is not the same as High-Res

      --
      I'm a minority race. Save your vitriol for white people.
  20. Re:It's still under a TeraFLOPS, marginally by Bigjeff5 · · Score: 2, Insightful

    Unfortunately, that's the way it goes. AGP is obsolete.

    The sole advantage of AGP was a faster, dedicated bus for graphics. PCI-Express accomplishes this and much more while being significantly faster than AGP was. AGP has gone the way of the dinosaur, and PCI is the new ISA (potentially useful in increasingly specific, niche applications).

    Why would a manufacturer cram the latest technology into an obsolete interface? They probably wouldn't recoup the costs of re-configuring for AGP in sales if they did. Lets face it, if you are stuck with AGP, you are probably not enjoying all the benefits of modern multi-core technology either. An upgrade now would be very significant, and you should still be able to get your graphics card/mobo/cpu upgrade for under $300.

    You're not alone though, I'm in the same position.

    --
    Security is mostly a superstition... Avoiding danger is no safer in the long run than outright exposure. - Helen Keller
  21. Re:But their drivers still suck by el+americano · · Score: 2, Insightful

    Ah, it's the old "now they're better" argument. My laptop with a Radeon 9600 still can't suspend with the proprietary driver. Sometimes it locks up when I enable an external monitor with their utility (gotta save all my work before trying that one.) Seriously, I hear the same thing about MS and security. If they're living with a reputation they've earned, don't expect that to change overnight. And don't blame users who've gotten bad support, even if their data is a little out of date. If I'm going to get screwed again, at least it won't be by the same company.

    My next laptop will have Nvidia based on the experiences with my current one. Maybe after that they'll get another shot.

    --
    Those are my principles. If you don't like them I have others. -Groucho Marx
  22. Re:parent not really a troll by lastchance_000 · · Score: 2, Insightful

    I can see why you're not in marketing. (And that's not intended as a criticism.) The numbers are intended to confuse the issue, with the ideal outcome being: You just throw up your hands and buy whatever's newest, and/or most expensive.

  23. Unintended consiquences? by dave562 · · Score: 3, Insightful

    I read the article and looked at the benchmarks and thought to myself, I should pay $20 and just get the Nvidia 250 card. It beats the rest of the cards and only costs $20 more. I'm sure there are other people who read the same article and thought, "I can get nearly the same performance and spend $20 less."

  24. Re:But their drivers still suck by SanityInAnarchy · · Score: 2, Insightful

    What's probably going to happen is that the second that the OGP starts to get a decent graphics card, some of the major vendors will start releasing documentation and/or much better Free Software drivers.

    While ATI is attempting to do this, frankly, I don't see why you would assume that. It seems to me that the more likely outcome is a patent lawsuit.

    --
    Don't thank God, thank a doctor!
  25. nope by j1mmy · · Score: 2, Insightful

    as long as they can push more polygons (or rays?!), bigger, badder video cards will still be on the market

  26. Re:parent not really a troll by fractoid · · Score: 2, Insightful

    This is 100% true. It's exactly like mobile phone contracts - notice that they advertise "free calls" in dollars, then have a hidden layer of obfuscation converting those dollars to minutes, then add other conditions that change how much you actually get for your money? It's not so you have a wide range of deals to choose from, it's so you go "wtf... idunno" and buy the shiniest phone. They don't want you knowing whether their product is better or worse than their competitors' because actual competition involves costly things like cutting prices. Marketing is about making people choose products based on fuzzy factors rather than hard numbers, because fuzzy factors can be so much more easily swung by emotive appeals.

    In the specific field of graphics cards, I got burned by nVidia's horrible, horrible "GeForce 4 MX" line. Luckily it was just a spare one at work that I borrowed for a quick upgrade - I brought it back the next day, my then-3-year-old GeForce 2 Ti was significantly faster. There should be some cardinal rule of marketing: "If it's not better you can't put a bigger number on it."

    --
    Rampant carbon sequestration destroyed the Dinosaurs' tropical paradise. I'm here to help repair the damage.
  27. Re:But their drivers still suck by giostickninja · · Score: 2, Insightful

    Did you ever consider that the fact that you SELL video card might affect your neutrality on the question of how much people should spend on them? Just a thought.