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Google Planning To Serve "High Quality News" Passively

krou writes "The Wrap has an interesting interview with Eric Schmidt on Google's new plan for news. Google is apparently planning on rolling out 'high-quality news' to users who are not actively searching for news. It's expected to launch in approximately six months' time, and the first two news organizations to be involved will be The New York Times and The Washington Post. 'Under this latest iteration of advanced search, users will be automatically served the kind of news that interests them just by calling up Google's page. The latest algorithms apply ever more sophisticated filtering — based on search words, user choices, purchases, a whole host of cues — to determine what the reader is looking for without knowing they're looking for it. And on this basis, Google believes it will be able to sell premium ads against premium content.' Although Schmidt said that companies like the New York Times won't get any of this ad revenue, he commented that it will push stories to users who want them, drive up traffic to those stories, and in turn bring higher advertising rates for those stories." As VentureBeat points out, Google hasn't officially confirmed any of this, and with no ad revenue going to the other companies, it only partially addresses complaints that Google is profiting unfairly from the work of news publications.

8 of 72 comments (clear)

  1. Other News by Smivs · · Score: 1, Funny

    In other news, Google continue to completely take over the World.

  2. So if my most common search terms are... by Anonymous Coward · · Score: 3, Funny

    So if my most common search terms are "boobies" and "robots"
    It's going to show me NYTimes articles about just that? Sweet.

  3. Re:I guess that Google knows what's best for us. by COMON$ · · Score: 3, Funny
    not all the junk that Google (or anyone else) thinks that I want.

    Ummm pardon me for asking but isn't that what a search engine does? Gets you what you they think you want? If someone developed a tool that gave me exactly what I wanted regardless of my syntax...sign me up and where do I buy stock?

    --
    CS: It is all sink or swim...oh and did I mention there are sharks in that water?
  4. Re:I guess that Google knows what's best for us. by Anonymous Coward · · Score: 1, Funny

    Well great. So when boss pops by to shoot the shit & says, "Hey, punch up *super-cool-ApGizmo* for me", I have to remember not to use damn Google.

    Hello, AC! Your Custom Preference Page:

    SPORTS |TECH| NEW-PRON | PRON-PRON | PROGRAMMING | PRON | NEW POKER STRATEGIES! | COOL JOBS |FOOTBALL NFL | FOOTBALL LINGERIE | UNIX | A-HOLE BOSS | STOCKS | PRON STOCKS | STOCKINGS | STOCKINGS FETISH

    Fan... fucking-tastic

  5. Slashdot is my news by AwooOOoo · · Score: 2, Funny

    ...so in six months time google will link me to slashdot?

  6. WTF? by Locke2005 · · Score: 5, Funny

    Google is apparently planning on rolling out 'high-quality news' to users who not actively searching for news.

    This to be followed by rolling out 'high-quality porn' to users who are not actively searching for porn (a small minority of google searches, to be sure.) Later, they plan to roll out V14gr4 and p3n1s enlargement ads targeted solely at women. Their new slogan: "Google... we know what you're really looking for!"

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
  7. Re:I guess that Google knows what's best for us. by maxume · · Score: 2, Funny

    If you are doing that many personal searches at work, your boss can't be that much of an A-HOLE.

    --
    Nerd rage is the funniest rage.
  8. Re:Haw. by mpeskett · · Score: 2, Funny

    Don't be silly, the Sun isn't news... it's more like a comic, but the jokes aren't as clever.