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Reports Say Apple May Manufacture Its Own Chips

afabbro writes "There are scattered reports today that Apple is building a team to design its own chips, with an eye towards reducing power consumption on iPods and iPhones."

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  1. Re:It didn't work for microsoft... by AKAImBatman · · Score: 0, Flamebait

    The difference is that Apple builds hardware. Serious hardware, not mice and keyboards.

    I could be mistaken, but my impression has been that Apple builds all their own MotherBoards, Logic Cards, and possibly even some of the systems chips to provide the clean experience you see with an Apple laptop.

    Microsoft doesn't have that experience, because they don't build systems. They license software to companies like Dell, who in turn obtain their motherboards from a third party, who in turn obtain the chipset from a chipset provider. Apple does everything up to the last step themselves. Now they want to do the last step.