Posted by
timothy
on from the jalapeno-flavored-are-great dept.
afabbro writes "There are scatteredreportstoday that Apple is building a team to design its own chips, with an eye towards reducing power consumption on iPods and iPhones."
it seems that this will be a variant of the ARM
by
gravesb
·
· Score: 4, Interesting
The WSJ story talked about how Apple had designed a variant already, but were unhappy that so much design was being sold to other companies. It looks like they want to design their own extension of the ARM and gain a real competitive advantage. Certain aspects include better power consumption, network interface, handwriting recognition, and more horsepower. There is some speculation that it will also bleed over to the desktop design. Maybe they are getting tired of using commodity hardware and want to differentiate themselves from Dell.
-- http://bgcommonsense.blogspot.com
Re:It didn't work for microsoft...
by
rAiNsT0rm
·
· Score: 4, Interesting
Nope, not even close. Apple *designs* or works with manufacturers to create custom *designed* boards and hardware but they build nothing. They are the same chips and chipsets as Dell, which actually does the same thing and custom *designs* their gear just like Apple.
Take off the rose colored glasses please.
-- http://teasphere.wordpress.com - A little spot of tea
Re:It didn't work for microsoft...
by
jcr
·
· Score: 4, Interesting
When Apple moves into a new area, they go and hire the people they need to do it right. They knew nothing about retailing, so they hired Ron Johnson. When they decided to make the iPod, they hired Tony Fadell, who had a lot of experience in portable devices.
Apple now employs Dan Dobberpuhl , who was the lead architect of the DEC Alpha, and the StrongARM. He was the founder of PA Semi. One of their more recent hires was a GPU designer at ATI and AMD, who also happens to have worked on the Pixar Image Computer back before Pixar became a movie studio.
The way I read the writing on the wall is Apple's going to start making their own CPUs, and possibly their own GPUs as well. Whatever they come up with, I expect it to fit in very well with the work they're doing on LLVM and their software OpenGL implementation.
-jcr
-- The only title of honor that a tyrant can grant is "Enemy of the State."
Slashdot Mirror
The WSJ story talked about how Apple had designed a variant already, but were unhappy that so much design was being sold to other companies. It looks like they want to design their own extension of the ARM and gain a real competitive advantage. Certain aspects include better power consumption, network interface, handwriting recognition, and more horsepower. There is some speculation that it will also bleed over to the desktop design. Maybe they are getting tired of using commodity hardware and want to differentiate themselves from Dell.
http://bgcommonsense.blogspot.com
Nope, not even close. Apple *designs* or works with manufacturers to create custom *designed* boards and hardware but they build nothing. They are the same chips and chipsets as Dell, which actually does the same thing and custom *designs* their gear just like Apple.
Take off the rose colored glasses please.
http://teasphere.wordpress.com - A little spot of tea
When Apple moves into a new area, they go and hire the people they need to do it right. They knew nothing about retailing, so they hired Ron Johnson. When they decided to make the iPod, they hired Tony Fadell, who had a lot of experience in portable devices.
Apple now employs Dan Dobberpuhl , who was the lead architect of the DEC Alpha, and the StrongARM. He was the founder of PA Semi. One of their more recent hires was a GPU designer at ATI and AMD, who also happens to have worked on the Pixar Image Computer back before Pixar became a movie studio.
The way I read the writing on the wall is Apple's going to start making their own CPUs, and possibly their own GPUs as well. Whatever they come up with, I expect it to fit in very well with the work they're doing on LLVM and their software OpenGL implementation.
-jcr
The only title of honor that a tyrant can grant is "Enemy of the State."