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Disney-Hulu Deal Is Ominous For YouTube

Posted by Soulskill on from the business-models-are-for-wimps dept.

Hugh Pickens writes "Dow Jones reports that Hulu scored a big victory when Disney agreed to take a nearly 30% stake in Hulu and put full episodes of its ABC TV shows on the site, enabling users to see shows like Lost, Scrubs, Ugly Betty and Desperate Housewives for free. Disney views the move as a way to reach a new audience that isn't coming to the network's own website. Although the ABC.com website has attracted regular viewers of its shows, Hulu offers the opportunity to tap into a new group of viewers. Now Google is under mounting pressure to add more professional content to YouTube in order to attract more advertisers. According to Dow Jones' Scott Morrisson, the equity structure of the Disney-Hulu deal suggests that content creators want greater involvement in online distribution than Google has offered with YouTube. 'Content providers don't want to give (YouTube) content because the advertisers aren't there yet,' said Edward Jones analyst Andy Miedler."

3 of 133 comments (clear)

  1. Thank you, ABC by hal2814 · · Score: 4, Informative

    It annoys me to no end that I have to get up and click a stupid button to continue EVERY TIME an ABC online show goes to commercial. At least Hulu understands that people wanting to watch TV on the Internet might actually want to do so on their TV. I'll never visit ABC's online site again once those shows are up on Hulu.

    1. Re:Thank you, ABC by Anonymous Coward · · Score: 3, Informative

      There is an option you can set to automatically continue after the commercial ends. To get to these settings you click on a "preferences" or "settings" button (I forget the details).

  2. Hulu actually works by JustinOpinion · · Score: 3, Informative

    I like Hulu because it actually works. In particular, it works on Linux with no fussing (in my experience) whereas the players on other sites often don't work, or require onerous downloads and installs (which are usually Windows-only). Hulu just works fine on Windows, Linux, and Mac OS X.

    Hulu is also a "one stop watch" at this point. For a while, I experimented with keeping track of different shows via different official websites. It was painful because each site had a slightly different interface... but worse, each network's online streaming site seem to want to change their format every so often. This makes it even more annoying to to watch a few shows in a row, because your bookmarks have died (if their format was even bookmarkable!) and you have to search anew for what you want.

    Hulu, instead, centralizes everything so that you only have to get used to the one (stable!) interface. And the accounts they offer make it easy to keep track of what shows you've watched... and you can even have your next subscription auto-play after you finish watching a show. It's the way TV "should" be: a channel that continually plays only shows you care about.

    Despite the things Hulu has going for it, I worry about all this consolidation. Hulu is fast becoming the de-facto supplier for online streaming of TV shows. And this means that they will soon have a monopoly-like control, and will no doubt start abusing it. I really wish that competitors would spring up (and that the networks would license to multiple streaming-aggregator-sites).

    And yeah, it does indeed suck that Hulu doesn't work outside the US. So much money (in targeted, country-specific advertising!) is being left on the table.