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Oracle Won't Abandon SPARC, Says Ellison

fm6 writes "When the Oracle acquisition of Sun Microsystems was announced, it was widely assumed that Oracle was interested only in Sun's software technology, and would sell or discontinue all its hardware businesses. Larry Ellison, in an interview just posted on the Oracle web site, says that's not what's going to happen. In particular, SPARC isn't going anywhere (PDF): 'Once we own Sun we're going to increase the investment in SPARC. We think designing our own chips is very, very important. Even Apple is designing its own chips these days.'"

12 of 280 comments (clear)

  1. Are You Really Prepared for the Hardware Market? by eldavojohn · · Score: 5, Interesting

    I mean, how are you going to mitigate the blitzkrieg campaign IBM has launched against SPARC while you're busy with the merger details?

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  2. My theory why: multiprocessors by Ralph+Spoilsport · · Score: 4, Interesting
    They've reduced the size of the "wiring" about as far as it can go for silicon. Eventually something will completely replace it all, but it's not going to happen in the next 5 years.

    So, just dump more processors in a box, and optimise the processor's design to your needs.

    Apple figured it out, and Oracle's not stupid. This should work until the next big jump in processor design.

    RS

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    1. Re:My theory why: multiprocessors by Unoti · · Score: 5, Interesting

      People have been saying for years that we're about to reach the end of the line in terms of Moore's law. So far they've all been proven wrong, and scaling continues unabated.

      I don't know about unabated. It's been progressing, but we hit a bump, and all the sudden it was all about multicore and such rather than just continuing to double the clock speed every year or two.

      Look at the palpable hump in this graph.

  3. Re:Of course by stevesliva · · Score: 4, Interesting

    Sure, buy a company and kill off their highest revenue generating, and highest margin products which coincidentally are chosen more than any other platform to deploy your own database product.

    Servers were Sun's highest margin stuff? No wonder they plummeted and got bought. But if Oracle doesn't find value in offering servers bundled with software, one would wonder why IBM does. It's pretty clear that servers are now second fiddle to IBM's software business.

    Is it just me or was he explicit about maintaining Sparc, but said nothing about x86 servers? I'll have to find the rest of the interview on Reuters.

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  4. Re:Are You Really Prepared for the Hardware Market by phantomfive · · Score: 5, Interesting

    Sun makes (made) awesome technology. They built things no one else could build. They also built things no one wanted. In fact, they had a really hard time figuring out what people wanted, this was their weakness.

    Oracle, on the other hand, is extremely good and marketing. They are especially good at marketing to business. They are also good at knowing what businesses want (or alternately, making business people want what they have). I don't like Oracle, but I have to say this may be the best thing that's happened for Sparc in a long time.

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  5. Anyone betting on Microsoft buying out AMD? by McNihil · · Score: 4, Interesting

    I'll wager this character "!"

    I have a funny remark regarding what Ballmer is doing but my post would be tagged as flamebait, so I'll just write the clencher: Toilet paper.

  6. More than routers by oneiros27 · · Score: 4, Interesting

    It's not routers -- it's specialty appliances.

    Take for instance your GPU -- it's just a processor that's tuned to do one specific task. Now, imagine that Oracle could take Sun's experience to customize a chip for the type of instructions that their database used a lot. Sure, the chip might not compete on all tasks, but if they could give a simple drop-in oracle appliance (or even a mysql appliance, and make money by selling hardware and support for it), they might have a reason to stay in the hardware business.

    Now, I don't think that they should actually make the chips -- just design them for the right balance of power consumption / integer performance / floating point / cache / whatever makes sense for their applications.

    Oh -- and to answer your question -- Sun is Oracle's recommended software platform. And Sun bought the Cray assets from SGI -- the E10k and other 5 digit models are descendants of that line. SPARC are highly reliable, high performance processors (or at least, they were back when I used to work on Suns ... from 1995-2003) -- but it's like RAID -- if you can throw 10 cheaper processors at it, do we really need the one big one? And that all depends on what you're trying to run on it.

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  7. Re:Change in the wind.... by bcrowell · · Score: 4, Interesting

    Going into the future, we are going to see more ARM based netbooks (and they are going to be more usable), and the already common ARM handheld device is going to become more powerful.

    Can you amplify on this? I tried an intel-based netbook recently and was pretty dismayed at the performance. I have an ARM-based music server running Linux, and although it's fine for the purpose I'm using it for, it feels agonizingly slow when I ssh in and do things on the command line -- I shudder to imagine what it would be like running Gnome and OOo or Firefox on that CPU. It seems unlikely to me that anyone could make an ARM-based netbook with acceptable performance any time in the near future, unless they were using software much more lightweight than Gnome, OOo, and Firefox. And yet I hear people talking as though ARM-based netbooks will be on the market within a year or something. What am I missing here? Is it all vaporware? Are clock speeds of ARM chips improving at some fantastic rate? It's one thing to run software like iPhone apps that are designed from scratch for a low-end CPU, but I just don't see how it's going to happen with a more traditional desktop software stack.

  8. Why abandon SPARC? by makinsky · · Score: 5, Interesting
    During their initial press release Larry Ellison said: "Oracle will be the only company that can engineer an integrated system - applications to disk - where all the pieces fit and work together so customers do not have to do it themselves..."

    Doesn't that sound like they did actually want to keep all the Sun's hardware business including SPARC from the very beginning?

  9. You guys aren't getting it. by juuri · · Score: 5, Interesting

    "Oh you want support for a database product on commodity hardware? Well we have this little MySQL thing you can use.

    Oh you want to continue to run Oracle? Well that is now only supported on our new line of SPARC hardware."

    Oracle can now (and will) sell you the entire database from sand to sql results at whatever price they deem acceptable to themselves this quarter. You thought license costs were crazy before? Well now they come with official hardware and support contracts for the box.

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  10. Re:Are You Really Prepared for the Hardware Market by rackserverdeals · · Score: 5, Interesting

    I mean, how are you going to mitigate the blitzkrieg campaign IBM has launched against SPARC while you're busy with the merger details?

    Interesting choice of the word blitzkrieg to characterize the marketing campaign. I think it's very appropriate.

    Blitzkrieg was a tactic to concentrate a large fast assault on the weakest part of the enemy, disregarding the flanks and trying to avoid the strong points.

    It had success early on for the Germans, it was not something that could easily be maintained and after a year or so the allies were able to adapt to counter those types of attacks.

    Lets not forget who won the war.

    IBM is trying to take advantage of the uncertainty some people have with the merger to grab some of Sun's hardware business.

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  11. Well, if you want to stretch the anology by SmallFurryCreature · · Score: 4, Interesting

    Germany was a small country fighting the whole world. They lost not so much because blitzkrieg wasn't a valid tactic but because it is hard to win a battle when you fight a million soldiers and the enemy has a million in reserve.

    But in this case, it is IBM who is the giant. So if you want to compare things, this is the D-day landings by the free-world/IBM vs the much beleagured Nazi's/Sun who is fighting to many battles on to many fronts and who just can't keep up with the tech race.

    Analogies, you really shouldn't stretch them to far or they turn against you.

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