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Windows 7 Anti-Piracy Plans

Slatterz writes "Microsoft has announced that the forthcoming Windows 7 operating system will contain a number of piracy 'tweaks' it says are designed to protect the interests of customers. Under the new regime users will be expected to validate their software in a much more precise way than before. Other Microsoft operating systems and anti-piracy measures, including Windows Genuine Advantage, allowed users to delay 'activation,' but Windows 7 will make it harder to ignore repeated messages. According to Joe Williams, general manager for Worldwide Genuine Windows at Microsoft, counterfeit software 'delivers a poor experience and impacts customer satisfaction with our products, particularly if users do not know that their software is non-genuine.' Williams gave the example of one piracy exploit that caused more than a million reported system crashes on machines running non-genuine Windows Vista before Microsoft was able to resolve it."

28 of 403 comments (clear)

  1. I Hope They Get Anti-Piracy to Work This Time by eldavojohn · · Score: 5, Funny

    So they can halve their user-share.

    --
    My work here is dung.
    1. Re:I Hope They Get Anti-Piracy to Work This Time by spud603 · · Score: 5, Funny

      You have it backwards. If hacking the copy protection is harder, then that just makes the task that much more alluring.

    2. Re:I Hope They Get Anti-Piracy to Work This Time by againjj · · Score: 5, Insightful

      So they can halve their user-share.

      ... among people who understand what is happening, who are a small minority. The average person does not get it. All he knows is that "it doesn't work", and pay someone to "fix it", or simply buy a new computer. These people also are only vaguely aware that there is any other option than Windows (I actually originally wrote "any other option for an OS than Windows", but remembered that the average person does not really know what an OS is) and therefore a difficult time will not push people to other OSs.

    3. Re:I Hope They Get Anti-Piracy to Work This Time by Grimbleton · · Score: 5, Funny

      My aunt is of the "Buy new computer when kids fuck up OS by downloading any random shit they come across" mentality.

      I don't mind. I get a reasonably-new computer every year to cannibalize for parts out of it.

      I wish she'd just let me fix it so she could buy a much nicer computer for them to really break something in every two years for better parts...

    4. Re:I Hope They Get Anti-Piracy to Work This Time by CaptainDefragged · · Score: 5, Insightful
      This is where Apple are on to something. A single licence PC upgrade pack for MacOSX Leopard is $AUD149.00, but a "family pack" upgrade pack is only $AUD249.00 and allows you to install on up to 5 computers, which makes much more sense.

      If you could get a 5 licence Windows 7 (or XP) licence pack for $100 more than a single licence, it wouldn't be so unpalatable.

      --
      Don't tailgate - the end is near!
  2. What does that say about the product? by argent · · Score: 5, Insightful

    "counterfeit software delivers a poor experience and impacts customer satisfaction with our products, particularly if users do not know that their software is non-genuine."

    Since it's byte for byte identical whether it's "counterfeit" or "real", what does that say about Windows 7?

    1. Re:What does that say about the product? by Anonymous Coward · · Score: 5, Interesting

      Genuine windows was something dreamt up in the marketing department, but the theory is that "counterfeit" copies are virus ridden.

      Basically this just isn't the case, and VLK editions are much nicer to use because of the lack of activation.
      Windows XP 64 was especially awesome because it escaped Microsoft's focus on crappy anti-piracy bloat such as WGA, since it wasn't such a main stream OS. I've never had compatibility problems, so for me, pirated XP64 is the best MS OS ever.

    2. Re:What does that say about the product? by Captain+Spam · · Score: 5, Funny

      "You see, when counterfeit software shows up in the hands of some unlucky customer, Big Louie, an associate of ours, shows up as well. After a spirited discussion of the matter with said customer, Big Louie tells us that the customer does not approve of the resulting experience counterfeit software brings and much prefers the experience of genuine software, wherein Big Louie does not intervene."

      --
      Demanding constant attention will only lead to attention.
    3. Re:What does that say about the product? by egr · · Score: 5, Insightful

      That's actually one of the main reasons why I still use XP on all of my computers, though I have access to free windows vista and xp through the school and even have genuine copies of XP, I still prefer pirated VLK. Activation is just a such pain in the ass, if you reinstall or just like to run multiply copies of system in virtual environment.

    4. Re:What does that say about the product? by lukas84 · · Score: 5, Informative

      You're wrong. Non-genuine versions of Windows will still receive critical updates (including security updates).

      However: Only through Auto-Update - you will not be able to access the Windows Update website and select the fixes you want to install.

  3. The interests of customers? by Jeremi · · Score: 5, Informative

    it says are designed to protect the interests of customers

    Hahahaha!

    --


    I don't care if it's 90,000 hectares. That lake was not my doing.
    1. Re:The interests of customers? by kilo242 · · Score: 5, Insightful
      Also,

      " Williams gave the example of one piracy exploit that caused more than a million reported system crashes on machines running non-genuine Windows Vista before Microsoft was able to resolve it."

      Versus the two million crashes on machines running genuine Windows Vista?

  4. Hasn't MS learned *anything* over the years? by Smidge207 · · Score: 5, Funny

    It's amazing that after all this time Microsoft still believe they can win the fight against piracy. As long as there is someone that builds anti-piracy measures in there will be people willing to hack around and take them out. Equal and opposite forces. Look at the iPhone for example; it took very little time for people with no previous knowledge of the device to have a working solution for jailbreaking the phone and installing pirated apps. MS needs to come up with viable solutions instead of crippling the user's experience.

    Oh, shit, that's right, we're talking about Microsoft. Never mind; carry on with Ubuntu installs. ;-)

    =Smidge=

    --
    Is it just my observation, or is eldavojohn an idiot?
    1. Re:Hasn't MS learned *anything* over the years? by QuantumRiff · · Score: 5, Interesting

      As a user of an OS that is actually zero cost, I would love to see MS actually enforce piracy protections effectively. That is one way to grow linux use. Once people figure out they can no longer "borrow" their buddies disk, they will start looking for alternatives.. and really, you don't even have to be 100% successful. If you make the process difficult enough, people will give up!

      --

      What are we going to do tonight Brain?
    2. Re:Hasn't MS learned *anything* over the years? by MikeUW · · Score: 5, Funny

      If you make the process difficult enough, people will give up!

      Sounds like the first few times I tried to switch to Linux.

      *ducks*

  5. +5, Funny to Microsoft by earlymon · · Score: 5, Insightful

    ...it says are designed to protect the interests of customers. Under the new regime users will be expected to validate their software in a much more precise way than before... Windows 7 will make it harder to ignore repeated messages.

    That's it - I cannot top that - I can't even try.

    --
    Pathological kinda promises Path + Logical - but instead, you get stuck with pathetic.
  6. This is just precious... by Aphoxema · · Score: 5, Interesting

    Any code made by someone can be broken by someone.

    Some consumers have already realized they don't have to put up with this bullshit, I hope more do every day.

    --
    "Most people, I think, don't even know what a rootkit is, so why should they care about it?"
  7. Re:Really? by plover · · Score: 5, Insightful

    One of the biggest sources of piracy Microsoft is trying to clamp down on is the local "Joe's Computer Hut"-type shop. Joe puts together motherboards and chips and sells $300 computers, including Windows. But what Joe's customers don't realize is that Joe is installing pirated copies. WGA, for all its nasty ills, is supposed to provide a way to find out if your copy of Windows is really genuine. (Of course if it's not, you're completely screwed, unless you agree to help Microsoft bust Joe for piracy.)

    --
    John
  8. Fine by dedazo · · Score: 5, Insightful

    As long as this doesn't victimize legitimate users. That's where the whole anti-piracy thing usually breaks down.

    --
    Web2.0: I love when people Flickr my cuil and digg my boingboing until my google is reddit and I start to yahoo
  9. What about all of the false-negatives?!? by jtownatpunk.net · · Score: 5, Interesting

    "Williams gave the example of one piracy exploit that caused more than a million reported system crashes on machines running non-genuine Windows Vista before Microsoft was able to resolve it."

    WTF do you care what happens to people running pirated copies? Why don't you tell us about all of the times WGA has screwed up legitimate installations with false positives? I've actually had to "hack" a few falsely tagged installations so they'd run until I had time to go through the hassle of getting my system re-legitimized. And I don't maintain that many windows systems. I can only imagine the shitstorm that could be caused in a company with thousands of identical systems that, through some quirk, got nailed with a false positive from WGA.

    WGA does absolutely nothing to protect legitimate consumers. Nothing. The only thing WGA can do to any specific installation is disable it. It can't ENHANCE or IMPROVE the system in any way.

  10. Re:Really? by Applekid · · Score: 5, Insightful

    Given how hard it is to compete with Dell and HP, I can see smaller system builders wanting to give in to the temptation of not paying the microsoft tax and using the savings to put a pirate version of Windows to make a more attractive price point. Of course, they could put a free OS on it but that would only further enforce that they sell machines that "aren't like the big boy's".

    --
    More Twoson than Cupertino
  11. "protect the interests of customers" by iamacat · · Score: 5, Insightful

    Do what you have to to protect your bottom line, but do not bullshit like this. Customer interests would be equally served with an unobtrusive alert that would let them know that the software is probably counterfeit but not interfere with their work.

    Although, I doubt it will really help MS financially. Everyone else is moving away from DRM - think of iTunes - and throughout the history of commercial software, most successful companies were the ones that stayed away from parallel port dongles, non-standard floppy formats or entering "word 6 on line 5 on page 15 of game manual". This included Microsoft until a few years back.

    Besides most of their profit comes from OEMs and business users. Neither group is likely to use counterfeit software. On the other hand, they will be royally pissed off if this affects even 0.01% of their users.

    1. Re:"protect the interests of customers" by tepples · · Score: 5, Insightful

      throughout the history of commercial software, most successful companies were the ones that stayed away from parallel port dongles, non-standard floppy formats or entering "word 6 on line 5 on page 15 of game manual".

      And guess what all major video game consoles use? Non-standard disc formats.

  12. Re:Really? by socrplayr813 · · Score: 5, Informative

    Actually, I've seen it quite a bit. Usually what happens is a non-techy person will ask the neighbor kid to fix their computer. The neighbor kid puts on a pirated version because of laziness, anti-MS feelings, lack of a product key, etc. The non-techy person doesn't know the difference and never does manual updates, so they don't find out until WGA tells them.

    --
    The confidence of ignorance will always overcome the indecision of knowledge.
  13. Is he speaking English or New Speak? by Distan · · Score: 5, Insightful

    The words all make sense by themselves, but collectively it is like he is trying to redefine every word he uses.

    > "Consumers face potential identity theft, system failures and unrecoverable data loss,"

    That isn't a consequence of piracy. It may be the consequence of malware, spyware, worms, or viruses, but you can't blame piracy for any of that.

    > "Customers want to know that they are using the genuine high-quality Microsoft product they paid for, and they want to know that their systems are more secure and that their software does not contain malicious code"

    What about customers who want to use Microsoft products without paying for them at all. Not to defend them, but that is what we are talking about when we discuss piracy. If someone takes a "genuine" copy of Windows and disables your license validation code, what does that have to do with making their system more or less secure and what does it have to do with malicious code. If anything, a hacked copy of Windows may be more secure and less malicious because it isn't "phoning home" to Microsoft.

    > "We see many cases of customers who wanted to buy genuine software and believed they did, only to find out later that they were victims of software piracy."

    Wow. This one just made my head hurt. They are completely trying to redefine victim here. That's like calling a bank robber the victim of his crime because he stubbed his toe running out of the bank.

    I guess I'm supposed to read all the above and think that Microsoft is acting benevolently to make sure no malicious code has been inserted into the operating system at install time. If that was really some sort of crisis that needed to be solved, they could simply ship install CDs with known signatures and provide a mechanism for checking those signature. Problem solved with no need for checking hardware configurations, issuing serial numbers, tracking activations, etc.

    What a bunch of asshats.

  14. but it's now WAT instead of WGA by ILikeRed · · Score: 5, Informative

    Oh, you mean like that time that the Massive Microsoft WGA meltdown fingered legit Vista and XP owners as pirates?

    Lot's of fun I think - but since Microsoft is changing the name from WGA to WAT you should trust them to put the kill switch in your computer ;-)

    I'm so happy I can do all my computing without having anyone's kill switch in my computer... sorry was I gloating?

    --
    I have come to a conclusion that one useless man is a shame, two is a law firm, and three or more is a congress -J Adams
    1. Re:but it's now WAT instead of WGA by Amazing+Quantum+Man · · Score: 5, Funny

      Soon they will rename it as "*The* Windows Activation Technologies", at which point it will be known as TWAT.

      --
      Fascism starts when the efficiency of the government becomes more important than the rights of the people.
  15. Re:Really? by Jamie's+Nightmare · · Score: 5, Informative

    One of the biggest sources of piracy Microsoft is trying to clamp down on is the local "Joe's Computer Hut"-type shop. Joe puts together motherboards and chips and sells $300 computers, including Windows. But what Joe's customers don't realize is that Joe is installing pirated copies.

    And I used to work for one. I took a job in Florida working for a company (AVC Concepts of Bradenton, Florida. Now defunct.) that did just that. The owner sold computers with pirated copies of Windows XP installed. Around this time in 2006, Microsoft started to distribute WGA. Needless to say, we got calls from customers who's machines were flagged running pirated copies. It was my job to pick these machines up, bring them back to the shop and replace the pirated OS with a legitimate copy.

    My boss instructed me to lie to customers and tell them that they had a valid copy, but that Microsoft's own Windows Genuine Advantage was fouled up. Blame Microsoft. It's an easy excuse that customers easily accept without much fuss.

    --
    "When you see a unixer brainwashed beyond saving, kick him out of the door." - Xah Lee