Trademarks Considered Harmful To Open Source
An anonymous reader touts a blog posting up at PC World titled "Trademarks: The Hidden Menace." Keir Thomas asks why open source advocates are keen to suggest patent and copyright reform, yet completely ignore the issue of trademarks, which can be just as corrosive to the freedom that open source projects strive to embody. "Even within the Linux community, trademarking can be used as obstructively as copyright and patenting to further business ends. ... Is this how open source is supposed to work? Restricted redistribution? Tight control on who can compile software and still be able to call it by its proper name? ... Trademarking is almost totally incompatible with the essential freedom offered by open source. Trademarking is a way of severely limiting all activity on a particular product to that which you approve of. ... If an open source company embraces trademarks then it embraces this philosophy. On the one hand it advocates freedom, and [on] the other it takes it away."
DRM and copyright protect stuff, technology or data or ideas. Trademark, on the other hand protects a name, an identity.
Kleenex has not been the only brand of facial tissues for a very long time, the name is protected but not the concept. RedHat and CentOS, as already mentioned, are a perfect example of this working, the name RedHat is protected but the open source code is not.
Brand means more in some cases and than in others, as consumers and techies are at times very brand loyal. But when things become commodity items, consumers look less at brand than function, need, and appeal.
Trademarks are meant to protect the origin of a commercial good. This allows consumers to recognize a product and remember its quality or lack thereof. It's necessary to have trademarks in open source software. Imagine if anyone could create a browser and call it Firefox. Mozilla Firefox is going to get stomped down by "forks" that introduce all sorts of spyware in the source code. Without the protection of trademarks, Mozilla would have to sit idly by as its market share gets split up.
A NYC lawyer blogs. http://www.chuangblog.com/
rolfwind writes: Imagine "Windows 7 integrated with Microsoft's new browser Firefox!"
You don;t have to imagine: this is what Microsoft already tried with Java, extending it with MS-only functionality. Only the trademark agreement with Sun protected Java uses from embrace, extend and extinguish. MS had to start an entire new language project in order to copy Java, and give it a new name thus losing name recognition.
MS fanboys use C#: everyone else uses Java, unextended and unextinguished. Now if they'd just add apply... (;-))
--dave
davecb@spamcop.net