SGI Lives On, In Name At Least

Hugh Pickens writes "In a surprise corporate move, after Rackable Systems received bankruptcy court approval on April 30 to close its purchase of SGI, the company announced on Monday that the deal had closed and that the combined company would be called SGI — short for Silicon Graphics International instead of the original Silicon Graphics Inc. The revival of the SGI brand will certainly please people in Silicon Valley with a historical bent, as SGI has been one of the area's true icons. However, some consider this a curious turn of events, considering that Rackable has come to represent the new guard in the server market, while SGI has struggled for years. Executives hope the name change will help it expand its business overseas, where SGI is a better-known brand. The new SGI will also continue to develop and support the high-performance computing systems that Silicon Graphics was known for, says Rackable's president and CEO. 'There should be no disruption to Silicon Graphics customers.'"

Comments

Didn't Caldera do something similar with SCO?

[jimicus]

Let's see - Caldera bought the remains of SCO, rebranded themselves SCO and tried to carry on with SCOs business model - which had already been shown to be at deaths' door as it was.

Sounds very similar. What next? SGI sues everyone who uses Linux?

Customer awareness

[BESTouff]

'There should be no disruption to Silicon Graphics customers'.

Yes. Both of you.

Logo usage

[Xargle]

I like this: http://www.rackable.com/sgi/sgi_logo_guidelines6.pdf ...extremely specific usage and typesetting guidelines for the new logo which are then comprehensively broken by the last page of the same document :)

BRING BACK THE CHROME CUBE LOGO

[Philip K Dickhead]

Seriously. That's all we really want. Chrome cube on a purple case.

Re:SGI Logo

[Mr. Roadkill]

I would pry the logos off of the SGI rackmount servers. My dell at work was an SGI after that

Soon as I get around to scrapping one of the E250 servers at work, my car is becoming a Sun. I've got an Alphaserver carcass somewhere in the server room, so it might even become a Digital tomorrow.

Suggestion: Silicon Racks

[berbo]

That might get peoples attention.

Re:SGI Logo

[Lumpy]

My daughters Geo metro turned into a DELL powergeo

I removed the big 3" DELL badges from the racks and bolted them in pace of the Geo ones on her car.. She get's strange comments from classmates all the time.