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Polaroid Lovers Try To Revive Its Instant Film

Posted by kdawson on from the dust-off-the-sx-70 dept.

Maximum Prophet nods a NY Times piece on a Dutch group living the retro dream: they are trying to bring back Polaroid film. This group has the machinery to make the film packs, but needs to recreate the chemicals. Polaroid Inc. stopping making the specialized chemicals years ago, after having stockpiled what they would need for their last production runs. "They want to recast an outdated production process in an abandoned Polaroid factory for an age that has fallen for digital pictures because they think people still have room in their hearts for retro photography that eschews airbrushing or Photoshop. 'This project is about building a very interesting business to last for at least another decade,' said Florian Kaps, the Austrian entrepreneur behind the effort [in Enschede, The Netherlands]. 'It is about the importance of analog aspects in a more and more digital world. ... If everyone runs in one direction [i.e. digital photography], it creates a niche market in the other.'"

2 of 443 comments (clear)

  1. They're called digital cameras by Admodieus · · Score: 5, Insightful

    Part of the advantage of instant film was being able to see how the picture was that instant, thus giving you the ability to retake the picture if you weren't satisfied. Digital cameras, with their screens and additional features, do the same job but do it even better. There's no need for instant film anymore.

    --
    "It's a reverse vampire...they....they crave the sun!"
  2. Good Idea by stonecutter2 · · Score: 5, Insightful

    Although the trend is toward easy digital transferring of images, they're usually not that great if taken with cell phones, and digital cameras require an intermediate step to get it to a computer. I remember the days of taking Polaroids of friends, and snapping several so everyone got one. I'm not even sure that most younger folks these days would have even seen a Polaroid "insta-matic" but I bet they'd get a real kick out of them if they did. It was kind of special that you got to shoot the picture and develop it and instantly pass it along/share it with others. I hope they can figure out the chemical process necessary to recreate the film, but maybe Kodak could be persuaded to license the formula to the new manufacturer?