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Polaroid Lovers Try To Revive Its Instant Film

Maximum Prophet nods a NY Times piece on a Dutch group living the retro dream: they are trying to bring back Polaroid film. This group has the machinery to make the film packs, but needs to recreate the chemicals. Polaroid Inc. stopping making the specialized chemicals years ago, after having stockpiled what they would need for their last production runs. "They want to recast an outdated production process in an abandoned Polaroid factory for an age that has fallen for digital pictures because they think people still have room in their hearts for retro photography that eschews airbrushing or Photoshop. 'This project is about building a very interesting business to last for at least another decade,' said Florian Kaps, the Austrian entrepreneur behind the effort [in Enschede, The Netherlands]. 'It is about the importance of analog aspects in a more and more digital world. ... If everyone runs in one direction [i.e. digital photography], it creates a niche market in the other.'"

2 of 443 comments (clear)

  1. Huh? by b+laurienti · · Score: 0, Redundant

    Digital is no good to take a picture of first post anymore?

  2. Re:Digital Retro? by twidarkling · · Score: 0, Redundant

    As the other pointed out, that's existed for ages, but what's more, there's ones like that which you can just hook the camera directly to, and print from it without a computer.

    I prefer the idea you were alluding to with this bit:

    Have a Digital Camera, that takes AND STORES pictures, just like they do today, but have an OPTION to spit out an Instant Picture as well?

    Basically, combine a digital and polaroid camera. Take the picture, have it show up on a screen, and ask if you want to (s)ave, (p)rint, (d)elete? And you can save it, then go back to it on the screen, and print multiple copies right then and there. I can't imagine that this wouldn't have a market. People would love to be able to crank out 3 or 4 copies of a photo right then and there, and then go home and throw it up on facebook, all on their own.

    --
    Canada: The US's more awesome sibling.