Polaroid Lovers Try To Revive Its Instant Film

Maximum Prophet nods a NY Times piece on a Dutch group living the retro dream: they are trying to bring back Polaroid film. This group has the machinery to make the film packs, but needs to recreate the chemicals. Polaroid Inc. stopping making the specialized chemicals years ago, after having stockpiled what they would need for their last production runs. "They want to recast an outdated production process in an abandoned Polaroid factory for an age that has fallen for digital pictures because they think people still have room in their hearts for retro photography that eschews airbrushing or Photoshop. 'This project is about building a very interesting business to last for at least another decade,' said Florian Kaps, the Austrian entrepreneur behind the effort [in Enschede, The Netherlands]. 'It is about the importance of analog aspects in a more and more digital world. ... If everyone runs in one direction [i.e. digital photography], it creates a niche market in the other.'"

Comments

They're called digital cameras

[Admodieus]

Part of the advantage of instant film was being able to see how the picture was that instant, thus giving you the ability to retake the picture if you weren't satisfied. Digital cameras, with their screens and additional features, do the same job but do it even better. There's no need for instant film anymore.

Re:They're called digital cameras

[stonecutter2]

A piece of instant film could be handed directly over to a friend or relative without further hassle. Digital cameras still require you to take the time to get to a computer and do something with the picture via the memory card or the camera itself. Instant sharing isn't as simple or direct as snapping the picture and handing it to someone, like with a Polaroid. Although being able to see if it was a "bad picture" was also handy, I think the coolest thing was the instant gratification factor that digital cameras still don't quite possess.

Re:They're called digital cameras

[Jmanamj]

also, keep in mind that you may need a physical photograph that is instantly available in case you need to write something important on it that you might forget because you have a memory condition.

Did i tell you about my memory condition?

Re:They're called digital cameras

[alvinrod]

There's no need for horse-drawn carriages either, given that cars are a quicker and more energy efficient means of conveyance, but there are always a few hapless romantics who like to see the world as it once was.

As long as there's a demand for something, no matter how silly it might seem, someone will supply it.

Re:They're called digital cameras

[twidarkling]

Do you also have many tattoos, telling you about important information?

Re:They're called digital cameras

[Razalhague]

Already exists.

Re:They're called digital cameras

[Anonymous Coward]

Did i tell you about my memory condition?

My grandfather was diagnosed with Alzheimer's and cancer. Upon receiving this news he said "Well, at least it's not cancer!"

Re:They're called digital cameras

[Shakrai]

There's no need for horse-drawn carriages either, given that cars are a quicker and more energy efficient means of conveyance

How is hauling >1,000 pounds of steel with an engine that has a thermal efficiency rating of <50% more energy efficient than a lightweight carriage drawn by an animal?

Re:They're called digital cameras

[Psyborgue]

The problem is the cheap camera, not the film or process. You can get polaroid backs for all sorts of cameras which provide pretty high quality prints. Consider that the negative is the printing surface, so there is no enlargment.

Re:They're called digital cameras

[Abreu]

Pay for the stables and the feed for a couple of horses and then talk about "efficiency"

Re:They're called digital cameras

[mattmacf]

I don't think anybody really understands the reason Polaroid is still a popular medium. I'll give you a hint, it's got nothing to do with any of the bloody technical aspects of the film. It's not about megapixels or instant gratification. More than anything, Polaroids have a quirkiness and charm to them that isn't reproduced by anything else.

I'm a hobbyist photographer and even though most of my gear is digital, there's something to be said for some of the old school methods. Every once in a while I'll go out on a nice day and run a roll or two of slide film through my camera. Generally I'll take just one prime lens out for the afternoon and I won't finish until I'm out of film. Send the film out for development, wait several days, and get back about 98% crap. There's no cloning, airbrushing, leveling or curving. The exposure has to be spot on or it'll turn our too dark to see through or virtually transparent. Why do I do this? The one or two keepers you do get are something special. The tonal range, the color saturation: there's nothing digital that can compete.

Polaroids are even neater. Sure you can get functionally the same thing with any consumer point and shoot digital camera (take picture, check LCD, print later), but in comparison, the images you get can only be described as bland and mechanical. Not to mention watching your picture develop almost magically as you shake it. It's a great date idea too if you can find the equipment. Unfortunately, the film is now prohibitively expensive for shooting casually.

There are still enthusiasts who scour ebay only for long-expired Polaroids because of the unique color shifts that they give. There's also unexpired film still selling on ebay for well over $1/exposure. That's for a 3" square image that's got virtually no redeeming technical qualities to it. Again, there's NOTHING digital that compares.

It may sound hokey, but TFA puts it pretty bluntly:

âoeIt used to be something you use for a lighting test,â Ms. Bukowska said. âoeNow it is the art itself.â

Re:They're called digital cameras

[camperdave]

No, my equation was in response to the remark that a car is more energy efficient than a horse drawn carriage.

It all depends on the parameters under which you measure it, though. At 10-15 mph, a horse is probably much more efficient. But what about at 55mph? What about after travelling for 150 miles? Can a horse draw a carriage at speed for three hours? Besides, muscle is only 14-27% efficient, so it's likely that there are cars that are more efficient than a horse drawn carriage, even at horse attainable speeds and distances.

Tag?

[gubers33]

Can someone please explain why porn is one of the tags on this story? Retro pictures for retro porn?

Re:Tag?

[sexconker]

Amateur pornographers often used Polaroids to avoid having to develop their film at a store.

Especially useful for test shots with new models/actors. Decent enough results, you don't have to worry about the photomat guy making extra copies and selling them, a lot more cost-effective than contracting out to a more trusted source for developing (since most photos will be trashed / paper clipped to an application for a pro photo/film shoot), and a lot easier to say "here are all the photos" when you land a contract / the model/actor bails out.

Also useful if it's pics of you and your significant others that you don't intend to sell/distribute, and of course, for anything that is super freaky, borderline illegal, or illegal.

Good Idea

[stonecutter2]

Although the trend is toward easy digital transferring of images, they're usually not that great if taken with cell phones, and digital cameras require an intermediate step to get it to a computer. I remember the days of taking Polaroids of friends, and snapping several so everyone got one. I'm not even sure that most younger folks these days would have even seen a Polaroid "insta-matic" but I bet they'd get a real kick out of them if they did. It was kind of special that you got to shoot the picture and develop it and instantly pass it along/share it with others. I hope they can figure out the chemical process necessary to recreate the film, but maybe Kodak could be persuaded to license the formula to the new manufacturer?

Re:Digital Retro?

[harryandthehenderson]

If I were Polaroid, I'd make a system for printing Digital Photos to REAL photo paper, and not using crappy Inkjet or Color Laser, for the home market.

You mean like this product that's been around for years?

Polaroid appeal

[CherniyVolk]

I always viewed Polaroid cameras as being, to be elegant and frank, ghetto.

But, they do have a unique visual aesthetic, it's not just the bold white border and the thick bottom border that gives it away. Nor the glassy sheen over the picture itself. There is something about a Polaroid shot, that makes the picture undoubtedly Polaroid nearly every time. It looks like a ghetto shot, but in this day and age with free artists and artistic expression on a free internet, maybe some of the guys at Deviant Art can do some very very nice retro art using Polaroid shots.

I'm certain of it. Just as certain as "indie" films with their similar low-budget feel gives off a certain appeal to their films. Like Tarantino(sp?) films feel low-budget until Bruce Willis appears before the camera (like he isn't getting paid right?).

My only suggestion to this business endeavor... give the artists a larger sample. Original Polaroid shots were stamp size squares, almost every one of them have some part of the primary subject being clipped by the boundaries. A wide aspect ratio shot, on Polaroid, I think would be very awesome.

Hell, I might even be interested, even though I'm not an artist. Also, maybe an electronic means to get that Polaroid shot, into digital form from the camera itself would be sexy. Afterall, no matter the intentions of the visual artist, it's destined to be digitized eventually. (Rembrandt probably never imagined his work would be digitized yet it has been.)

ObSteveMartin

[Quiet_Desperation]

but there are always a few hapless romantics who like to see the world as it once was.

An arctic region covered with ice.

Re:Digital Retro?

[Yvan256]

Wow, I knew companies were quick to bring new products to market, but 3 minutes later and it's already available on amazon?

Polaroid, color me impressed!

Tattoos for memory restoration

[Benanov]

"Don't trust the skull."

Re:No, probably not

[Itninja]

I don't know man....the rise of the CD has rekindled a love for vinyl LPs. The Fred Meyer in my town even has a small section dedicated to /new/ vinyl. And I am sure there was a niche market created for horse buggy makers after the rise of the automobile.

Large format photography

[Estanislao Mart�nez]

Polaroids can still be useful for previewing exposures in large-format photography, which is still a film world. They simply don't make 4x5" digital sensors, period.

Using a digital camera to take a test shot can be useful in the same situation, but that means using a separate camera, from a slightly different angle, potentially different field of view, etc.

Re:Large format photography

[VVrath]

You can get a Polaroid back for medium/large format cameras that allows you to load an unexposed Polaroid in place of the usual film negative. If you use a Polaroid with the same film speed, you can keep the aperture and shutter lengths unchanged and see a pretty good preview of how the final image will be exposed.

Re:No, probably not

[zarkill]

But you see, the point is that someone still DOES make horse buggies. People still go to Central Park to ride the buggies, and SOMEONE has to create them.

That's the great thing about a niche market - if you're the only one in a certain business, be it horse buggies or resurrecting Polaroid film, you might very well be able to get enough customers who are interested in your product to stay in business.

If they think that enough people still find the old-school Polaroid film appealing, then they'd be stupid NOT to take their money, since no one else wants to.

Other purposes: scientific devices

[getuid()]

Right now (as in: this very moment) I'm using an x-ray Laue diffraction machine to orient a set of crystals at a given angle. The machine is probably 30 years old, but other than that, it works just great.

This step is crucial in order to permit further experiments I need to do. The problem: I still have approximately about 60 instant-films from Polaroid left ("Type 57" or "Type 53"). But they are discontinued, so when they're gone, there will be none. It's very difficult to get these (actually, it took me more than 6 months of waiting time to get 160 of them), and the only option is to buy another Laue diffraction machine to replace the one we have, which is probably going to cost something with 5 trainling zeros.

Now if somebody was to take over production of "Polaroid Type 57" instant films (they are used for instant photography aswell), that'd solve the problem without us having to spend several hundres of thounsands of euros.

The "normal" polaroid pictures (i.e. those a mere mortal used to take during a holiday) are not exatcly the same as Type 57, but I'll go on a limb here and assert the technology required to manufacture them is similar... so I, for one, welcome our new retro-acting, Polaroid-instant-film-manufacturing overlords :-)

Re:No, probably not

[blhack]

we're talking about a new technology that's made the old technology completely obsolete.

In other words:

"I personally find this technology to be STOOPID! The huge hordes of people that still want it are equally STOOPID and we should ignore any opportunities to fulfill a demand because the demand is STOOPID and I disgree with it!"

Is that about right?

(hint: if I could get a Polaroid and the film for it at target, I would)
(bonus: I shoot digital all day long [like it's my job{oh wait, it IS my job!}])

Best Halloween Costume Ever.

[DarthVain]

Saw at bar.

One guy dressed up as Pinocchio, was really well done.

His buddy dressed up as the guy from Memento with a short sleeved white shirt, and black maker tattoos all over his arms and what you could see of his chest.

In the front shirt pocket of his shirt was a photo of his buddy dressed up at Pinocchio.

On the back he had written: "Don't believe his lies!"

Fscking Brilliant! :)

Hello? It's about ART not TECH...

[kaizendojo]

The reasoning behind this has nothing to do with efficiency, quality, etc. it's about artistic sensibility. For the same reason people love the fixed focus Lomo Cameras. Many of these photos are slightly blurry, over saturated and many of them hang in galleries and museums or are featured in priceless private collections. Poloroid film has a similar quality to it and can be quite effective in the right hands. It tends to shift to red and yellow casts which endow the subject with an instant retro look and feel.

Sorry, but some times, technology ISN'T the most important consideration. I own about 4 of the old bellows rangefinder models and would love to see film become available for them. Right now they are just art/conversation pieces; I imagine if I could CREATE art pieces using them, it would be invigorating. Not being able to "fix it in the mix" with Photoshop would force me to work harder in composition and choice of subject at the time of the shot.

Missing In Action: The Giant Polaroid

[mpapet]

Few of you probably know of the giant portrait camera(s) Polaroid built many years ago but I'm sure you have viewed images taken from them. This is probably the last, good, niche for the instant film process. I will stay consistent to my retro-digital geek cred and inform the ignorant that digital capture lacks cinematic quality. In 10 words or less, flesh tones+lighting reproduction are not as appealing and generally impossible to reproduce.

http://www.bwphotopro.com/Site/Trausch.html

I imagine in about a decade a 'brilliant' photographer will 'discover' the cinematic qualities of film after the average consumer is already used to mega-pixel digital cameras and low-res output devices producing cartoon-like images.

They should abandon their small camera dream and go giant format. I know it sounds crazy, but the artist set will demand it when they see a great print that can't possibly be had in the same amount of time with digital. High-quality opticskk are most likely to be available at the giant-size too.

That's my lunatic rant for the day.

Re:Duh?

[Dogtanian]

"If everyone runs in one direction [i.e. digital photography], it creates a niche market in the other."

Uh, no, not if EVERYONE runs in one direction.

You're being wilfully pedantic. Large corporations whose business models revolve around the mass market will often stop supporting a field when "everyone" (read; the vast majority of people) leaves it. While they may not be interested in serving the small number of remaining users, smaller businesses more focused on niches may be perfectly capable of making decent money from them.

Either way, it's pretty much a retarded business decision. [snip]

Your opinion of why Polaroid sucks might or might not be true, but has no bearing on whether or not it's a "retarded business decision". If it's clear that they can get enough nostalgics (stupid or otherwise) to buy it that they'll make a nice profit, then it's not a "retarded business decision".

That is business.