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Zune HD Unveiled, Set For Fall Release
Several readers have written to mention that Microsoft has confirmed and unveiled the Zune HD. It has a "3.3-inch, 480 x 272 OLED capacitive touchscreen display, built-in HD Radio receiver, HD output," and it makes use of multi-touch input. More details will be forthcoming at E3, including how the device interacts with Xbox Live. Reader johnjaydk notes a PCWorld article that asks whether the Zune HD will be capable of competing with the iPod Touch. Quoting: "... the real competition between the Zune HD and the iPod Touch will come down to software. The new Zune will be based on a custom version of Windows CE, while the iPod Touch runs on the already popular iPhone platform, for which thousands of applications are available."
I first read that title as "Zune HD Unveiled, Set For Fail Release"
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Zunes are also finally coming to Europe as well, which marks the first time Microsoft has announced the US exclusivity on the Zune is being dropped. Understandably, the US press has perhaps overlooked this fact, but if you live here in Europe, it's possibly bigger news than the Zune HD being announced.
With specs like that, I'm curious as to what their target demographic is? Apple already tied up the young, hip and ignorant. iRiver owns the cheap and techy. All that's left is the old and confused.
The Zune is like the Go-Bots of digital media players. It's what your grandmother will buy you for your birthday, knowing you like that "music thing"
The hardware is pretty good looking(though the screen resolution is a bit of a WTF? in this day and age). My primary concern would be browser related. Mobile IE is a worthless unforgivable pustule on the ass of mankind. Since it isn't on x86, it doesn't even have the "compatible with every last weirdo activeX control and embedded horror" angle going for it. Unless MS has made extraordinary enhancements, they might as well not bother.
Hopefully it will be compatible with Opera or other third party browsers.
I believe the point is that while it is called "WinCE" any software labeled as "WinCE compatible" won't be compatible with this device, much like "PlaysForSure" on music guaranteed that it wouldn't.
Q: What do you call a bunch of Zunes?
A: Overstock
Microsoft is late to the party. When the iPod first started gaining traction, Microsoft should have answered it not with a "I have one too!" response, but with a ten-up (as opposed to a one-up) on them.
Microsoft has an abundance of machines available from which they could have built their Windows CE "pocket entertainment system" long ago. The hardware technology was available long ago. Why they didn't do long ago what they are doing today is a mystery but I suspect it may have something to do with the same mentality behind the movie industry -- truly original works are deemed too risky so let other people take the risks and then we'll just make copies of whatever is successful. (How many "super hero" movies have there been in the past 6-7 years? It's ridiculous!) In any case, my point is that Microsoft could have done this long ago and probably SHOULD have done this long ago. "Finally getting it's act together?" Hardly. More like "Finally putting their tools to use."
I've never understood this business strategy. I don't see any intrinsic reason why Microsoft should seek to enter every possible technology market and leverage its enormous financial power and resources to do so.
They know Zune is a failed business venture. As a product, the Zune is unable to compete with the iPod on any meaningful level. And Microsoft management knows this. Yet they persist, not out of some altruistic desire to encourage competition, but because the executives (read: Ballmer) have too much hubris to concede that Apple has done something remarkable. They have succeeded in revolutionizing the portable media device. And with the iPhone, Apple has created nothing less than an integrated portable computing/communications/multimedia solution that is as stylish as it is easy to use. Is it perfect? Hardly. Was it the first to use each of its component technologies? No. But it is indisputable that it broke new ground by combining all these features into a single, easy-to-use device. And the only ones who still refuse to admit this are those who are aligned with Ballmer's distorted view of reality.
I have a healthy appreciation for the competition--Google (Android), RIM (Blackberry), Palm (Pre), Nokia (N9x), and yes, even Microsoft (Zune/Windows Mobile). It's important that these guys are around to keep Apple on its toes. But let's not fool ourselves into believing that these are the good guys for fostering that competition. If they were truly good, they would have recognized the importance of innovating beyond what they see in Apple's offerings, rather than simply trying to make a comparable product. Where was their vision before Apple dominated the field? No, they were too busy being complacent. We saw tiny, incremental changes in the mobile device market for years until the iPhone blew everyone away. The same was true of the pre-iPod MP3 market. Apple lit a fire under their collective asses and now hardware manufacturers are going nuts trying to make the next "iPod/iPhone/iWhatever" killer.
The Zune will never be successful as long as it is deprived of a true vision. It isn't enough to mimic another device or its success. That's what Microsoft does not understand. They never have understood what makes a product work. The ubiquity of their bread-and-butter Windows has brought them enormous financial success and market share, but with that it has brought laziness and sloppy management. They can afford to push out half-assed products. Windows will still be there to keep the money coming in. They don't have to be hungry, visionary, or risk-taking, like Apple has had to be for decades. They've made some real blunders (G4 cube, 20th Anniversary Mac, the Lisa, Mac OS licensing, Centris/Quadra/Performa bloated product line,... I could go on but I think you get the point). But they have had enormous successes as well. Microsoft could make Zune amazing. Any company could, given that much money and talent. But that's not what they really want. They don't want to make something better than an iPhone or an iPod. They want to make something just good enough superficially, with as little attention to detail as possible, just so they can say they have some market penetration.
Microsoft has not wanted to make a better 'something' for DECADES. When a company stops caring about providing the best possible user experience, I stop caring about that company's products.