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Microsoft Rebrands Live Search As "Bing"

Posted by timothy on from the after-sherlock-holmes'-more-obscure-brother dept.

JacobSteelsmith writes "Microsoft is attempting to re-brand its Live Search, also known as Kumo. Bing, as it's known, is another attempt by Microsoft to lure consumers away from Internet search leaders such as Google. Microsoft has posted a quarterly loss in its online advertising business, compared to Google's sales, $4.7 billion in the first quarter. According to the Live Search blog, Bing goes 'beyond the traditional search engines to help you make faster, more informed decisions' by combining a 'great search engine' with organized results. It also adds unique tools to help the user make important decisions. It is being touted as a 'decision engine.'"

5 of 443 comments (clear)

  1. Re:We use the search engine that goes bing! by Kaki+Nix+Sain · · Score: 3, Informative

    Here is the link for you. http://www.youtube.com/watch?v=arCITMfxvEc

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    (C) Kaki Sain, 2011. By reading this, you have illegally copied my property to your brain.

  2. cashback? by Reality+Master+201 · · Score: 4, Informative

    According to the Why Bing page:

    And features like cashback, where we actually give you money back on great products, and
    Price Predictor, which actually tells you when to buy an airline ticket in order to help get you
    the best price -- help you make smarter decisions, and put money back in your pocket.

    The price predictor thing sound kinda cool (though pretty easy to clone).

    But giving money back on "great products?" Is that like discounts on MS software, or some other silly gimmick? Smells faintly like desperation, that does. I guess we'll see.

  3. What's going on by Phroggy · · Score: 4, Informative

    I'm a little confused, but as best I can figure out:

    Microsoft is developing a new search engine that will replace Live Search. The new engine was going to be called Kumo, but they've decided to call it Bing instead. It's still in development and not yet available to the public, but eventually it will be online at bing.com. Presumably, once Bing launches, live.com will redirect there. The search field on msn.com (which most IE users have set as their home page) will redirect there too.

    Since the new engine isn't available to the public and most people weren't aware that it was going to be called Kumo, this rebranding is a complete non-story.

    --
    $x='S24;r)>63/* h@<5+oZ)32"5cz';$me='phroggy'x$];
    $x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;
  4. Re:Terminology by John+Hasler · · Score: 4, Informative

    Google fourth quarter 2008 Google first quarter 2009

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    Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
  5. Wii by Longfinger · · Score: 4, Informative

    If the Slashdot crowd's reaction to a new brand has any predictive power, then Bing is going to be a big hit.

    http://games.slashdot.org/article.pl?sid=06/04/27/1625208