Microsoft Rebrands Live Search As "Bing"

JacobSteelsmith writes "Microsoft is attempting to re-brand its Live Search, also known as Kumo. Bing, as it's known, is another attempt by Microsoft to lure consumers away from Internet search leaders such as Google. Microsoft has posted a quarterly loss in its online advertising business, compared to Google's sales, $4.7 billion in the first quarter. According to the Live Search blog, Bing goes 'beyond the traditional search engines to help you make faster, more informed decisions' by combining a 'great search engine' with organized results. It also adds unique tools to help the user make important decisions. It is being touted as a 'decision engine.'"

Comments

organized results

[Narpak]

Bing goes 'beyond the traditional search engines to help you make faster, more informed decisions' by combining a 'great search engine' with organized results.

Organized Results as in "higher rating the more you pay us"?

Give up

[Darkness404]

MS should seriously just stop trying to "improve" search engines. Its not profitable, labels you as a "Google clone", and unless you have some pretty neat features that can beat Google and iGoogle, you won't end up capturing any marketshare. Sure, there are some things that you could do with searching, such as desktop searches that aren't painfully slow that require tons of indexing, perhaps using algorithms to "guess" where files are placed? All that would be better for MS, but instead they go into the already saturated market with yet another search engine, how many do they have now? MSN, Live, and now Bing? Seriously, stop trying to be Google, you aren't and unless you happen to be really really good at what you do (and from past experiences in trying to be Google you aren't good at it) you won't get any marketshare despite how many ads you run and how many OEMs you bribe to set as the default homepage.