Slashdot Mirror
Newspaper Execs Hold Secret Meeting To Discuss Paywalls
Techdirt got wind of a secret meeting by newspaper execs, complete with antitrust lawyers, to discuss how to proceed on the issue of implementing paywalls going forward. Of course, if newspapers decide to all lock away their content that just means the rest of us will have a bunch of great journalism talent to pick from soon thereafter. "You may have noticed a bunch of stories recently about how newspapers should get an antitrust exemption to allow them to collude -- working together to all put in place a paywall at the same time. That hasn't gone anywhere, so apparently the newspapers decided to just go ahead and try to get together quietly themselves without letting anyone know. But, of course, you don't get a bunch of newspaper execs together without someone either noticing or leaking the news... so it got out. And then the newspapers admitted it with a carefully worded statement about how they got together 'to discuss how best to support and preserve the traditions of news gathering that will serve the American public.' And, yes, they apparently had an antitrust lawyer or two involved."
If it is worth paying for someone will pay for it.
Someone isn't enough...and if you can get it all for free, most people will not pay for it at all even if the content is good enough. If anything, having excellent content just means people get it from you even more.
Screw 'em. I'd trust a pamphleteer over any of the sacred cow rags that are mentioned in the TFA.
'Pamphleteers,' by whom I presume you mean bloggers, are not journalists. Bloggers just cherry pick other peoples' hard work and add a few opinionated comments of their own to it. Journalists are professional people who do research and go through an editorial process before they get published. They are held accountable. Society needs this. It costs money. The money has to come from somewhere. The free news business model has been tried, and kudos to the newspapers for giving it their best shot, but it simply does not work. Screw em? No. Let's not 'screw em.' We need someone to uncover the next Watergate. We need someone to keep an eye on the war profiteers who charge $20 per washing machine load of laundry. We need someone to keep tabs on the polluters and bring it to the public's attention. If it means an exemption to anti-trust laws (that were written before newspapers ended up in this situation) then so be it. A professional news media is too important to be left to die.
Drill baby drill - on Mars
> if newspapers don't find a way to make money online soon, they'll start seriously blending advertising inside news content.
Teen wearing Nike Shocks and Abercrombie & Fitch jacket steals 2010 Toyota Corolla and rams it into Wal Mart.
Granny calls 911 from her new Nokia Xpress Music phone with an affordable AT&T plan, reports missing LG 52" Plasma TV bought at Best Buy.
It would go about as well as the money Congress gave telcos in the 90's to give everyone fast, cheap broadband service.
Javascript + Nintendo DSi = DSiCade
As an longtime consumer of printed media, I really have no problem paying for a subscription to a daily newspaper and a few magazines on subjects I care about. Back in the day, the primary benefit of a subscription was home delivery ("Never miss an issue!") and a discount off of what it would cost to buy the publication on the street.
So what are the possible benefits now? I can think of a few things that would make subscribing worthwhile:
- Access to articles -- this is the porn/academic journal approach where you can only see the good stuff if you pay. This only works if what you offer is REALLY good and not available elsewhere.
- Freedom from advertising -- I would pay $10/mo to NYTime Company today if they would stop putting animated ads and buttons on their pages.
- Convenient access -- this is the Kindle approach, where your subscription grants you access to well-formatted content from mobile or dedicated devices. This only works if the content is truly well-formatted, which it is often not on the Kindle. This is more or less the iTunes model, too, because you pay a small premium for the tight integration of content and device.
- Affiliation -- this is the public radio approach: you support the station, they send you t-shirts and other crap that allow you to identify in public as a supporter. Commercial media are kind of blind to this, but it has worked really well for some organizations for a long time.
Can a room full of newspaper execs come up with actual reasons why we should subscribe like this? I dunno. I doubt it. I suspect they will put up paywalls, but then continue to show annoying ads, ignore mobile devices, and botch the affiliation angle like they always have. Bankruptcy comes to all dinosaurs sooner or later. If they could learn from Slashdot (which has an *excellent* subscription scheme) they already would have.
Ever see the footage from those ten cameras after ten different network editors have had a go at it?
One source, one series of questions... you'd think it would be one story, right? Wrong. Each network will edit the footage to say what they'd prefer it to say.
Anyone with an S-Band satellite dish who's spent time watching "wild feeds" - network uplinks of raw footage - who's then watched the finished product rolled out on the news a few hours later can confirm this. It's one of the reasons Bob Dole got trashed in the '96 election - media coverage just flat-out favored Clinton.
Drop the number of reporters and cameras down to one and you still have the one source, the one series of questions... but instead of being told the story ten different ways, you're now being fed one single pre-approved opinion.
There's no way that's a good thing.
Journalists are professional people who do research and go through an editorial process before they get published. They are held accountable.
Provided you define "do research" to mean "Maybe check google for a couple seconds", "editorial process" to mean "Check whether this will boost ratings/readership", and "held accountable" to mean "Issue a 1 line or 2 second correction a week after the fact when we make an error so we can't get sued over it no matter how badly we fucked up".
Journalism from the major corporations ended a long time ago in favour of increased profits.
Someone should mod this 'funny'. If these journalists are so professional and accountable and so on, where are they on covering the ACORN government-sponsored partisan politics? Hello, that's brazenly illegal. Where are they on the rest of the crap going on in Washington? Who did the research on the 60 Minutes fake letters? Who's doing the research on the bailouts, the billions of money being unaccountedly funnelled to political cronies of the administration?
No, bloggers arose because the Mainstream Media, including the newspapers, didn't do the job they claimed they were doing. They want their big money and perks, but they don't want to have to work for it. Arrogant incompetence, once again.
Bloggers are doing the research today. It's the Journalists who are cherry-picking other people's hard work. The big newspapers deserve to die.
Everyone likes the New York Times, but if it's behind a paywall, everyone will go read Yahoo News instead. Right?
Everyone likes World of Warcraft, but since it's behind a paywall ($15/month!), everyone plays MapleStory instead. Right?
1 million Americans pay for the New York Times, and many more than that read it for free. 2.5 million Americans *pay* for WoW.
There's nothing wrong with paywalls, so long as you can make your product attractive enough to pay for.
If recent history demonstrates one clear, concrete fact, it's that the overwhelming majority of what is passed off as journalistic value is worth less than the paper it is printed one. No one should be paying for it.
The recent Iraq War only brought sharply into focus and issue which has been building for many years. Newspapers, TV, Radio, indeed all mainstream sources of news are heavily biased, grossly inaccurate and sloppily researched and presented. The news industry has been slowly bleeding itself to death by producing naught but tripe and nonsense over the last two decades or more.
Are you seriously suggesting that millions are turning away from newspapers because there are lower quality sources which happen to be free? I put it to you that it would in fact be quite a challenge to produce a lower quality product that the mainstream media without making something unreadable and/or unpalatable. No. The reality is there are far more push factors than price which are turning people off mainstream sources.
May the Maths Be with you!
I may get modded down for this opinion. And I am to an extent playing Devil's advocate here.
Maybe monetizing this content isn't such a bad idea. One of the biggest problems with "big media" is that they answer to their advertisers and sponsors. These are the folks that pay the bills. With content being distributed free (beer), there is absolutely NO incentive for these organizations to put out a product that is anything more than a vehicle for advertising revenue.
So, fine. Monetize it. I'm willing to pay for a truly independent press. If the newspapers continue to spew crap, then people won't buy it. But maybe, just maybe, if these so-called professionals actually put their mind to it, they could publish material worth paying for. I pay for content all the time. The Economist, WSJ, New Yorker, Harpers. I do so because it is worth it to me. And these are writers that put out good work and they deserve to get paid. Maybe the newspapers could put out content worth paying for.
If there is anything I'm worried about its not monetization of newspaper content. It is whether these organizations have the vision to actually execute a transition to an Internet world. The whole buzz about Kindles and the NYT indicates they may be --starting-- to get it. But one beauty of free markets is that if they don't do it, someone else will.